Making Meaning
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Making Meaning
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Author : Steve Diller
language : en
Publisher: New Riders
Release Date : 2005-12-21
Making Meaning written by Steve Diller and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-21 with categories.
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Making Meaning
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Author : David BORDWELL
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
Making Meaning written by David BORDWELL and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Philosophy categories.
David Bordwell's new book is at once a history of film criticism, an analysis of how critics interpret film, and a proposal for an alternative program for film studies. It is an anatomy of film criticism meant to reset the agenda for film scholarship. As such Making Meaning should be a landmark book, a focus for debate from which future film study will evolve. Bordwell systematically maps different strategies for interpreting films and making meaning, illustrating his points with a vast array of examples from Western film criticism. Following an introductory chapter that sets out the terms and scope of the argument, Bordwell goes on to show how critical institutions constrain and contain the very practices they promote, and how the interpretation of texts has become a central preoccupation of the humanities. He gives lucid accounts of the development of film criticism in France, Britain, and the United States since World War II; analyzes this development through two important types of criticism, thematic-explicatory and symptomatic; and shows that both types, usually seen as antithetical, in fact have much in common. These diverse and even warring schools of criticism share conventional, rhetorical, and problem-solving techniques--a point that has broad-ranging implications for the way critics practice their art. The book concludes with a survey of the alternatives to criticism based on interpretation and, finally, with the proposal that a historical poetics of cinema offers the most fruitful framework for film analysis.
Making Meaning
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Author : Marilyn Narey
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-11-07
Making Meaning written by Marilyn Narey and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-07 with Education categories.
Making Meaning is a synthesis of theory, research, and practice that explicitly presents art as a meaning making process. This book provokes readers to examine their current understandings of language, literacy and learning through the lens of the various arts-based perspectives offered in this volume; provides a starting point for constructing broader, multimodal views of what it might mean to “make meaning”; and underscores why understanding arts-based learning as a meaning-making process is especially critical to early childhood education in the face of narrowly-focused, test-driven curricular reforms. Each contributor integrates this theory and research with stories of how passionate teachers, teacher-educators, and pre-service teachers, along with administrators, artists, and professionals from a variety of fields have transcended disciplinary boundaries to engage the arts as a meaning-making process for young children and for themselves.
Making Meaning Making Motherhood
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Author : Kenneth R. Cabell
language : en
Publisher: IAP
Release Date : 2015-08-01
Making Meaning Making Motherhood written by Kenneth R. Cabell and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-01 with Psychology categories.
This volume is the firstborn of the Annals of Cultural Psychology-- a yearly edited book series in the field of Cultural Psychology. It came into being as there is a need for reflection on “where and what” the discipline needs to further develop, in such a way, the current frontiers and to foster the elaboration of new fruitful ideas. The topic chosen for the first volume is perhaps the most fundamental of all- motherhood. We are all here because at some unspecifiable time in the past, different women labored hard to bring each of us into this World. These women were not thinking of culture, but were just giving birth. Yet by their reproductive success—and years of worry about our growing up—we are now, thankfully to them, in a position to discuss the general notion of motherhood from the angle of cultural psychology. Each person who is born needs a mother—first the real one, and then possibly a myriad of symbolic ones—from “my mother” to “mother superior” to “my motherland”. Thus, it is not by coincidence if the first volume of the series is about motherhood. We the editors feel it is the topic that links our existence with one of the universals of human survival as a species. In very general terms what this book aims to do is to question the ontology of Motherhood in favor of an ontogenetic approach to Life’s Course, where having a child represents a big transition in a woman’s trajectory and where becoming (or not becoming) mother is heuristically more interesting than being a mother. We here present a reticulated work that digs into a cultural phenomenon giving to the readers the clear idea of making motherhood (and not taking for granted motherhood). By looking at absences, shadows and ruptures rather than the normativeness of motherhood, cultural psychology can provide a theoretical model in explaining the cultural multifaceted nature of human activity.
Making Meaning
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Author : Donald Francis McKenzie
language : en
Publisher: Studies in Print Culture and t
Release Date : 2002
Making Meaning written by Donald Francis McKenzie and has been published by Studies in Print Culture and t this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Literary Criticism categories.
The problem of how to relate the history of book production to the considerations of literary studies occupied scholarly bibliographer McKenzie for his entire career. Ten of his previously published essays are presented here and reflect that concern and his advocacy for a theoretical viewpoint rooted in "the sociology of texts." Among the topics presented are how the investigation of work habits of 17th century printers calls into question previous bibliographic assumptions, the relation of the London book trade to book production, and theoretical considerations of the practice of bibliography. Annotation copyrighted by Book News, Inc., Portland, OR
Making Meaning In English
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Author : David Didau
language : en
Publisher: Routledge
Release Date : 2021-02-09
Making Meaning In English written by David Didau and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Education categories.
