Industrial Marketing Strategy
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Industrial Marketing Strategy
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Author : Frederick E. Webster
language : en
Publisher: *Ronald Press
Release Date : 1984-08-10
Industrial Marketing Strategy written by Frederick E. Webster and has been published by *Ronald Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-08-10 with Business & Economics categories.
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Strategies For International Industrial Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-05-07
Strategies For International Industrial Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Industrial Marketing Management
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Author : M. Govindarajan
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Industrial Marketing Management written by M. Govindarajan and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Industrial marketing categories.
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Industrial Marketing Management
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Author : Michael D. Hutt
language : en
Publisher: Chicago ; Montréal : The Dryden Press
Release Date : 1981
Industrial Marketing Management written by Michael D. Hutt and has been published by Chicago ; Montréal : The Dryden Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Strategic Industrial Marketing
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Author : Peter M. Chisnall
language : en
Publisher:
Release Date : 1985
Strategic Industrial Marketing written by Peter M. Chisnall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Industrial marketing categories.
Industrial Marketing Management
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Author :
language : en
Publisher:
Release Date : 1994
Industrial Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Industrial Marketing
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Author : Robert R. Reeder
language : en
Publisher: Prentice Hall
Release Date : 1987
Industrial Marketing written by Robert R. Reeder and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Industrial Marketing Strategy An Overview
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Author : E. Raymond Corey
language : en
Publisher:
Release Date : 1989
Industrial Marketing Strategy An Overview written by E. Raymond Corey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
The Marketing Challenge For Industrial Companies
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Author : Claudio A. Saavedra
language : en
Publisher: Springer
Release Date : 2016-04-29
The Marketing Challenge For Industrial Companies written by Claudio A. Saavedra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Industrial Marketing Strategy
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Author : Frederick E. Webster (Jr)
language : en
Publisher:
Release Date : 1979
Industrial Marketing Strategy written by Frederick E. Webster (Jr) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.