Successful Copywriting In A Week Teach Yourself
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Successful Copywriting In A Week Teach Yourself
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Author : Robert Ashton
language : en
Publisher: Teach Yourself
Release Date : 2016-05-10
Successful Copywriting In A Week Teach Yourself written by Robert Ashton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-10 with Business & Economics categories.
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals
Copywriting In A Week
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Author : Robert Ashton
language : en
Publisher: Teach Yourself
Release Date : 2012-02-24
Copywriting In A Week written by Robert Ashton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Language Arts & Disciplines categories.
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Body Language For Management In A Week Teach Yourself
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Author : Geoff Ribbens
language : en
Publisher: Hachette UK
Release Date : 2012-07-06
Body Language For Management In A Week Teach Yourself written by Geoff Ribbens and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Language Arts & Disciplines categories.
The ability to read people's body language and send out the right signals yourself, is crucial to anyone who wants to advance their career. Written by Geoff Ribbens and Richard Thompson, leading experts on body language, this book quickly teaches you the insider secrets you need to know to in order give a successful appraisal. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Improve Your Copywriting Teach Yourself
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Author : Jonathan Gabay
language : en
Publisher: Hachette UK
Release Date : 2010-01-29
Improve Your Copywriting Teach Yourself written by Jonathan Gabay and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Language Arts & Disciplines categories.
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Copywriting In A Week
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Author : Robert Ashton
language : en
Publisher:
Release Date : 2016
Copywriting In A Week written by Robert Ashton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising copy categories.
Great copywriting just got easier. It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. ncreasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important.
Successful Memory Techniques In A Week
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Author : Jonathan Hancock
language : en
Publisher: Hachette UK
Release Date : 2012-03-23
Successful Memory Techniques In A Week written by Jonathan Hancock and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-23 with Business & Economics categories.
An effective memory is crucial to anyone who wants to advance their career. Written by Jonathan Hancock and Cheryl Buggy, leading international memory experts, this book quickly teaches you the insider secrets you need to know to in order to recall whatever you need to in the workplace. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Cim Coursebook 03 04 Marketing In Practice
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Author : Mike Hyde
language : en
Publisher: Routledge
Release Date : 2012-10-02
Cim Coursebook 03 04 Marketing In Practice written by Mike Hyde and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Copywriting In A Week
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Author : Rob Ashton
language : en
Publisher: Hachette UK
Release Date : 2012-03-30
Copywriting In A Week written by Rob Ashton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-30 with Business & Economics categories.
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals
Marketing In Practice 2003 2004
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Author : Gill Kelley
language : en
Publisher: Routledge
Release Date : 2003
Marketing In Practice 2003 2004 written by Gill Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Appraisals In A Week
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Author : Di Kamp
language : en
Publisher: Hachette UK
Release Date : 2012-07-06
Appraisals In A Week written by Di Kamp and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
Effective appraisals just got easier Appraisals are often seen as an isolated and time-consuming round of paperwork that everyone has to engage in and few see any point to. If we were to truly recognize the potential and intended value of appraisals, they would be regarded completely differently. The original intention of an appraisal system is to encourage and develop the staff of the organization, so that they all perform to their highest potential. Properly implemented and used, appraisals will help you, if you are a manager, to ensure that your staff are as effective as possible in their work, and thereby to make your area of work a powerful contributing factor to the success of the organization. Appraisals can also make your job as a manager easier, because they give you the opportunity and framework to encourage and develop your staff. This results in a team of people who feel valued and supported, and who know that their work makes a positive difference to the organization as a whole. As a manager, you can then spend less time and energy on pushing and controlling your team, and more time on the work that moves things forward and is more satisfying. By the end of the final chapter, you will see how appraisals can make a positive difference to you as a manager, your staff as individuals, and the organization as a whole. Sunday: Why appraise? Monday: Formulating a successful appraisal Tuesday: The appraiser's role 1: setting the framework Wednesday: The appraiser's role 2: attitudes and approaches Thursday: The interview 1: reviewing achievement Friday: The interview 2: looking ahead Saturday: Completing the appraisal: after the interview