Individualisierung Touristischer Leistungsb Ndel
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Individualisierung Touristischer Leistungsb Ndel
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Author : Wilhelm Klopp
language : de
Publisher: Springer-Verlag
Release Date : 2014-05-15
Individualisierung Touristischer Leistungsb Ndel written by Wilhelm Klopp and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-15 with Business & Economics categories.
Zunehmend lassen sich Urlaubsreisen bei Buchungen im Internet durch kundenseitige Zusammenstellung ihrer Teilleistungen individuell spezifizieren. Die wachsenden Individualisierungsmöglichkeiten werfen die Frage nach deren Nutzen aus der Sicht von Kunden auf. Ein Vergleich online buchbarer Bausteinreisen, also individualisierbaren Bündeln touristischer Leistungen mit vorkonfigurierten, fertig geschnürten Pauschalreisen erlaubt die Bestimmung der Nutzendifferenz zwischen den beiden Angebotsformen und damit des Nutzens der Individualisierungsmöglichkeit. Mit Hilfe eines Strukturgleichungsmodells und der PLS-Pfadanalyse werden funktionale, hedonistische und emotionale Bestandteile dieses Individualisierungsnutzens untersucht. Dazu wurden Teilnehmer eines online-Panels befragt, die über Erfahrung mit der Buchung beider Angebotsformen von Urlaubsreisen verfügen. Die so generierten, ersten Befunde über die postulierten Nutzenfacetten verweisen auf die Bedeutung der Einzigartigkeit individualisierbarer Urlaubsreisen, den Stolz und die Zufriedenheit des Kunden mit dessen eigenen Gestaltungsbeitrag sowie der besseren Anpassung der Bausteinreisen an seine Bedürfnisse. Abschließend werden Ansatzpunkte für weitere Forschung aufgezeigt und diskutiert, wie Praktiker die Untersuchungsergebnisse in der Kommunikation umsetzen könnten.
Individualisierung Touristischer Leistungsb Ndel
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Author : Wilhelm Carl Aloys Klopp
language : de
Publisher:
Release Date : 2013
Individualisierung Touristischer Leistungsb Ndel written by Wilhelm Carl Aloys Klopp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Media Matters
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Author : John Fiske
language : en
Publisher: Routledge
Release Date : 2016-02-05
Media Matters written by John Fiske and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Social Science categories.
Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.
Making Meaning
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Author : David BORDWELL
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
Making Meaning written by David BORDWELL and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Philosophy categories.
David Bordwell's new book is at once a history of film criticism, an analysis of how critics interpret film, and a proposal for an alternative program for film studies. It is an anatomy of film criticism meant to reset the agenda for film scholarship. As such Making Meaning should be a landmark book, a focus for debate from which future film study will evolve. Bordwell systematically maps different strategies for interpreting films and making meaning, illustrating his points with a vast array of examples from Western film criticism. Following an introductory chapter that sets out the terms and scope of the argument, Bordwell goes on to show how critical institutions constrain and contain the very practices they promote, and how the interpretation of texts has become a central preoccupation of the humanities. He gives lucid accounts of the development of film criticism in France, Britain, and the United States since World War II; analyzes this development through two important types of criticism, thematic-explicatory and symptomatic; and shows that both types, usually seen as antithetical, in fact have much in common. These diverse and even warring schools of criticism share conventional, rhetorical, and problem-solving techniques--a point that has broad-ranging implications for the way critics practice their art. The book concludes with a survey of the alternatives to criticism based on interpretation and, finally, with the proposal that a historical poetics of cinema offers the most fruitful framework for film analysis.
Schelmuffsky
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Author : Christian Reuter
language : en
Publisher: University of North Carolina S
Release Date : 2020-05
Schelmuffsky written by Christian Reuter and has been published by University of North Carolina S this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05 with Fiction categories.
Rendered into English for the first time by Wayne Wonderley and provided with a critical introduction, this rollicking tale of baroque satire by Christian Reuter not only illuminates the mores and mentality of the time but forms a noteworthy link in the development of the European novel.
