Informationsmanagement Im Tourismus
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Informationsmanagement Im Tourismus
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Author : Axel Schulz
language : de
Publisher: Oldenbourg Verlag
Release Date : 2011-11-22
Informationsmanagement Im Tourismus written by Axel Schulz and has been published by Oldenbourg Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
Ziel des Lehrbuches ist es, einen umfassenden Einblick in das gesamte Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus zu geben. Das Lehrbuch umfasst die Inhalte der Vorlesungen mit Übungen an Hochschulen aller Ebenen. Das Lehrbuch richtet sich an Studierende des Bachelor- und Masterstudiums der Studienrichtung Tourismus sowie an Führungskräfte und Mitarbeiter/innen von Unternehmen der Reise- und Tourismuswirtschaft. Fächer des IT-basierten Informationsmanagements werden an Hochschulen bereits im Grundstudium gelehrt und im Haupt- und Masterstudium vertieft.
Digitaler Tourismus
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Author : Uwe Weithöner
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-05-23
Digitaler Tourismus written by Uwe Weithöner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-23 with Business & Economics categories.
Das Buch vermittelt die Tourismus- und Reisewirtschaft als eine globale Branche der angewandten Wirtschaftsinformatik. Sie erfordert multimediale Informations- und Kommunikationssysteme, Management-, Vertriebs- und Verarbeitungssysteme im Rahmen IT-basierter Prozesse. Fachleute der Angewandten Informatik sollen die Strukturen und Anforderungen verstehen, um innovative Systeme entwickeln und bereitstellen zu können. Fachleute des Tourismus- und Reisemanagements sollen innovative informationstechnologische Entwicklungen beurteilen sowie IT-Investitionen entscheiden können, um sie erfolgreich und resilient einzusetzen. Neben der umfassenden Aktualisierung erhalten die Mobilitätswende, der Online-Handel, die Vernetzung in Sozialen Medien, Big Data, Künstliche Intelligenz, Mixed Reality u.a.m in dieser dritten Auflage einen erweiterten Fokus. Das Buch unterstützt die Lehre und Forschung sowie die Unternehmenspraxis.
Etourismus Prozesse Und Systeme
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Author : Axel Schulz
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-12-12
Etourismus Prozesse Und Systeme written by Axel Schulz and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Business & Economics categories.
Das Lehrbuch gibt umfassend Einblick in das Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus. Aktuelle Trends im E-Tourismus sowie wesentliche Systeme der Reisemittler (besonders globale Distributionssysteme) und Leistungsanbieter (Flug, Hotel etc.) werden behandelt. Ein weitreichender Überblick zum Yield-, Vertriebskanal- und Kundenbeziehungsmanagement stellt wesentliche Prozesse ausführlich dar.
Handbook Of E Tourism
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Author : Zheng Xiang
language : en
Publisher: Springer Nature
Release Date : 2022-09-01
Handbook Of E Tourism written by Zheng Xiang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Strategic Marketing Approaches Within Airline Management How The Passenger Market Causes The Business Concepts Of Full Service Network Carriers Low Cost Carriers Regional Carriers And Leisure Carriers To Overlap
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Author : Susanne Bölke
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-06
Strategic Marketing Approaches Within Airline Management How The Passenger Market Causes The Business Concepts Of Full Service Network Carriers Low Cost Carriers Regional Carriers And Leisure Carriers To Overlap written by Susanne Bölke and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06 with Business & Economics categories.
On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Iscontour 2018 Tourism Research Perspectives
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Author : Barbara Neuhofer
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-04-26
Iscontour 2018 Tourism Research Perspectives written by Barbara Neuhofer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-26 with Business & Economics categories.
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, takes place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Dr. Barbara Neuhofer (Salzburg University of Applied Sciences). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management.
Digital Guest Experience
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Author : Björn Radde
language : en
Publisher: tredition
Release Date : 2017-04-06
Digital Guest Experience written by Björn Radde and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-06 with Technology & Engineering categories.
The experience of staying at a hotel will continue to radically change in the coming years. The guest is welcomed by robots and bypasses the traditional check-in with their smartphone. Augmented reality and beacons accompany him through the hotel, any missing utensils in room will be produced with a 3D printer. Nanotechnologies and biometric methods will be introduced into the hotel industry, as well as chatbots and holograms. Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry. Björn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel's engagement, as well as its impact on guest satisfaction and revenue.
Management Im Tourismus
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Author : Jože Jesenko
language : de
Publisher: Peter Lang Pub Incorporated
Release Date : 2005
Management Im Tourismus written by Jože Jesenko and has been published by Peter Lang Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Travel categories.
Digitaler Tourismus
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Author : Uwe Weithöner
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-09-01
Digitaler Tourismus written by Uwe Weithöner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
Das Buch vermittelt die Tourismus- und Reisewirtschaft als eine globale Branche der angewandten Wirtschaftsinformatik. Sie erfordert multimediale Informations- und Kommunikationssysteme, Management-, Vertriebs- und Verarbeitungssysteme im Rahmen IT-basierter Prozesse. Fachleute der Angewandten Informatik sollen die Strukturen und Anforderungen verstehen, um innovative Systeme entwickeln und bereitstellen zu können. Fachleute des Tourismus- und Reisemanagements sollen innovative informationstechnologische Entwicklungen beurteilen sowie IT-Investitionen entscheiden können, um sie erfolgreich und resilient einzusetzen. Neben der umfassenden Aktualisierung erhalten die Mobilitätswende, der Online-Handel, die Vernetzung in Sozialen Medien, Big Data, Künstliche Intelligenz, Mixed Reality u.a.m in dieser dritten Auflage einen erweiterten Fokus. Das Buch unterstützt die Lehre und Forschung sowie die Unternehmenspraxis.
Kreuzfahrten Und Schiffsverkehr Im Tourismus
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Author : Axel Schulz
language : de
Publisher: Oldenbourg Verlag
Release Date : 2010-07-01
Kreuzfahrten Und Schiffsverkehr Im Tourismus written by Axel Schulz and has been published by Oldenbourg Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-01 with Business & Economics categories.
Immer mehr Touristen zieht es auf hohe See. Doch was steckt hinter dem Mythos Kreuzfahrten und welche Rolle spielt der Schiffsverkehr im Tourismus? Zwei Experten geben Antworten: Sie zeichnen die Entwicklungslinien der Passagierschifffahrt aus historischer und gegenwärtiger Sicht gekonnt nach. Das Management von Kreuzfahrtunternehmen stellen sie ausführlich vor, zeigen mögliche Strategien und Geschäftsmodelle auf und beleuchten dabei auch die Marktsegmente sowie das Marketing. In den Bereichen Hochseekreuzfahrt, Flusskreuzfahrt, Schiff-Charter, Frachtschiffreisen u. w. werden die notwendigen Produktionsfaktoren und Dienstleistungen im Detail erläutert. Ausgewählte Kreuzfahrtschiffe sowie deren Fahrtgebiete und Destinationen stellen die Autoren umfassend dar. Zahlreiche Abbildungen und informative Fallbeispiele lassen den Leser tief in die Materie eintauchen, zusätzlich helfen am Ende eines jeden Kapitels Fragen dabei, den Sachverhalt weiter zu vertiefen. Dieses Sach- und Fachbuch bietet dem interessierten Leser einen umfassenden Überblick sowie detaillierte Hintergrundinformationen.