Improve Your Copywriting A Teach Yourself Guide
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Improve Your Copywriting A Teach Yourself Guide
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Author : J. Jonathan Gabay
language : en
Publisher: Mcgraw-hill
Release Date : 2011-04-21
Improve Your Copywriting A Teach Yourself Guide written by J. Jonathan Gabay and has been published by Mcgraw-hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-21 with Reference categories.
More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts
Improve Your Copywriting Teach Yourself
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Author : Jonathan Gabay
language : en
Publisher: Hachette UK
Release Date : 2010-01-29
Improve Your Copywriting Teach Yourself written by Jonathan Gabay and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Language Arts & Disciplines categories.
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Teach Yourself
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Author :
language : en
Publisher:
Release Date : 2010
Teach Yourself written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Copywriting 2020
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Author :
language : en
Publisher:
Release Date : 2020-05-12
Copywriting 2020 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with categories.
Learn The Art Of Copywriting Quickly With This Simple Step-by-Step Guide! This Guide Is Perfect For Anyone Looking To Improve Their Online Business! Did you always want to improve your copywriting skills? Have you tried completing copywriting projects in the past but couldn't successfully finish them? Are you looking for tips that will make you a better copywriter? If you are, then keep reading to discover how to become much better in copywriting. A lot of people choose to pursue the career in copywriting as it is one of the most important skills in online marketing. Copywriting is not easy, since you need to change your mindset to create sentences that will make the people buy that specific product you are selling! It might sound like a lot of work, but you shouldn't worry! This guide will teach you everything there is about copywriting. The guide consists of more than 90 pages of quality content that includes different terminology, important information, and useful tricks that will make you a professional copywriter! Here's what you can learn from our amazing guide on copywriting: Everything you need to know about copywriting What is SEO and how can it help you rank better on Google How to use copywriting for social media ads and email marketing Tips and tricks that will make the copywriting process much easier What are the most common mistakes you will encounter The secret to earning a lot of money through copywriting And much more! The guide includes everything you might need to start earning a lot of money from copywriting. You can achieve anything given enough time, energy, and practice. Are you ready to become the best version of yourself that you always dreamed of?! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Copywriting In A Week
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Author : Robert Ashton
language : en
Publisher: Teach Yourself
Release Date : 2012-02-24
Copywriting In A Week written by Robert Ashton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Language Arts & Disciplines categories.
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
The Rules Of Good Style Teach Yourself Ebook A Practical Guide For 21st Century Writers
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Author : Katherine Lapworth
language : en
Publisher: Hachette UK
Release Date : 2012-01-13
The Rules Of Good Style Teach Yourself Ebook A Practical Guide For 21st Century Writers written by Katherine Lapworth and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Language Arts & Disciplines categories.
Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.
Copywriting
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Author : J. Jonathan Gabay
language : en
Publisher: McGraw-Hill Companies
Release Date : 2001-01-31
Copywriting written by J. Jonathan Gabay and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-31 with Business & Economics categories.
"Teach Yourself Copywriting" is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.
Successful Copywriting In A Week Teach Yourself
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Author : Robert Ashton
language : en
Publisher: Teach Yourself
Release Date : 2016-05-10
Successful Copywriting In A Week Teach Yourself written by Robert Ashton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-10 with Business & Economics categories.
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals
Copywriting 2019
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Author : James Stone
language : en
Publisher: Independently Published
Release Date : 2019-02-26
Copywriting 2019 written by James Stone and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Business & Economics categories.
Are you feeling overwhelmed by your pursuit of a successful copywriting career? Don't worry, this book is here to help you learn exactly that and more. Are you asking yourself how? It's simpler than you think. It just takes a little bit of patience and planning. This book will show you and explain to you ways in which you can achieve your dream of breaking into the copywriting world and start working on your portfolio. You will learn about the different tactics and strategies you should be aware of to make it to the top, including the use of different copywriting styles, how to build a powerful copywriting message that sells, and much, MUCH more. Throughout the chapters, the tips that were given were to help you to see copywriting isn't just writing a flowery description about a product. It's about convincing a target audience they can't live without having a certain product. It's about belief in the product. It's also about being able to express all of this in such a way that your message targets the audience most likely to buy the product you are selling. Does this sound a bit overwhelming to you? It might, but that's okay. Look into the competition and find their weaknesses. The iPad advertisers did this perfectly, in that they knew the public still suspiciously views the innovative and complicated systems produced by iPad competitors. Instead of describing their system in a complex way, they demonstrated it as totally suitable to everyone's lifestyle in a stylish way. That's clever, honest copywriting, and it hit the target audience in a way no one could have anticipated. The new iPad Air has equally taken the imagination of the public by storm by offering lightness the old iPad didn't offer. However, you'd be hard pressed to make an iPad user part with the technology once you made the sale. We told a similar story about cut-price airlines and how luxury airlines exploited the fact that "no frills" may not be what a discerning traveler is looking for. A good copywriter knows the following: The benefits of the product to the target population The competition and what it offers in comparison with your product The medium by which advertising will be spread The time limits or constraints the copywriter must work within The public sector at which the adverts are aimed Once you add having a great vocabulary coming up with brief but imaginative copy people automatically associate with the product, you will have sufficient information to persuade the public to buy. Look back at the catchphrases we shared with you, as some of these are so typical of what is being used to lure the public these days. Some of these will last for generations because consumers believe in what they are investing. Aside from the eventual monetary aspect of being a successful copywriter, this book will teach you many other invaluable secondary skills related to the industry. You will get to find out what every beginner copywriter needs to know, what qualities a copywriter should have, how to utilize different copywriting styles, and you will learn how to apply your learned knowledge in a real-life situation, which is what matters ultimately. I hope my book will help aspiring copywriters, enthusiasts and anyone interested in the industry who are looking for that perfect break-through in their career, while also providing you with an awesome, fun way to improve your skills. So, convince yourself with your own eyes about what I am talking about and start reading the only book you will ever need to become a successful copywriter!
Teach Yourself
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Author :
language : en
Publisher:
Release Date : 2010
Teach Yourself written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Do you want to maximize your time and minimize your clutter and chaos at work? Do you want more time for your personal life? The modern world leaves us all time poor but this book can show you how to take control and wrestle back time for yourself.