Urbanism And Dictatorship
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Author : Harald Bodenschatz
language : en
Publisher: Birkhäuser
Release Date : 2015-03-10
Urbanism And Dictatorship written by Harald Bodenschatz and has been published by Birkhäuser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-10 with Architecture categories.
Der Städtebau der europäischen Diktaturen in der ersten Hälfte des 20. Jahrhunderts diente nicht nur der Herrschaftssicherung im eigenen Lande, sondern auch der Anerkennung durch die demokratischen Staaten. Nach der Machtübergabe an das nationalsozialistische Regime geriet er mehr und mehr zur Trumpfkarte im Wettbewerb unter den großen Diktaturen Europas – fast wie in der Zeit des Absolutismus. Jenseits aller Konflikte und politischer Orientierungen bestand ein intensiver fachlicher Austausch unter den Ländern Europas. Eine nur nationale Sichtweise auf die Diktaturen ist daher nicht hinreichend. Der übergreifende Blick trägt nicht nur dazu bei, die Besonderheiten der jeweiligen Diktatur zu klären, er weist auch manch vereinfachtes Verständnis von deren Städtebau zurück. Das ist keineswegs nur von historischem Interesse: Die Auseinandersetzung mit Diktaturen ist immer auch Ausdruck unserer gesellschaftlichen Verhältnisse, unserer Erinnerungskultur, unserer Fähigkeit, alte und neue Formen von Diktatur zu erkennen - auch heute! Das Buch diskutiert den Stand der Forschung zum Städtebau von fünf Diktaturen der ersten Hälfte des 20. Jahrhunderts und präsentiert exemplarisch neue Forschungsergebnisse.
Homo Sociologicus
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Author : Ralf Dahrendorf
language : en
Publisher: Routledge
Release Date : 2022-02-09
Homo Sociologicus written by Ralf Dahrendorf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-09 with Social Science categories.
First published in English as part of the Essays in the Theory of Society, this volume reissues the stand-alone Homo Sociologicus for which the author wrote a new introduction when it was originally published in 1973. The controversial book deals with the history, significance and limits of the category of social role and discusses the dilemma posed by homo sociologicus. The author shows that for society and sociology, socialization invariably means depersonalization, the yielding up of man’s absolute individuality and liberty to the constraint and generality of social roles. This volume includes the essay, Sociology and Human Nature, written as a postscript to Homo Sociologicus.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Educating For Intelligent Belief Or Unbelief
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Author : Nel Noddings
language : en
Publisher: Teachers College Press
Release Date : 1993
Educating For Intelligent Belief Or Unbelief written by Nel Noddings and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Education categories.
One of the most enduring and controversial issues in American education concerns the place of individual beliefs and moral standards in the classroom. Noddings argues that public schools should address the fundamental questions that teenagers inevitably rasie about the nature, value and meaning of life (and death), and to do so across the curriculum without limiting such existential and metaphysical discussions to separate religion, philosophy or even history classes. Explorations of the existence of a God or gods, and the value and validity of religious belief for societies or individuals, she writes “whether they are initiated by students or teachers, should be part of the free exchange of human concerns—a way in which people share their awe, doubts, fears, hopes, knowledge and ignorance.” Such basic human concerns, Noddings maintains, are relevant to nearly every subject and should be both non-coercive and free from academic evalution. “Nel Noddings probes the many ways in which children’s questions about God and gods, existence, and the meaning of life can and should be integrated into life in classrooms and the real world of the public schools.” —From the Foreword “This is a rich and sensitive book that will give teachers, administrators, parents, philosophers of education—any concerned citizen—the basis for more substantial discussion and concrete proposals.” —Free Inquiry “Impressive in its sweep of possibilities for exploration in the school curriculum and teacher education.” —Educational Theory
The Ciam Discourse On Urbanism 1928 1960
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Author : Eric Paul Mumford
language : en
Publisher: MIT Press
Release Date : 2002
The Ciam Discourse On Urbanism 1928 1960 written by Eric Paul Mumford and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Architecture categories.
The first history of the Congres Internationaux d'Architecture Moderne traces the development and promotion of its influential concept of the "Functional City."