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Improving Survey Response


Improving Survey Response
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Improving Survey Response


Improving Survey Response
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Author : Ineke A. L. Stoop
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-09

Improving Survey Response written by Ineke A. L. Stoop and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-09 with Mathematics categories.


High response rates have traditionally been considered as one of the main indicators of survey quality. Obtaining high response rates is sometimes difficult and expensive, but clearly plays a beneficial role in terms of improving data quality. It is becoming increasingly clear, however, that simply boosting response to achieve a higher response rate will not in itself eradicate nonresponse bias. In this book the authors argue that high response rates should not be seen as a goal in themselves, but rather as part of an overall survey quality strategy based on random probability sampling and aimed at minimising nonresponse bias. Key features of Improving Survey Response: A detailed coverage of nonresponse issues, including a unique examination of cross-national survey nonresponse processes and outcomes. A discussion of the potential causes of nonresponse and practical strategies to combat it. A detailed examination of the impact of nonresponse and of techniques for adjusting for it once it has occurred. Examples of best practices and experiments drawn from 25 European countries. Supplemented by the European Social Survey (ESS) websites, containing materials for the measurement and analysis of nonresponse based on detailed country-level response process datasets. The book is designed to help survey researchers and those commissioning surveys by explaining how to prioritise the reduction of nonresponse bias rather than focusing on increasing the overall response rate. It shows substantive researchers how nonresponse can impact on substantive outcomes.



Improving Survey Methods


Improving Survey Methods
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Author : Uwe Engel
language : en
Publisher: Routledge
Release Date : 2014-09-18

Improving Survey Methods written by Uwe Engel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-18 with Psychology categories.


This state-of-the-art volume provides insight into the recent developments in survey research. It covers topics like: survey modes and response effects, bio indicators and paradata, interviewer and survey error, mixed-mode panels, sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data. The authors are leading scientists in the field, and discuss the latest methods and challenges with respect to these topics. Each of the book’s eight parts starts with a brief chapter that provides an historical context along with an overview of today’s most critical survey methods. Chapters in the sections focus on research applications in practice and discuss results from field studies. As such, the book will help researchers design surveys according to today’s best practices. The book’s website www.survey-methodology.de provides additional information, statistical analyses, tables and figures. An indispensable reference for practicing researchers and methodologists or any professional who uses surveys in their work, this book also serves as a supplement for graduate or upper level-undergraduate courses on survey methods taught in psychology, sociology, education, economics, and business. Although the book focuses on European findings, all of the research is discussed with reference to the entire survey-methodology area, including the US. As such, the insights in this book will apply to surveys conducted around the world.



Improving Surveys With Paradata


Improving Surveys With Paradata
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Author : Frauke Kreuter
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-25

Improving Surveys With Paradata written by Frauke Kreuter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-25 with Education categories.


Explore the practices and cutting-edge research on the new and exciting topic of paradata Paradata are measurements related to the process of collecting survey data. Improving Surveys with Paradata: Analytic Uses of Process Information is the most accessible and comprehensive contribution to this up-and-coming area in survey methodology. Featuring contributions from leading experts in the field, Improving Surveys with Paradata: Analytic Uses of Process Information introduces and reviews issues involved in the collection and analysis of paradata. The book presents readers with an overview of the indispensable techniques and new, innovative research on improving survey quality and total survey error. Along with several case studies, topics include: Using paradata to monitor fieldwork activity in face-to-face, telephone, and web surveys Guiding intervention decisions during data collection Analysis of measurement, nonresponse, and coverage error via paradata Providing a practical, encompassing guide to the subject of paradata, the book is aimed at both producers and users of survey data. Improving Surveys with Paradata: Analytic Uses of Process The book also serves as an excellent resource for courses on data collection, survey methodology, and nonresponse and measurement error.



Improving Survey Questions


Improving Survey Questions
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Author : Floyd J. Fowler
language : en
Publisher: SAGE
Release Date : 1995-07-21

Improving Survey Questions written by Floyd J. Fowler and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-21 with Reference categories.


Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.



Business To Business Marketing


Business To Business Marketing
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Author : Ross Brennan
language : en
Publisher: SAGE
Release Date : 2010-10-20

Business To Business Marketing written by Ross Brennan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Business & Economics categories.


The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: 'I found that the first edition of Brennan, Canning and McDowell's text was excellent for raising students' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short 'snapshots' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding' - Michael Saren, Professor of Marketing, University of Leicester 'This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of 'snapshots' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing' - Peter Naudé, Professor of Marketing, Manchester Business School 'The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London 'The text provides an authoritative, up-to-date review of organisational strategy development and 'firmographic' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong' - Stuart Challinor, Lecturer in Marketing, Newcastle University 'This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a 'must read' for any undergraduate or postgraduate Marketing student' - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge



Understanding Survey Methodology


Understanding Survey Methodology
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Author : Philip S. Brenner
language : en
Publisher: Springer Nature
Release Date : 2020-10-23

Understanding Survey Methodology written by Philip S. Brenner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-23 with Social Science categories.


This volume ambitiously applies sociological theory to create an understanding of aspects of survey methodology. It focuses on the interplay between sociology and survey methodology: what sociological theory and approaches can offer to survey research and vice versa. The volume starts with a focus on direct connections between sociological theories and their applications in survey research. It further presents cutting-edge, original research that applies the “sociological imagination” to substantive concerns important to sociologists, survey methodologists, and social scientists and includes issues such as health, immigration, race/ethnicity, gender and sexuality, and criminal justice.



