The Marketing Challenge For Industrial Companies
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The Marketing Challenge For Industrial Companies
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Author : Claudio A. Saavedra
language : en
Publisher: Springer
Release Date : 2016-04-29
The Marketing Challenge For Industrial Companies written by Claudio A. Saavedra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
The Marketing Challenge
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Author : Laura Mazur
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1993
The Marketing Challenge written by Laura Mazur and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.
Industrial Marketing
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Author : Lawrence Fisher
language : en
Publisher: Random House Business Books
Release Date : 1976
Industrial Marketing written by Lawrence Fisher and has been published by Random House Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Industrial Marketing S New Challenge
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Author : David T. Wilson
language : en
Publisher:
Release Date : 1970
Industrial Marketing S New Challenge written by David T. Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.
Strategies For International Industrial Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-05-07
Strategies For International Industrial Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Industrial Marketing Management
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Author : Michael D. Hutt
language : en
Publisher: Chicago ; Montréal : The Dryden Press
Release Date : 1981
Industrial Marketing Management written by Michael D. Hutt and has been published by Chicago ; Montréal : The Dryden Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Commodity Marketing
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Author : Margit Enke
language : en
Publisher: Springer Nature
Release Date : 2022-04-22
Commodity Marketing written by Margit Enke and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Industrial Marketing
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Author : John H. Frederick
language : en
Publisher:
Release Date : 1934
Industrial Marketing written by John H. Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1934 with categories.
Industrial Marketing
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Author : Robert R. Reeder
language : en
Publisher: Prentice Hall
Release Date : 1987
Industrial Marketing written by Robert R. Reeder and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
The Marketing Of Industrial Products
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Author : Aubrey Wilson
language : en
Publisher:
Release Date : 1968
The Marketing Of Industrial Products written by Aubrey Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Commercial products categories.