Industrial Pricing And Marketing Practices
DOWNLOAD
Download Industrial Pricing And Marketing Practices PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Industrial Pricing And Marketing Practices book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Industrial Pricing And Marketing Practices
DOWNLOAD
Author : Alfred Richard Oxenfeldt
language : en
Publisher:
Release Date : 1951
Industrial Pricing And Marketing Practices written by Alfred Richard Oxenfeldt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Competition categories.
Industrial Pricing And Market Practices
DOWNLOAD
Author : Alfred Richard Oxenfeldt
language : en
Publisher:
Release Date : 1951
Industrial Pricing And Market Practices written by Alfred Richard Oxenfeldt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Competition categories.
Industrial Pricing And Market Practices
DOWNLOAD
Author : Alfred R. Oxenfeldt
language : sv
Publisher:
Release Date : 1951
Industrial Pricing And Market Practices written by Alfred R. Oxenfeldt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with categories.
Industrial Marketing Management
DOWNLOAD
Author : M. Govindarajan
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Industrial Marketing Management written by M. Govindarajan and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Industrial marketing categories.
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
The Marketing Challenge For Industrial Companies
DOWNLOAD
Author : Claudio A. Saavedra
language : en
Publisher: Springer
Release Date : 2018-05-27
The Marketing Challenge For Industrial Companies written by Claudio A. Saavedra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-27 with Business & Economics categories.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Value First Then Price
DOWNLOAD
Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-12-27
Value First Then Price written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-27 with Business & Economics categories.
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.
Industrial Products
DOWNLOAD
Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2012-11-12
Industrial Products written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Strategies For International Industrial Marketing
DOWNLOAD
Author : Peter W. Turnbull
language : en
Publisher:
Release Date : 1989
Strategies For International Industrial Marketing written by Peter W. Turnbull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Administración de mercadeo categories.
Innovation And Marketing In The Pharmaceutical Industry
DOWNLOAD
Author : Min Ding
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-31
Innovation And Marketing In The Pharmaceutical Industry written by Min Ding and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Medical categories.
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Segmentation Revenue Management And Pricing Analytics
DOWNLOAD
Author : Tudor Bodea
language : en
Publisher: Routledge
Release Date : 2014-03-21
Segmentation Revenue Management And Pricing Analytics written by Tudor Bodea and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-21 with Business & Economics categories.
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.