Impulse Buying
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Impulse Buying Concepts Frameworks And Consumer Insights
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Author : Dr. C. Nagadeepa
language : en
Publisher: Shanlax Publications
Release Date :
Impulse Buying Concepts Frameworks And Consumer Insights written by Dr. C. Nagadeepa and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.
Online Impulse Buying And Cognitive Dissonance
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Author : Giovanni Mattia
language : en
Publisher: Springer Nature
Release Date : 2021-02-12
Online Impulse Buying And Cognitive Dissonance written by Giovanni Mattia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Impulse Purchases In Retailing
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Author : Pirmin Sessler
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-07
Impulse Purchases In Retailing written by Pirmin Sessler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-07 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.
Impulse Buying
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Author : Jung Yun Kim
language : en
Publisher:
Release Date : 2014
Impulse Buying written by Jung Yun Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Electronic dissertations categories.
"Impulse buying is a critical and widespread phenomenon in consumer behavior and is considered a pervasive and distinctive aspect of consumers' lifestyles in the USA (Nguyen, et al., 2003). To increase their revenue, retailers make efforts to encourage consumers to make impulse purchases through point-of-purchase displays, price reduction promotions or coupons (Abratt & Goodey, 1990). A scarcity appeal, one powerful selling tactic for retailers, has not been tested as an in-store stimuli to assess whether it could increase impulsive purchasing. This study suggests that providing an in-store promotion under a scarcity condition will increase consumer's impulsive buying and uncover mechanisms that explain this purchase behavior ..."--Abstract.
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers
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Author : Samkhyan Malliyoor Mana
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-26
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers written by Samkhyan Malliyoor Mana and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Impulse Purchasing By Lalit Mohanty
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Author : Lalit Prasad Mohanty
language : en
Publisher: Independently Published
Release Date : 2024-01-05
Impulse Purchasing By Lalit Mohanty written by Lalit Prasad Mohanty and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-05 with Business & Economics categories.
Impulse Purchasing by Lalit Mohanty Chapter 1: The Siren's Call Understanding the Allure of Impulse Purchasing Chapter 2: The Psychology Behind Impulse Buying Delving into the Human Mind Chapter 3: The Impulse Purchase Spectrum From Minor Splurges to Major Regrets Chapter 4: The Rise of Impulse Culture How Society Fuels Impulsive Behavior Chapter 5: The Retailer's Playground Strategies to Entice Impulse Purchases Chapter 6: The Power of Packaging Unwrapping the Influence of Presentation Chapter 7: The Digital Temptation Impulse Buying in the Age of E-Commerce Chapter 8: The Social Media Spiral From Scrolling to Checkout in Seconds Chapter 9: The Role of Discounts and Promotions How Sales Propel Impulse Purchases Chapter 10: Impulse Purchasing and Emotions Emotional Triggers and the Buying Frenzy Chapter 11: The Aftermath of Impulse Buying Dealing with Buyer's Remorse Chapter 12: The Impulse-Resistant Consumer Strategies for Building Resistance Chapter 13: The Impulse Purchasing Paradox Balancing Spontaneity and Fiscal Responsibility Chapter 14: Personal Finance and Impulse Control Budgeting in the Face of Temptation Chapter 15: Cognitive Biases and Impulse Purchasing How Our Minds Betray Us Chapter 16: Breaking the Habit Loop Overcoming the Urge to Splurge Chapter 17: Impulse Buying in Different Cultures Cross-Cultural Perspectives Chapter 18: Peer Pressure and Impulse Purchases Navigating the Social Influence Chapter 19: Retail Therapy or Retail Trap? Understanding the Thin Line Chapter 20: The Impulse Purchase Diary A Tool for Self-Reflection Chapter 21: The Ethical Dimensions of Impulse Selling Balancing Profit and Responsibility Chapter 22: Marketing to the Mindful Consumer Shifting Trends in Consumer Behavior Chapter 23: The Role of Technology in Impulse Purchasing From Augmented Reality to Virtual Carts Chapter 24: Education and Impulse Control Impulse Management as a Life Skill Chapter 25: The Future of Impulse Purchasing Predicting Trends and Adapting Strategies
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan
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Author : Irfan Sabir
language : en
Publisher: GRIN Verlag
Release Date : 2015-09-17
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan written by Irfan Sabir and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Abschlu Bericht Zum F Rdervorhaben Modellanlage Zur Wasserkreislauff Hrung In Kfz Werkst Tten Und Tankstellen Waschanlagen
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Author : Autohaus Gebrüder Lauenroth
language : en
Publisher:
Release Date : 1996
Abschlu Bericht Zum F Rdervorhaben Modellanlage Zur Wasserkreislauff Hrung In Kfz Werkst Tten Und Tankstellen Waschanlagen written by Autohaus Gebrüder Lauenroth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Impulse Buying Behavior In Shopping Malls
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Author : Jayaraman Munusamy
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-09
Impulse Buying Behavior In Shopping Malls written by Jayaraman Munusamy and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09 with Consumer behavior categories.
Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing literature, yet little is known about the factors that affected impulse buying among Malaysian especially in the Shopping Malls. This study examined the role of customer service, store environment, sales promotion, store communication and consumer mood in influencing impulse buying. The results of this study showed that customer service, store environment and consumer mood have significant positive relationship with impulse buying among the consumers who shop at the Shopping Malls. While the impact of sales promotion is insignificant and store communication has a negative impact on impulse buying. These findings suggests several important implications to the owners of the local retail outlets at the shopping malls in Klang Valley in Malaysia.
A Study Of The Effects Of Impulse Buying At The Supermarket
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Author : Thomas C. Wright
language : en
Publisher:
Release Date : 1970
A Study Of The Effects Of Impulse Buying At The Supermarket written by Thomas C. Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Consumer behavior categories.