What is English as a school subject for? What does knowledge look like in English and what should be taught? Making Meaning in English examines the broader purpose and reasons for teaching English and explores what knowledge looks like in a subject concerned with judgement, interpretation and value. David Didau argues that the content of English is best explored through distinct disciplinary lenses – metaphor, story, argument, pattern, grammar and context – and considers the knowledge that needs to be explicitly taught so students can recognise, transfer, build and extend their knowledge of English. He discusses the principles and tools we can use to make decisions about what to teach and offers a curriculum framework that draws these strands together to allow students to make sense of the knowledge they encounter. If students are going to enjoy English as a subject and do well in it, they not only need to be knowledgeable, but understand how to use their knowledge to create meaning. This insightful text offers a practical way for teachers to construct a curriculum in which the mastery of English can be planned, taught and assessed.
Making Meaning
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Author : Bob Lichtenbert
language : en
Publisher: Xlibris Corporation
Release Date : 2016-10-31
Making Meaning written by Bob Lichtenbert and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Philosophy categories.
Making Meaning concerns how to live your life to make maximum impact. It does this by being the first book ever to fully develop the idea of meaning (defined as significant impact) which is greatest idea, since everything has it in some way. This development emphasizes that values or ought's/should's provide more meaning in one's life. We have a crying need for this today because most of us have little to believe in. Does my life have enough meaning? is a life-or-death question. This book takes a common sense approach to answering it. The author describes his own seeking and making meaning to render this abstract idea more concrete. Making Meaning explores the following eight sources of meaning: 1) relationships, 2) com- munity, 3) dialogue, 4) work, 5) art, 6) search for God, 7) possessions and 8) intangibles or nonphysical realities. The last source, potentially the largest, is explained and argued for. We have another crying need today to know more than physical things. This book tries to satisfy yet another crying need today: the objectivity of meaning. This gives us external standards to judge and live by. Today's widespread subjective view of meaning allows everyone to believe whatever they want. This view is dangerously chaotic and wrong. Toward the end Making Meaning tackles its major negative challenges: meaninglessness, nihilism (the view that nothing matters eventually) and extreme relativism. Finally, this book defines what is the meaning of life by drawing from all these sources. A very brief survey of the history of thinking about the meaning of life including Socrates, Plato and Aristotle concludes this book Welcome to the wonderful new field of meaningology! About the cover image: Making Meaning mostly involves drawing from its many sources as symbolized by the many good things in nature, including the heights of mountaintops and the warm light of the sun.
Making Meaning
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Author : Richard L. Hayes
language : en
Publisher: Lexington Books
Release Date : 2020-06-15
Making Meaning written by Richard L. Hayes and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-15 with Psychology categories.
This integrative book brings forty years of research and scholarship in counseling, psychology, and education together in a singular analysis. In Making Meaning, Hayes illustrates how the construction of meaning can have a profound effect on how we come to know ourselves and others. Hayes depicts meaning-making as an ongoing, dialectical, and recursive process of change and reinvention. This process plays a central role in individual development and loss and helps promote multiculturalism, collaboration, and group and team development. This book is recommended for mental health professionals and educators looking to promote democratic learning communities.
Making Meaning Of Narratives
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Author : Ruthellen Josselson
language : en
Publisher: SAGE Publications
Release Date : 1999-04-05
Making Meaning Of Narratives written by Ruthellen Josselson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-05 with Social Science categories.
The sixth volume in this series provides: guides for doing qualitative research; analysis of several autobiographies; hints on how to interpret what is not said in narrative interviews; discussion on how cultural meanings and values are transmitted across generations; and illustrations of the transformational power of stories.
Lawyers Making Meaning
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Author : Jan M. Broekman
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-07-08
Lawyers Making Meaning written by Jan M. Broekman and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Law categories.
This book present a structure for understanding and exploring the semiotic character of law and law systems. Cultivating a deep understanding for the ways in which lawyers make meaning—the way in which they help make the world and are made, in turn by the world they create —can provide a basis for consciously engaging in the work of the law and in the production of meaning. The book first introduces the reader to the idea of semiotics in general and legal semiotics in particular, as well as to the major actors and shapers of the field, and to the heart of the matter: signs. The second part studies the development of the strains of thinking that together now define semiotics, with attention being paid to the pragmatics, psychology and language of legal semiotics. A third part examines the link between legal theory and semiotics, the practice of law, the critical legal studies movement in the USA, the semiotics of politics and structuralism. The last part of the book ties the different strands of legal semiotics together, and closely looks at semiotics in the lawyer’s toolkit—such as: text, name and meaning.