Importance Of Differentiation An Investigation Into The Effectiveness Of Differentiation Main Tools And The Features That Make A Product Unique
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Importance Of Differentiation An Investigation Into The Effectiveness Of Differentiation Main Tools And The Features That Make A Product Unique
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Author : Ivana Vilotic
language : en
Publisher: GRIN Verlag
Release Date : 2015-12-16
Importance Of Differentiation An Investigation Into The Effectiveness Of Differentiation Main Tools And The Features That Make A Product Unique written by Ivana Vilotic and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-16 with Business & Economics categories.
Diploma Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: This paper analyzes the effectiveness of differentiation and the strategy’s main instruments to further refer them to the exploration of the uniqueness of cruise tourism product features, and best case procedures regarding effective differentiation strategies in tourism sectors. Having used the combination of primary and secondary sources, the research concludes that differentiation is regarded as an effective marketing tool, preventing competition exclusively based on a product’s price. It is reported that, as products converge in terms of their features, the creation of a USP becomes more essential. Different levels of a product unveil various possibilities for differentiation; and it is suggested that branding and positioning are used as applicable differentiation instruments. Although differentiation based on the core product is found out to be a common way of distinguishing cruise line products, differentiating through value added features and the product’s service component are used more frequently. The findings further reveal that marketing principles are used to differentiate tourism products. Due to the tourism industry’s ‘me-too’ market nature, branding is considered to be a valuable soft differentiation tool. Market research, brand awareness measurement, and conjoint-analyses are useful means for quantifying the product in the eyes of the customer; additionally, pricing and conditions systems can differentiate a tour operator’s product in due consideration of booking periods and the number of participants.
Potential Development Strategies On Marine And Beach Tourism
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Author : Sinee Sankrusme
language : en
Publisher: Anchor Academic Publishing
Release Date : 2017-07
Potential Development Strategies On Marine And Beach Tourism written by Sinee Sankrusme and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07 with Business & Economics categories.
The focus of this study w ...
Basic Aspects Of Property Market Research
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Author : Abdul Hamid Mar Iman
language : en
Publisher: Penerbit UTM
Release Date : 2006
Basic Aspects Of Property Market Research written by Abdul Hamid Mar Iman and has been published by Penerbit UTM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing research categories.
Publicly Funded Agricultural Research And The Changing Structure Of U S Agriculture
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2002-04-18
Publicly Funded Agricultural Research And The Changing Structure Of U S Agriculture written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-18 with Technology & Engineering categories.
The U.S. Department of Agriculture (USDA) requested that the Board on Agriculture and Natural Resources of the National Research Council (NRC) convene a panel of experts to examine whether publicly funded agricultural research has influenced the structure of U.S. agriculture and, if so, how. The Committee to Review the Role of Publicly Funded Agricultural Research on the Structure of U.S. Agriculture was asked to assess the role of public-sector agricultural research on changes in the size and numbers of farms, with particular emphasis on the evolution of very-large-scale operations.
Advances In Business Management And Entrepreneurship
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Author : Ratih Hurriyati
language : en
Publisher: CRC Press
Release Date : 2020-01-06
Advances In Business Management And Entrepreneurship written by Ratih Hurriyati and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-06 with Business & Economics categories.
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Performance Management Systems And Strategies
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Author : Dipak Kumar Bhattacharyya
language : en
Publisher: Pearson Education India
Release Date :
Performance Management Systems And Strategies written by Dipak Kumar Bhattacharyya and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Management
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Author : Dr. Manjusha S. Kadam
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-11-01
Marketing Management written by Dr. Manjusha S. Kadam and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Education categories.
Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Marketing Management 3rd Edition
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Author : Kumar Arun & Meenakshi N.
language : en
Publisher: Vikas Publishing House
Release Date :
Marketing Management 3rd Edition written by Kumar Arun & Meenakshi N. and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference
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Author : Jon M. Hawes
language : en
Publisher: Springer
Release Date : 2015-05-12
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference written by Jon M. Hawes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Business & Economics categories.
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Food Chains Quality Safety And Efficiency In A Challenging World
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Author : George Baourakis
language : en
Publisher: Routledge
Release Date : 2014-01-02
Food Chains Quality Safety And Efficiency In A Challenging World written by George Baourakis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
Food Chains: Quality, Safety and Efficiency in a Challenging World addresses the many issues facing European food producers and other food chain stakeholders, who endeavour to improve their competitive position in a highly competitive world food market. The Food Chain is one of the main economic pillars in Europe, providing employment and opportunities for economic development in rural areas. It is therefore imperative to continuously monitor the changes that affect the sector, in order to allow stakeholders to respond promptly and effectively to the new market conditions. Adjusting to the new market involves new technology, globalization, demographic and social changes within a challenging market environment. In order to adopt these new market parameters, food chain stakeholders need to adapt their activities in order to gain in terms of effectiveness and efficiency. This book was originally published as a special issue of Food Economics - Acta Agriculture Scandinavica, Section C.