India S Store Wars
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India S Store Wars
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Author : Geoff Hiscock
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-30
India S Store Wars written by Geoff Hiscock and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To cater for their needs, established players in the modern retail sector such as Biyani, Raheja and Goenka are being joined by the big names of Indian business - Reliance, Birla, Bharti, Tata etc - who plan to spend billions over the next few years rolling out supermarkets, big-box outlets and specialty stores. At the same time, property developers are getting on with the "malling" of India, and looking for high profile anchor tenants to lure customers. On the sidelines of this Indian retail revolution are big overseas players such as Wal-Mart, which already has a tie-up with Bharti to provide much-needed “back office” support. But what Wal-Mart really wants is the right to set up its own stores in India. The same goes for Tesco, Carrefour, Metro and other international players. While the macro outlook appears bright, the problems are astronomical for India retail industry. There is no reliable cold chain, transport logistics are appalling, there is a huge lack of managerial talent, there is no consistency for quality and quantity of supply, there is political opposition from groups such as market middlemen, the mom and pop "kirana" corner stores have to be catered for, as do the farmers who grow the produce that is integral to a successful retail revolution. How well will these disparate players cope with the various pressures of a dynamic and fast-moving industry?
Store Wars
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Author : Greg Thain
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-12
Store Wars written by Greg Thain and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-12 with Business & Economics categories.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Supermarket Wars
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Author : A. Seth
language : en
Publisher: Springer
Release Date : 2005-09-05
Supermarket Wars written by A. Seth and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-05 with Business & Economics categories.
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
Earth Wars
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Author : Geoff Hiscock
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-24
Earth Wars written by Geoff Hiscock and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
A fascinating insight into the global battle for our energy future The global competition for scarce natural resources that pits the West against the super-hot economies of China and India, plus a clutch of other contenders including Russia, Brazil, and Indonesia, has become one of the biggest issues facing the world today. Whether it is the rare metal lithium found in salt pans in the Andes, gas from the Caspian Sea, oil off the coast of Brazil, coal from Africa's Zambezi River, or uranium from Kazakhstan, China and India are desperate to ensure the security of their future energy supplies. The same goes for food and water, as contamination and over-use take their toll, the need to provide continued access for the next generation and beyond has increased exponentially. In Earth Wars: The Battle for Global Resources, international business journalist Geoff Hiscock explores the problems, potential solutions, and inevitable tensions in this ongoing scramble for finite natural resources. Going beyond "big power" politics to explore resource ownership and the use of innovative technology to get the most out of them, the book takes a forward-looking approach to this pressing issue. Written in clear, jargon-free language, it tells the global resources story in a fresh and engaging way that anyone can understand. Includes insightful, up-to-the-minute coverage of the most pressing debates over resource allocations Discusses the major Chinese and Indian businesses that are just becoming known to those in the West (Sinopec, CNOOC, CNPC, Indian Oil, ONGC, Reliance, Coal India, SAIL, and many others) Presents resource- and region-specific chapters to help readers view the pertinent issues from multiple angles As the economies of China and India grow to challenge those of the West, the battle over natural resources will continue to heat up. Earth Wars looks at this very real problem in-depth, presenting a definitive look at one of the greatest challenges of our time.
Building Brands In The Indian Market
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Author : Tapan Kumar Panda
language : en
Publisher: Excel Books India
Release Date : 2004
Building Brands In The Indian Market written by Tapan Kumar Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Store Wars
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Author : Judith Corstjens
language : en
Publisher: Wiley
Release Date : 1999-07-16
Store Wars written by Judith Corstjens and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-16 with Business & Economics categories.
Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike." Rajiv Lal, Professor of Marketing, Stanford University
The Multinational Enterprise And The Emergence Of The Global Factory
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Author : Peter J. Buckley
language : en
Publisher: Springer
Release Date : 2014-11-04
The Multinational Enterprise And The Emergence Of The Global Factory written by Peter J. Buckley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
The Multinational Enterprise and the Emergence of the Global Factory brings together research papers authored by Peter J. Buckley, focusing on three of the most important empirical and theoretical issues in the global economy: the rise of the 'global factory'; the growth of FDI from emerging economies; recent developments in the theory of IB.
Transformations Of Retailing In Europe After 1945
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Author : Lydia Langer
language : en
Publisher: Routledge
Release Date : 2016-02-17
Transformations Of Retailing In Europe After 1945 written by Lydia Langer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with History categories.
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Marketing In The Dark
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Author : Jonathan Hill
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2018-12-17
Marketing In The Dark written by Jonathan Hill and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Business & Economics categories.
The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.
Winning The Story Wars
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Author : Jonah Sachs
language : en
Publisher: Harvard Business Press
Release Date : 2012-06-19
Winning The Story Wars written by Jonah Sachs and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.