Industrial Marketing S New Challenge
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The Marketing Challenge For Industrial Companies
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Author : Claudio A. Saavedra
language : en
Publisher: Springer
Release Date : 2016-04-29
The Marketing Challenge For Industrial Companies written by Claudio A. Saavedra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Industrial Marketing S New Challenge
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Author : David T. Wilson
language : en
Publisher:
Release Date : 1970
Industrial Marketing S New Challenge written by David T. Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.
Business To Business Marketing
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Author : Michael H. Morris
language : en
Publisher: SAGE
Release Date : 2001-03-29
Business To Business Marketing written by Michael H. Morris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-29 with Business & Economics categories.
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
New Challenges To International Marketing
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Author : Tamer Cavusgil
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-02-20
New Challenges To International Marketing written by Tamer Cavusgil and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-20 with Business & Economics categories.
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Industrial Marketing
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Author : Thomas Fotiadis
language : en
Publisher: SAGE
Release Date : 2022-12-08
Industrial Marketing written by Thomas Fotiadis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Business & Economics categories.
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Organizing Marketing And Sales
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Author : Per Andersson
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-05-29
Organizing Marketing And Sales written by Per Andersson and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with Business & Economics categories.
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Consumerism
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Author : Norman Kangun
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Consumerism written by Norman Kangun and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
B2b Marketing Strategy
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Author : Heidi Taylor
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-12-03
B2b Marketing Strategy written by Heidi Taylor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-03 with Business & Economics categories.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Industrial Marketing
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Author : Ralph S. Alexander
language : en
Publisher:
Release Date : 1967
Industrial Marketing written by Ralph S. Alexander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
Industrial Marketing Strategy
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Author : Frederick E. Webster
language : en
Publisher: *Ronald Press
Release Date : 1984-08-10
Industrial Marketing Strategy written by Frederick E. Webster and has been published by *Ronald Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-08-10 with Business & Economics categories.
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.