Innovation And The Pharmaceutical Industry


Innovation And The Pharmaceutical Industry
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Innovation And Marketing In The Pharmaceutical Industry


Innovation And Marketing In The Pharmaceutical Industry
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Author : Min Ding
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-31

Innovation And Marketing In The Pharmaceutical Industry written by Min Ding and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Medical categories.


The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.



Innovation And The Pharmaceutical Industry


Innovation And The Pharmaceutical Industry
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Author : H. Tristram Engelhardt
language : en
Publisher: M & M Scrivener Press
Release Date : 2014-05-14

Innovation And The Pharmaceutical Industry written by H. Tristram Engelhardt and has been published by M & M Scrivener Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with Business & Economics categories.


Innovation and the Pharmaceutical Industry: Critical Reflections on the Virtues of Profit examines the central role of profit in the development of pharmaceuticals, medical devices, and health care generally. Recent efforts to understand this role have often underestimated and even dismissed its importance, arguing for its replacement by other means and mechanisms. However, as the essays in this volume attest, it would be impossible to account adequately for the range of pharmaceuticals and medical devices that have become part of everyday medicine without recognizing that the depth and scope of innovations are tied not simply to altruism, a concern for the common good, or the pursuit of knowledge for its own sake, but crucially to the pursuit of private good and of individual profit. Balancing a concern for theory and practice, the analyses and evaluations provided in these essays touch directly on many of the most heated and important debates in pharmaceutical ethics, such as profit margins, corporate social responsibility, drug advertising, litigation, patents, and parallel trade. Reflecting critically on the problems and prospects of medical innovation, they invite a rethinking of the foundations of the bioethics and business ethics of the pharmaceutical and medical device industries by focusing on the long-term impact of policy decisions for human health and well-being.



Leading Pharmaceutical Innovation


Leading Pharmaceutical Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-05

Leading Pharmaceutical Innovation written by Oliver Gassmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Business & Economics categories.


Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.



Changing Innovation In The Pharmaceutical Industry


Changing Innovation In The Pharmaceutical Industry
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Author : Andre Jungmittag
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17

Changing Innovation In The Pharmaceutical Industry written by Andre Jungmittag and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Science categories.


The internationalization of research and technology is one key component of the globalization of trade and business, with potentially major impacts on patterns of economic development and public policies worldwide. Although certain aspects of this internationalization trend are well documented, and some effects can be quantified, the overall processes are extremely complex and the outcomes are highly uncertain. The existence of the phenomenon is generally accepted, but its importance and the trends are currently the topic of a lively debate. This study on "New Ways in Drug Development in Pharmaceuticals" is part of a three year project which aims at investigating how new concepts of industrial knowledge creation are implemented in the different environ ments of the innovation systems of the United States and Germany. The main focus of the overall project is a series of case studies of innovation practice in different national and sectoral contexts. The following sectors and technological fields are investigated: pharmaceuticals and new ways in drug development by the Fraunhofer Institute for Systems and Innovation Research (ISI), advanced materials by the University Hohenheim, Insti tute of International Management and Innovation (Alexander Gerybadze), financial services and home banking by the Massachusetts Institute of Tech nology (MIT), Center for Industrial Performance (Richard Lester) and the Sloan School of Management (Edward Roberts). Financially the project was supported by the German-American Academic Council, the German Federal Minstry of Education, Science Research and Technology and the Fraunhofer Society.



Innovation In The Pharmaceutical Industry


Innovation In The Pharmaceutical Industry
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Author : David Schwartzman
language : en
Publisher:
Release Date : 1976

Innovation In The Pharmaceutical Industry written by David Schwartzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Drugs categories.




Innovation In The Pharmaceutical Industry


Innovation In The Pharmaceutical Industry
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Author : Takuji Hara
language : en
Publisher: Edward Elgar Publishing
Release Date : 2003-01-01

Innovation In The Pharmaceutical Industry written by Takuji Hara and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Medical categories.


"Addressing a number of practical implications for the promotion of the pharmaceutical industry, this book will be of enormous interest to students, researchers and academics specializing in science and technology studies, and the management of technology and innovation. Practitioners, managers, and policy planners within the pharmaceutical industry will also deem this book invaluable."--BOOK JACKET.



Value Creation In The Pharmaceutical Industry


Value Creation In The Pharmaceutical Industry
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Author : Alexander Schuhmacher
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-12

Value Creation In The Pharmaceutical Industry written by Alexander Schuhmacher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-12 with Science categories.


This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.



Science And Innovation


Science And Innovation
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Author : Alfonso Gambardella
language : en
Publisher: Cambridge University Press
Release Date : 1995-03-09

Science And Innovation written by Alfonso Gambardella and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-09 with Business & Economics categories.


This book examines an increasingly important phenomenon for competitiveness and innovation in industry: namely, the growing use of scientific principles in industrial research. Industrial innovation still arises from systematic trial-and-error experiments with many designs and objects, but these experiments are now being guided by a more rational understanding of phenomena. This has important implications for market structure, firm strategies, and competition. Science and innovation focuses on the pharmaceutical industry. It discusses the changes that the notable advances in the life sciences in the 1980s have brought to the strategies of drug companies, the organization of their internal research, their relationships with scientific institutions, the division of labor between large pharmaceutical firms and small research-intensive suppliers, the productivity of drug discovery, and the productivity of R&D.



Innovation In The Biopharmaceutical Industry


Innovation In The Biopharmaceutical Industry
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Author :
language : en
Publisher:
Release Date :

Innovation In The Biopharmaceutical Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.




Pharmaceutical Innovation


Pharmaceutical Innovation
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Author : Ralph Landau
language : en
Publisher: Chemical Heritage Foundation
Release Date : 1999

Pharmaceutical Innovation written by Ralph Landau and has been published by Chemical Heritage Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.


Documents how science has provided an astonishing array of medicines for coping with human ailments. This volume addresses industry leaders, economic influences, and the development of individual products. It is suitable for policy makers, economists, corporate executives, research managers, and historians of science, technology, and medicine.