A Companion To Survey Research


A Companion To Survey Research
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Author : Michael Ornstein
language : en
Publisher: SAGE
Release Date : 2013-03-22

A Companion To Survey Research written by Michael Ornstein and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-22 with Social Science categories.


A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.



Nonresponse In Social Science Surveys


Nonresponse In Social Science Surveys
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2013-10-26

Nonresponse In Social Science Surveys written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-26 with Social Science categories.


For many household surveys in the United States, responses rates have been steadily declining for at least the past two decades. A similar decline in survey response can be observed in all wealthy countries. Efforts to raise response rates have used such strategies as monetary incentives or repeated attempts to contact sample members and obtain completed interviews, but these strategies increase the costs of surveys. This review addresses the core issues regarding survey nonresponse. It considers why response rates are declining and what that means for the accuracy of survey results. These trends are of particular concern for the social science community, which is heavily invested in obtaining information from household surveys. The evidence to date makes it apparent that current trends in nonresponse, if not arrested, threaten to undermine the potential of household surveys to elicit information that assists in understanding social and economic issues. The trends also threaten to weaken the validity of inferences drawn from estimates based on those surveys. High nonresponse rates create the potential or risk for bias in estimates and affect survey design, data collection, estimation, and analysis. The survey community is painfully aware of these trends and has responded aggressively to these threats. The interview modes employed by surveys in the public and private sectors have proliferated as new technologies and methods have emerged and matured. To the traditional trio of mail, telephone, and face-to-face surveys have been added interactive voice response (IVR), audio computer-assisted self-interviewing (ACASI), web surveys, and a number of hybrid methods. Similarly, a growing research agenda has emerged in the past decade or so focused on seeking solutions to various aspects of the problem of survey nonresponse; the potential solutions that have been considered range from better training and deployment of interviewers to more use of incentives, better use of the information collected in the data collection, and increased use of auxiliary information from other sources in survey design and data collection. Nonresponse in Social Science Surveys: A Research Agenda also documents the increased use of information collected in the survey process in nonresponse adjustment.



Handbook Of Health Survey Methods


Handbook Of Health Survey Methods
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Author : Timothy P. Johnson
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-13

Handbook Of Health Survey Methods written by Timothy P. Johnson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Medical categories.


A comprehensive guidebook to the current methodologies and practices used in health surveys A unique and self-contained resource, Handbook of Health Survey Methods presents techniques necessary for confronting challenges that are specific to health survey research. The handbook guides readers through the development of sample designs, data collection procedures, and analytic methods for studies aimed at gathering health information on general and targeted populations. The book is organized into five well-defined sections: Design and Sampling Issues, Measurement Issues, Field Issues, Health Surveys of Special Populations, and Data Management and Analysis. Maintaining an easy-to-follow format, each chapter begins with an introduction, followed by an overview of the main concepts, theories, and applications associated with each topic. Finally, each chapter provides connections to relevant online resources for additional study and reference. The Handbook of Health Survey Methods features: 29 methodological chapters written by highly qualified experts in academia, research, and industry A treatment of the best statistical practices and specific methodologies for collecting data from special populations such as sexual minorities, persons with disabilities, patients, and practitioners Discussions on issues specific to health research including developing physical health and mental health measures, collecting information on sensitive topics, sampling for clinical trials, collecting biospecimens, working with proxy respondents, and linking health data to administrative and other external data sources Numerous real-world examples from the latest research in the fields of public health, biomedicine, and health psychology Handbook of Health Survey Methods is an ideal reference for academics, researchers, and practitioners who apply survey methods and analyze data in the fields of biomedicine, public health, epidemiology, and biostatistics. The handbook is also a useful supplement for upper-undergraduate and graduate-level courses on survey methodology.



Improving Crop Estimates By Integrating Multiple Data Sources


Improving Crop Estimates By Integrating Multiple Data Sources
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Author : National Academies of Sciences, Engineering, and Medicine
language : en
Publisher: National Academies Press
Release Date : 2018-01-26

Improving Crop Estimates By Integrating Multiple Data Sources written by National Academies of Sciences, Engineering, and Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-26 with Technology & Engineering categories.


The National Agricultural Statistics Service (NASS) is the primary statistical data collection agency within the U.S. Department of Agriculture (USDA). NASS conducts hundreds of surveys each year and prepares reports covering virtually every aspect of U.S. agriculture. Among the small-area estimates produced by NASS are county-level estimates for crops (planted acres, harvested acres, production, and yield by commodity) and for cash rental rates for irrigated cropland, nonirrigated cropland, and permanent pastureland. Key users of these county-level estimates include USDA's Farm Services Agency (FSA) and Risk Management Agency (RMA), which use the estimates as part of their processes for distributing farm subsidies and providing farm insurance, respectively. Improving Crop Estimates by Integrating Multiple Data Sources assesses county-level crop and cash rents estimates, and offers recommendations on methods for integrating data sources to provide more precise county-level estimates of acreage and yield for major crops and of cash rents by land use. This report considers technical issues involved in using the available data sources, such as methods for integrating the data, the assumptions underpinning the use of each source, the robustness of the resulting estimates, and the properties of desirable estimates of uncertainty.