Impossible To Ignore Creating Memorable Content To Influence Decisions
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Impossible To Ignore Creating Memorable Content To Influence Decisions
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Author : Carmen Simon
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-06-03
Impossible To Ignore Creating Memorable Content To Influence Decisions written by Carmen Simon and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Risk Taking In International Politics
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Author : Rose McDermott
language : en
Publisher: University of Michigan Press
Release Date : 2001
Risk Taking In International Politics written by Rose McDermott and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Political Science categories.
Discusses the way leaders deal with risk in making foreign policy decisions
The Art Of Thinking Clearly
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Author : Rolf Dobelli
language : en
Publisher: Hachette UK
Release Date : 2013-04-11
The Art Of Thinking Clearly written by Rolf Dobelli and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with Psychology categories.
OVER 3 MILLION COPIES SOLD Making better choices will transform your life at work, at home, forever If you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices. From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, The Art of Thinking Clearly is a simple, straightforward and always surprising guide to a better, smarter you. SEE HOW THE ART OF THINKING CLEARLY IS CHANGING READERS' LIVES 'Everyone in business should read this superb book' ⭐ ⭐ ⭐ ⭐ ⭐ 'I've read this book so many times I've lost count. Being a manager for many years it has been very useful in helping me help myself and others to think more rationally about different challenges and situations. Highly recommend it' ⭐ ⭐ ⭐ ⭐ ⭐ 'The concepts in this book are so smart and straightforward, you will kick yourself for not knowing and applying them in your life already' ⭐ ⭐ ⭐ ⭐ ⭐ 'Reading this book has helped me realise how much flaws I have in my thinking. It's a great read' ⭐ ⭐ ⭐ ⭐ ⭐ 'For those genuinely looking to build a better thinking and rationale and do not mind putting lots of effort to it then I find this the perfect book' ⭐ ⭐ ⭐ ⭐ ⭐ 'A book to shift your perception' ⭐ ⭐ ⭐ ⭐ ⭐ 'It definitely changed the way I am approaching problems and dealing with life's little challenges' ⭐ ⭐ ⭐ ⭐ ⭐
Neuroscience Of Inclusion
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Author : Mary E. Casey
language : en
Publisher: Outskirts Press
Release Date : 2017-05-30
Neuroscience Of Inclusion written by Mary E. Casey and has been published by Outskirts Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Business & Economics categories.
A Bold New Path for Advancing Inclusion Skills... Neuroscience now provides a new way forward. Highlighting several key aspects of neuroscience that are vital to inclusion, this book provides new, brain-based strategies and tools for working across differences in ways that build trust, foster creativity, and result in higher level outcomes. This book offers a new understanding and approach to recognizing and overriding unconscious biases, and provides additional brain skills that support us in overriding other unconscious brain dynamics that can interfere with even our best intentions to be inclusive. This book also offers new hope in building positive, authentic connections across differences. Using appreciation-based tools such as the Care-Frame(TM) and the S.A.V.E. Communication(TM) Model, it is now possible to work with others who are very different from ourselves in ways that deepen our understanding and appreciation of each other's different life experiences, backgrounds, beliefs and perspectives. In this new brain-based approach, we can more effectively and consistently demonstrate inclusive behaviors across differences - even if those differences cause an initial feeling of discomfort. Incorporating these new brain-based inclusion skills and tools offers new opportunities to more consciously and consistently work across differences effectively. These new brain skills will shape the inclusive workplaces of tomorrow.
The Brain
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Author : David Eagleman
language : en
Publisher: Canongate Books
Release Date : 2015-11-05
The Brain written by David Eagleman and has been published by Canongate Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with Science categories.
'This is the story of how your life shapes your brain, and how your brain shapes your life.' Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human? In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality. Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you.
The Power Of Habit
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Author : Charles Duhigg
language : en
Publisher: Random House
Release Date : 2012-02-28
The Power Of Habit written by Charles Duhigg and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits. “Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times A WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEAR In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author
Hard Choices
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Author : Hillary Rodham Clinton
language : en
Publisher: Simon and Schuster
Release Date : 2014-06-10
Hard Choices written by Hillary Rodham Clinton and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-10 with Biography & Autobiography categories.
Hillary Rodham Clinton’s inside account of the crises, choices, and challenges she faced during her four years as America’s 67th Secretary of State, and how those experiences drive her view of the future. “All of us face hard choices in our lives,” Hillary Rodham Clinton writes at the start of this personal chronicle of years at the center of world events. “Life is about making such choices. Our choices and how we handle them shape the people we become.” In the aftermath of her 2008 presidential run, she expected to return to representing New York in the United States Senate. To her surprise, her former rival for the Democratic Party nomination, newly elected President Barack Obama, asked her to serve in his administration as Secretary of State. This memoir is the story of the four extraordinary and historic years that followed, and the hard choices that she and her colleagues confronted. Secretary Clinton and President Obama had to decide how to repair fractured alliances, wind down two wars, and address a global financial crisis. They faced a rising competitor in China, growing threats from Iran and North Korea, and revolutions across the Middle East. Along the way, they grappled with some of the toughest dilemmas of US foreign policy, especially the decision to send Americans into harm’s way, from Afghanistan to Libya to the hunt for Osama bin Laden. By the end of her tenure, Secretary Clinton had visited 112 countries, traveled nearly one million miles, and gained a truly global perspective on many of the major trends reshaping the landscape of the twenty-first century, from economic inequality to climate change to revolutions in energy, communications, and health. Drawing on conversations with numerous leaders and experts, Secretary Clinton offers her views on what it will take for the United States to compete and thrive in an interdependent world. She makes a passionate case for human rights and the full participation in society of women, youth, and LGBT people. An astute eyewitness to decades of social change, she distinguishes the trendlines from the headlines and describes the progress occurring throughout the world, day after day. Secretary Clinton’s descriptions of diplomatic conversations at the highest levels offer readers a master class in international relations, as does her analysis of how we can best use “smart power” to deliver security and prosperity in a rapidly changing world—one in which America remains the indispensable nation.
Humans Are Underrated
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Author : Geoffrey Colvin
language : en
Publisher: Penguin
Release Date : 2015
Humans Are Underrated written by Geoffrey Colvin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
improve patient outcomes and lower medical costs; the U.S. Army, which has revolutionized its training to focus on human interaction, leading to stronger teams and greater success in real-world missions; and Stanford Business School which has overhauled its curriculum to teach interpersonal skills through human-to-human experiences. As technology advances, we shouldn't focus on beating computers at what they do--we'll lose that contest. Instead, we must develop our most essential human abilities that teach our kids to value not just technology but also the richness of interpersonal experience. They will be the most valuable people in our world because of it.
The Art Of Thinking Clearly
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Author : Rolf Dobelli
language : en
Publisher: Harper Collins
Release Date : 2014-05-06
The Art Of Thinking Clearly written by Rolf Dobelli and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-06 with Psychology categories.
A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t. Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning.