Improve Your Marketing To Grow Your Business
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Improve Your Marketing To Grow Your Business
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Author : Hunter Hastings
language : en
Publisher: FT Press
Release Date : 2010-06-28
Improve Your Marketing To Grow Your Business written by Hunter Hastings and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-28 with Business & Economics categories.
Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and re-designing the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future--and it works!
Dynamic Digital Marketing
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Author : Dawn McGruer
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-21
Dynamic Digital Marketing written by Dawn McGruer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-21 with Business & Economics categories.
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
The Very Good Marketing Guide
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Author : Amy Miocevich
language : en
Publisher: John Wiley & Sons
Release Date : 2023-07-31
The Very Good Marketing Guide written by Amy Miocevich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!
Social Media For Business
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Author : Susan Sweeney
language : en
Publisher: Maximum Press
Release Date : 2010
Social Media For Business written by Susan Sweeney and has been published by Maximum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-26
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Power Marketing
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Author : Gráinne Farrell
language : en
Publisher:
Release Date : 2021-04-06
Power Marketing written by Gráinne Farrell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-06 with categories.
Finally a book that tells you HOW. This book will teach you "how" to grow your businesses in a simple way. Marketing can work wonders when applied correctly, even the smallest of tactics could yield high returns. And it is not rocket science. There are easy to implement strategies that sole traders and small to medium businesses can use which will bring immediate results. This book covers the whole spectrum of improving your businesses strategy with a step by step guide at the end to help you on your way. There is little point improving one element of your business without considering all the aspects. Yes, if you improve your social media, you will see results. But only for a short time. Marketing tends to get itself a bad name as when not applied correctly, it can be seen to eat into revenue with little results. In this book you will receive solid information that businesses need to know when it comes to their customers and the market they are targeting. Each marketing initiative is explained in layman's terms and guidance given on how they should be applied. In time, you will only commit resources to platforms that work for your business and where you get results. No more wasting budget on poorly executed marketing strategies. To be a leader, you must be seen to be a leader - and when opportunity comes knocking, you will be on top of your game! The book is written by Gráinne Farrell, a Strategic Marketing Consultant and Digital Marketing Lecturer with nearly twenty years Marketing experience across many sectors - are you ready to take your business to the next level ?
Marketing Your Small Business For Dummies
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Author : Carolyn Tate
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13
Marketing Your Small Business For Dummies written by Carolyn Tate and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Free Marketing
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Author : Jim Cockrum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-31
Free Marketing written by Jim Cockrum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Business & Economics categories.
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Marketing Success Formula
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Author : Rajesh Srinivasan
language : en
Publisher:
Release Date : 2018-11-27
Marketing Success Formula written by Rajesh Srinivasan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with Business & Economics categories.
Do you know the No.1 REASON why most of the businesses FAIL to grow quickly? Because they do not have an Effective Marketing Plan or System which can help them to grow their business. Most entrepreneurs and marketers jump into advertising without having a winning strategy in place and waste huge amount of money in advertising. Rajesh Srinivasan's New Book 'Marketing Success Formula' reveals a 4-STEP MARKETING FORMULA which can help to market your business successfully without wasting time and money on unproductive marketing tactics like cold calling. ✔ Are you a Marketer or Business Owner who wants to Grow your Business QUICKLY but don't have a clear idea or plan as to how to do it effortlessly? Then, this BOOK is for you. ✔ Do you want a system which can help you to attract ideal customers without WASTING huge money on advertising? Here's a solution for you. ✔ Do you want to convert more sales and INCREASE the profits of your business? Your wait is over. ✔ PLUS, the book is loaded with lots of practical Marketing tactics and ideas which will help you to GET MORE RESULTS with LESS EFFORT and can practically be APPLIED in any market. Learn the powerful 4-step marketing success formula and watch your business grow at lighting speed. In this guide, you will learn: - Three ways to choose your ideal target market. - 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. - Three effective ways to generate more revenues which will put more money in your bank account. - How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. - How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
Social Media Marketing For Business The Ultimate Guide That Will Reveal To You How To Build A Successful Personal Social Media Manager Brand And Use Social Media To Achieve Financial Freedom
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Author : Mark Brandon
language : en
Publisher:
Release Date : 2020-11-25
Social Media Marketing For Business The Ultimate Guide That Will Reveal To You How To Build A Successful Personal Social Media Manager Brand And Use Social Media To Achieve Financial Freedom written by Mark Brandon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-25 with Computers categories.
Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? You're welcome... this book is for you. This is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Youtube and more! The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that's what you'll learn Social Media Marketing For Business 2 in 1. This book is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you'll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business! You will learn: Why Every Business Needs A Social Media Marketing Strategy The Key Foundations For Every Successful Social Media Marketing Plan How to create more inbound traffic by just reading this book How to manage cost Reduce lead times Decrease risk Improve output quality How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer And much more! Ready to Kick Start Your Social Media Marketing? Join over 20,000 people are already using Social Media marketing Collection 2 in 1, to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.