Informative Advertising In A Monopoly With Network Externalities
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Informative Advertising In A Monopoly With Network Externalities
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Author : Azamat Valei
language : en
Publisher:
Release Date : 2017
Informative Advertising In A Monopoly With Network Externalities written by Azamat Valei and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Informative Advertising In A Monopoly With Network Externalities
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Author : Jan Hanousek
language : en
Publisher:
Release Date : 2017
Informative Advertising In A Monopoly With Network Externalities written by Jan Hanousek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Corporations categories.
Advertising And The Marketplace
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Author : Pepall, Lynne
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-07-31
Advertising And The Marketplace written by Pepall, Lynne and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with Business & Economics categories.
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
On The Competitive Effect Of Informative Advertising
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Author : Kurt R. Brekke
language : en
Publisher:
Release Date : 2009
On The Competitive Effect Of Informative Advertising written by Kurt R. Brekke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Consumption Externalities Coordination And Advertising
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Author : Ivan Pastine
language : en
Publisher:
Release Date : 2004
Consumption Externalities Coordination And Advertising written by Ivan Pastine and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The aim of this article is to demonstrate that advertising can have an important function in markets with consumption externalities apart from its persuasive and informative roles. We show that advertising may function as a device to coordinate consumer expectations of the purchasing decisions of other consumers in markets with consumption externalities. The implications of advertising as a coordinating device are examined in the pricing and advertising decisions of firms interacting strategically. Although, at times, the one-period advertising expense can exceed the one-period monopoly profit, in equilibrium, consumers will pay a premium for the more heavily advertised brand.
Industrial Organization
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Author : Lynne Pepall
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-28
Industrial Organization written by Lynne Pepall and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Business & Economics categories.
Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.
Handbook Of Media Economics
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Author : Simon P. Anderson
language : en
Publisher: Elsevier
Release Date : 2015-11-17
Handbook Of Media Economics written by Simon P. Anderson and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Handbook Of Media Economics Vol 1a
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Author : Simon P. Anderson
language : en
Publisher: Elsevier
Release Date : 2016-01-29
Handbook Of Media Economics Vol 1a written by Simon P. Anderson and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Recent Developments In Antitrust
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Author : Jay Pil Choi
language : en
Publisher: MIT Press
Release Date : 2007
Recent Developments In Antitrust written by Jay Pil Choi and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Antitrust law categories.
In this volume, specialists from the United States and the European Union examine conceptual and empirical issues involved in antitrust policy in light of recent developments in the field.
Differential Games In Industrial Economics
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Author : Luca Lambertini
language : en
Publisher:
Release Date : 2018-04-26
Differential Games In Industrial Economics written by Luca Lambertini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-26 with Business & Economics categories.
A comprehensive and self-contained exposition of the applications of optimal control and differential game theory to industrial organisation and trade.