The Marketing Of Industrial Products

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Marketing Of Industrial Products

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Author :
language : en
Publisher:
Release Date : 2024

Marketing Of Industrial Products written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.

The Marketing Of Industrial Products

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Author : Aubrey Wilson
language : en
Publisher:
Release Date : 1972

The Marketing Of Industrial Products written by Aubrey Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Marketing categories.

The Marketing Of Industrial Products

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Author : Panel on Application of Food Irradiation in Developing Countries (1964 : Vienna)
language : en
Publisher:
Release Date : 1965

The Marketing Of Industrial Products written by Panel on Application of Food Irradiation in Developing Countries (1964 : Vienna) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.

Industrial Products

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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2012-11-12

Industrial Products written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Industrial Marketing

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Author : Mukerjee
language : en
Publisher: Excel Books India
Release Date : 2009

Industrial Marketing written by Mukerjee and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Industrial marketing categories.

Marketing Of Industrial Products The Ed By W

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Author : Aubrey Wilson
language : en
Publisher:
Release Date : 1965

Marketing Of Industrial Products The Ed By W written by Aubrey Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.

Industrial Marketing Management

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Author : Michael D. Hutt
language : en
Publisher: Chicago ; Montréal : The Dryden Press
Release Date : 1981

Industrial Marketing Management written by Michael D. Hutt and has been published by Chicago ; Montréal : The Dryden Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.

Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

The Marketing Challenge For Industrial Companies

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Author : Claudio A. Saavedra
language : en
Publisher: Springer
Release Date : 2016-04-29

The Marketing Challenge For Industrial Companies written by Claudio A. Saavedra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Going To Market

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Author : E. Raymond Corey
language : en
Publisher: Harvard Business Review Press
Release Date : 1989

Going To Market written by E. Raymond Corey and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.

Peter Drucker once referred to the distribution infrastructure of business as "the economy's dark continent." Going to Market maps this territory for managers and scholars. The study approaches channel management as a marketing system and a key dimension of corporate strategy. Based on extensive field research on more than 50 companies, including IBM, GE, Control Data Corporation, and U.S. Steel, it considers channel issues related to sales organization, pricing, salesforce/reseller relationships, inter- and intrachannel rivalry, and gray markets. The book also discusses the historical and legal contexts for channel policies in the United States. Going to Market offers managers valuable guidance in this increasingly important aspect of competitive strategy.

Marketing Of Industrial Goods

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Author :
language : en
Publisher:
Release Date : 2008

Marketing Of Industrial Goods written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.

1. An Overview of Industrial Marketing 2. The Demand for Industrial Products 3. The Industrial Customer 4. The Purchase System 5. Marketing Intelligence 6. Marketing Strategy 7 . Performance Standards and Instruments of Control.