The Influence Of Impulsive Personality Traits And Store Environment On Impulse Buying Of Consumer In Karachi
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The Influence Of Impulsive Personality Traits And Store Environment On Impulse Buying Of Consumer In Karachi
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Author : Sana Hussain
language : en
Publisher:
Release Date : 2019
The Influence Of Impulsive Personality Traits And Store Environment On Impulse Buying Of Consumer In Karachi written by Sana Hussain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don't need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn't find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that's why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.
Online Impulse Buying And Cognitive Dissonance
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Author : Giovanni Mattia
language : en
Publisher: Springer Nature
Release Date : 2021-02-12
Online Impulse Buying And Cognitive Dissonance written by Giovanni Mattia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan
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Author : Irfan Sabir
language : en
Publisher: GRIN Verlag
Release Date : 2015-09-17
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan written by Irfan Sabir and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Emerging Trends In Smart Societies
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Author : Worakamol Wisetsri
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-24
Emerging Trends In Smart Societies written by Worakamol Wisetsri and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-24 with Education categories.
Emerging Trends in Smart Societies: Interdisciplinary Perspectives” captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23). This milestone event convenes a global cohort of scholars, policymakers, and thinkers, transcending geographical confines via a pioneering virtual platform. The book crystallizes the convergence of diverse disciplines – from humanities to management – fostering an exchange of innovative ideas vital for sustainable, digitally transformed societies. By orchestrating cross-disciplinary dialogues, this anthology unveils novel solutions and holistic approaches to contemporary challenges.
Impulse Buying Concepts Frameworks And Consumer Insights
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Author : Dr. C. Nagadeepa
language : en
Publisher: Shanlax Publications
Release Date :
Impulse Buying Concepts Frameworks And Consumer Insights written by Dr. C. Nagadeepa and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.
Advancements In Business For Integrating Diversity And Sustainability
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Author : Dimitrios A Karras
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-01
Advancements In Business For Integrating Diversity And Sustainability written by Dimitrios A Karras and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-01 with Business & Economics categories.
This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values.
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers
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Author : Samkhyan Malliyoor Mana
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-26
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers written by Samkhyan Malliyoor Mana and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Impact Of In Store Atmosphere And Personal Factors On Consumer Impulse Buying Behavior In Supermarket
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Author : Gooneratne D.W.A.
language : en
Publisher:
Release Date : 2022
Impact Of In Store Atmosphere And Personal Factors On Consumer Impulse Buying Behavior In Supermarket written by Gooneratne D.W.A. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store atmosphere and personal factors in order to differentiate their offerings from the competitors. It was observed that customers make impulse purchase decisions inside the store, primarily driven by the in-store stimuli. The purpose of this research is to examine the impact of in-store atmosphere and personal factors on customer impulse buying behavior in the supermarket. Money availability, time availability and family influence are recognized as the main personal factors affecting customer impulse buying behavior whereas in-store advertisements and promotions, music, store layout and friendly employees are identified as the main factors contributing to the in-store atmosphere under this study. The study adopted a quantitative research approach where self-administrated survey questionnaire responses were collected from 120 supermarket customers spanning over 06 supermarket chains. In order to test the hypothesized relationships between the variables, multiple regression analysis was performed using SPSS. The findings revealed that both personal factors (i.e., Money availability, Time availability, Family influence) and determinant factors of in-store atmosphere (i.e., In-store advertisements and promotions, Music, Store layout, Friendly employees) make a significant positive influence on consumer impulse buying behavior. Consequentially, these findings are valuable for the retailers to identify key in-store environmental and personal factors that enhance overall customer shopping experience and to identify the factors that trigger impulse buying behavior.
The Influence Of Personality Traits On Consumer Impulsive Buying Behaviour
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Author : KhagendraNtah Gangai
language : en
Publisher:
Release Date : 2019
The Influence Of Personality Traits On Consumer Impulsive Buying Behaviour written by KhagendraNtah Gangai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Consumer behaviour is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organisation of the characteristics of a particular person, physical and psychological, which influence behaviour and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individual's personality traits. The individual's few personality traits influence consumer for impulsive buying behaviour. The aim of present research is to study the personality traits influence on consumer impulsive buying behaviour as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behaviour, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behaviour. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender; 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analysed using statistical applications such as correlation and 't' Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behviour that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behaviour. The man showed more impulsive buying behaviour compare to women.
Impulse Purchases In Retailing
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Author : Pirmin Sessler
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-07
Impulse Purchases In Retailing written by Pirmin Sessler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-07 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.