Informedness And Customer Centric Revenue Management
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Informedness And Customer Centric Revenue Management
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Author : Ting Li
language : en
Publisher:
Release Date : 2009
Informedness And Customer Centric Revenue Management written by Ting Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Consumers' preferences categories.
The recent pervasive adoption of modern IT in the marketplace has profoundly changed information availability to customers and firms. This improved information endowment results in changes in consumer behavior and corporate strategy. This dissertation proposes new theoretical perspectives - firm informedness, customer informedness, and informedness through learning - to re-conceptualize the decision making process of customer-centric revenue management. It consists of three studies. First, using multiple cases in which firms adopt smart cards and mobile technologies in America, Europe, and Asia, we examine the value creation process of the firm using the explanation of firm informedness and investigate how it advances revenue management. Second, we test the theory of consumer informedness and examine heterogeneity in consumer preferences using stated choice experiments. We find the evidence for trading down and trading out behavior and show that the use of mobile ticketing technologies can help firms to build a hyper-differentiated transport market. Finally, using a computational simulation, we explore the opportunity for devising service offerings to capture profitable consumer responses, considering demand-driven revenue and capacity-management. Overall, this research introduces methods, models, and guidelines for organizations to strategize the informational challenge, make informed decisions, and create transformational values to win in today's competitive network environment.
Customer Centric Revenue Management
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Author : Shanin Schuessler
language : en
Publisher: GRIN Verlag
Release Date : 2011-05
Customer Centric Revenue Management written by Shanin Schuessler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with categories.
Research Paper (postgraduate) from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.
Collaborative Networks For A Sustainable World
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Author : Luis M. Camarinha-Matos
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-21
Collaborative Networks For A Sustainable World written by Luis M. Camarinha-Matos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-21 with Business & Economics categories.
Collaborative Networks for a Sustainable World Aiming to reach a sustainable world calls for a wider collaboration among multiple stakeholders from different origins, as the changes needed for sustainability exceed the capacity and capability of any individual actor. In recent years there has been a growing awareness both in the political sphere and in civil society including the bu- ness sectors, on the importance of sustainability. Therefore, this is an important and timely research issue, not only in terms of systems design but also as an effort to b- row and integrate contributions from different disciplines when designing and/or g- erning those systems. The discipline of collaborative networks especially, which has already emerged in many application sectors, shall play a key role in the implemen- tion of effective sustainability strategies. PRO-VE 2010 focused on sharing knowledge and experiences as well as identi- ing directions for further research and development in this area. The conference - dressed models, infrastructures, support tools, and governance principles developed for collaborative networks, as important resources to support multi-stakeholder s- tainable developments. Furthermore, the challenges of this theme open new research directions for CNs. PRO-VE 2010 held in St.
Development Of Distributed Systems From Design To Application And Maintenance
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Author : Bessis, Nik
language : en
Publisher: IGI Global
Release Date : 2012-12-31
Development Of Distributed Systems From Design To Application And Maintenance written by Bessis, Nik and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Computers categories.
"This book is a collection of research on the strategies used in the design and development of distributed systems applications"--Provided by publisher.
System Markets Indirect Network Effects In Action Or Inaction
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Author : Jeroen L.G. Binken
language : en
Publisher: Jeroen L.G. Binken
Release Date : 2010-10-01
System Markets Indirect Network Effects In Action Or Inaction written by Jeroen L.G. Binken and has been published by Jeroen L.G. Binken this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business & Economics categories.
Handbook On Customer Centricity
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Author : Robert W. Palmatier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook On Customer Centricity written by Robert W. Palmatier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Authentic Customer Centricity
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Author : Alkhatani Saad Zafer
language : en
Publisher: IAP
Release Date : 2015-06-01
Authentic Customer Centricity written by Alkhatani Saad Zafer and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-01 with Business & Economics categories.
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
Using Information To Develop A Culture Of Customer Centricity
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Author : David Loshin
language : en
Publisher: Elsevier
Release Date : 2013-11-22
Using Information To Develop A Culture Of Customer Centricity written by David Loshin and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-22 with Computers categories.
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Marketing Channel Management
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Author : Pingali Venugopal
language : en
Publisher:
Release Date : 2001
Marketing Channel Management written by Pingali Venugopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
Customer Centricity
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Author : Gareth Evans
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-11-10
Customer Centricity written by Gareth Evans and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with categories.
Customer Centricity enables product and services to be built around the needs and wants of the customer. It is critical for delivering the enhanced customer experience needed to develop customer relationships. This book provides a Customer Centricity framework and scorecard for you to evaluate how customer centric your business is, and a guide for building a customer centric organisation.