Inarticulate Longings
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Inarticulate Longings
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Author : Jennifer Scanlon
language : en
Publisher: Routledge
Release Date : 2020-10-28
Inarticulate Longings written by Jennifer Scanlon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Antiques & Collectibles categories.
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Inarticulate Longings
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Author : Jennifer R. Scanlon
language : en
Publisher:
Release Date : 1989
Inarticulate Longings written by Jennifer R. Scanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Consumer behavior categories.
Women S Magazines In Print And New Media
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Author : Noliwe Rooks
language : en
Publisher: Routledge
Release Date : 2016-10-14
Women S Magazines In Print And New Media written by Noliwe Rooks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-14 with Social Science categories.
This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
Thrift And Thriving In America
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Author : Joshua Yates
language : en
Publisher: OUP USA
Release Date : 2011-07-29
Thrift And Thriving In America written by Joshua Yates and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-29 with Business & Economics categories.
Thrift and Thriving in America is a collection of groundbreaking essays on the significance of thrift throughout American history. It reveals thrift as a dynamic moral ideal and practice that not only provides insight into evolving meanings of material wellbeing, but also into the changing understandings of the good life and the good society more generally.
Globalizing Ideal Beauty
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Author : D. Sutton
language : en
Publisher: Springer
Release Date : 2009-09-14
Globalizing Ideal Beauty written by D. Sutton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-14 with Business & Economics categories.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
A New Heartland
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Author : Janet Galligani Casey
language : en
Publisher: Oxford University Press
Release Date : 2009-04-16
A New Heartland written by Janet Galligani Casey and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-16 with Literary Criticism categories.
Modernity and urbanity have long been considered mutually sustaining forces in early twentieth-century America. But has the dominance of the urban imaginary obscured the importance of the rural? How have women, in particular, appropriated discourses and images of rurality to interrogate the problems of modernity? And how have they imbued the rural-traditionally viewed as a locus for conservatism-with a progressive political valence? Touching on such diverse subjects as eugenics, reproductive rights, advertising, the economy of literary prizes, and the role of the camera, A New Heartland demonstrates the importance of rurality to the imaginative construction of modernism/modernity; it also asserts that women, as objects of scrutiny as well as agents of critique, had a special stake in that relation. Casey traces the ideals informing America's conception of the rural across a wide field of representational domains, including social theory, periodical literature, cultural criticism, photography, and, most especially, women's rural fiction ("low" as well as "high"). Her argument is informed by archival research, most crucially through a careful analysis of The Farmer's Wife, the single nationally distributed farm journal for women and a little known repository of rural American attitudes. Through this broad scope, A New Heartland articulates an alternative mode of modernism by challenging orthodox ideas about gender and geography in twentieth-century America.
Comic Books And American Cultural History
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Author : Matthew Pustz
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-02-23
Comic Books And American Cultural History written by Matthew Pustz and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Comics & Graphic Novels categories.
Comic Books and American Cultural History is an anthology that examines the ways in which comic books can be used to understand the history of the United States. Over the last twenty years, there has been a proliferation of book-length works focusing on the history of comic books, but few have investigated how comics can be used as sources for doing American cultural history. These original essays illustrate ways in which comic books can be used as resources for scholars and teachers. Part 1 of the book examines comics and graphic novels that demonstrate the techniques of cultural history; the essays in Part 2 use comics and graphic novels as cultural artifacts; the third part of the book studies the concept of historical identity through the 20th century; and the final section focuses on different treatments of contemporary American history. Discussing topics that range from romance comics and Superman to American Flagg! and Ex Machina, this is a vivid collection that will be useful to anyone studying comic books or teaching American history.
Testimonial Advertising In The American Marketplace
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Author : M. Moskowitz
language : en
Publisher: Springer
Release Date : 2009-11-23
Testimonial Advertising In The American Marketplace written by M. Moskowitz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-23 with History categories.
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Selling Women S History
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Author : Emily Westkaemper
language : en
Publisher: Rutgers University Press
Release Date : 2017-01-09
Selling Women S History written by Emily Westkaemper and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-09 with Social Science categories.
Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.
We Are What We Sell
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Author : Danielle Sarver Coombs
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-01-15
We Are What We Sell written by Danielle Sarver Coombs and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with Social Science categories.
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.