Impossible To Ignore Creating Memorable Content To Influence Decisions
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Impossible To Ignore Creating Memorable Content To Influence Decisions
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Author : Carmen Simon
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-06-03
Impossible To Ignore Creating Memorable Content To Influence Decisions written by Carmen Simon and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Impossible To Ignore Creating Memorable Content To Influence Decisions
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Author : Carmen Simon
language : en
Publisher: McGraw-Hill Education
Release Date : 2016-05-11
Impossible To Ignore Creating Memorable Content To Influence Decisions written by Carmen Simon and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Business & Economics categories.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.
Impossible To Ignore
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Author :
language : en
Publisher:
Release Date : 2018
Impossible To Ignore written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Attention categories.
Hypnosis And Accelerated Learning
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Author : Pierre Clement
language : en
Publisher:
Release Date : 1979
Hypnosis And Accelerated Learning written by Pierre Clement and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Education categories.
Scaling Up Excellence
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Author : Robert I. Sutton
language : en
Publisher: Currency
Release Date : 2014-02-04
Scaling Up Excellence written by Robert I. Sutton and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.
The Origin Of Consciousness In The Breakdown Of The Bicameral Mind
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Author : Julian Jaynes
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2000-08-15
The Origin Of Consciousness In The Breakdown Of The Bicameral Mind written by Julian Jaynes and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-15 with Psychology categories.
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Feed
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Author : M. T. Anderson
language : en
Publisher: Candlewick Press
Release Date : 2010-05-11
Feed written by M. T. Anderson and has been published by Candlewick Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Young Adult Fiction categories.
Identity crises, consumerism, and star-crossed teenage love in a futuristic society where people connect to the Internet via feeds implanted in their brains. Winner of the LA Times Book Prize. For Titus and his friends, it started out like any ordinary trip to the moon - a chance to party during spring break and play around with some stupid low-grav at the Ricochet Lounge. But that was before the crazy hacker caused all their feeds to malfunction, sending them to the hospital to lie around with nothing inside their heads for days. And it was before Titus met Violet, a beautiful, brainy teenage girl who knows something about what it’s like to live without the feed-and about resisting its omnipresent ability to categorize human thoughts and desires. Following in the footsteps of George Orwell, Anthony Burgess, and Kurt Vonnegut, Jr., M. T. Anderson has created a brave new world - and a hilarious new lingo - sure to appeal to anyone who appreciates smart satire, futuristic fiction laced with humor, or any story featuring skin lesions as a fashion statement.
Risk Taking In International Politics
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Author : Rose McDermott
language : en
Publisher: University of Michigan Press
Release Date : 2001
Risk Taking In International Politics written by Rose McDermott and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Political Science categories.
Discusses the way leaders deal with risk in making foreign policy decisions
My Real Children
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Author : Jo Walton
language : en
Publisher: Hachette UK
Release Date : 2014-08-21
My Real Children written by Jo Walton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-21 with Fiction categories.
The day Mark called, Patricia Cowan’s world split in two. The phone call. His question. Her answer. A single word. ‘Yes.’ ‘No.’ It is 2015 and Patricia Cowan is very old. ‘Confused today’ read the notes clipped to the end of her bed. Her childhood, her years at Oxford during the Second World War – those things are solid in her memory. Then that phone call and...her memory splits in two. She was Trish, a housewife and mother of four. She was Pat, a successful travel writer and mother of three. She remembers living her life as both women, so very clearly. Which memory is real – or are both just tricks of time and light? My Real Children is the story of both of Patricia Cowan’s lives – each with its loves and losses, sorrows and triumphs, its possible consequences. It is a novel about how every life means the entire world.
How Will You Measure Your Life Harvard Business Review Classics
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Author : Clayton M. Christensen
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-01-17
How Will You Measure Your Life Harvard Business Review Classics written by Clayton M. Christensen and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Business & Economics categories.
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.