Innovation Diffusion Theory
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Diffusion Of Innovations 5th Edition
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Author : Everett M. Rogers
language : en
Publisher: Simon and Schuster
Release Date : 2003-08-16
Diffusion Of Innovations 5th Edition written by Everett M. Rogers and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-16 with Business & Economics categories.
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Information Seeking Behavior And Technology Adoption Theories And Trends
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Author : Al-Suqri, Mohammed Nasser
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Information Seeking Behavior And Technology Adoption Theories And Trends written by Al-Suqri, Mohammed Nasser and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Technology & Engineering categories.
With the increasingly complex and ubiquitous data available through modern technology, digital information is being utilized daily by academics and professionals of all disciplines and career paths. Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.
Diffusion Of Innovations 4th Edition
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Author : Everett M. Rogers
language : en
Publisher: Simon and Schuster
Release Date : 2010-07-06
Diffusion Of Innovations 4th Edition written by Everett M. Rogers and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Business & Economics categories.
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Network Models Of The Diffusion Of Innovations
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Author : Thomas W. Valente
language : en
Publisher:
Release Date : 1995
Network Models Of The Diffusion Of Innovations written by Thomas W. Valente and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Language Arts & Disciplines categories.
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.
The Chocolate Model Of Change
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Author : Diane Dormant
language : en
Publisher: Lulu.com
Release Date : 2011-07-03
The Chocolate Model Of Change written by Diane Dormant and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-03 with Business & Economics categories.
A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Innovation Diffusion Theory
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Author : Kai Lehmann
language : en
Publisher: GRIN Verlag
Release Date : 2007-12-03
Innovation Diffusion Theory written by Kai Lehmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-03 with Business & Economics categories.
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Operations Research, grade: 1,3, Humboldt-University of Berlin (Wirtschaftswissenschaftliche Fakultät / Entrepreneurship & Innovationsmanagement), language: English, abstract: One of the most important things in the development of a new product or innovation is to find out the quantitative demand in the future market or focussed social system. How many people will adopt my innovation and how fast is this process? An answer to this question allows to calculate the costs of the innovation forecast and to optimize its specific characteristics. Not at least the knowledge about the innovation diffusion process leads to a better marketing strategy and more sales. Therefore this assignment tries to take a closer look into the basics of the innovation diffusion theory based on research results by E. M. Rogers (II). The main elements will be specified and its affects on the speed of innovation diffusion will be extracted. Furthermore this work includes a critical description of the mathematical model of innovation diffusion processes developed by F. M. Bass in 1969 (III). Special focus in this part will be the interpretation of the coefficients p an q. At least there is a short summary about the effectiveness of innovation diffusion theory according to Rogers and Bass in face of reality (IV).
Diffusion Of Innovations
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Author : Everett M. Rogers
language : en
Publisher:
Release Date : 2012
Diffusion Of Innovations written by Everett M. Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.
The Diffusion Of Innovations
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Author : Arun Vishwanath
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2011
The Diffusion Of Innovations written by Arun Vishwanath and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication categories.
"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Diffusion Of Innovations 3rd E Rev
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Author : Everett M. Rogers
language : en
Publisher: New York : Free Press ; London : Collier Macmillan
Release Date : 1983
Diffusion Of Innovations 3rd E Rev written by Everett M. Rogers and has been published by New York : Free Press ; London : Collier Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Social Science categories.
Innovation in organisations Change agents.
Diffusion And Adoption Of Information Technology
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Author : Karlheinz Kautz
language : en
Publisher: Springer
Release Date : 2013-06-05
Diffusion And Adoption Of Information Technology written by Karlheinz Kautz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Computers categories.
It. is well known that t.he introduction of a new technology in one organization not always produces the intended benefits (Levine, 1994). In many cases, either the receivers do not reach the intended level of use or simply the technology is rejected because it does not match with the expectations (true or false) and the accepted psychological effort to use it. The case of formal methods is a paradigmatic example of continual failures. The published cases with problems or failures only constitute the visible part of a large iceberg of adoption cases. It. is difficult to get companies to openly express the problems they had; however, from the experience of the author, failure cases are very common and they include any type of company. Many reasons to explain the failures (and in some cases the successes) could be postulated; however, the experiences are not structured enough and it is difficult to extract from them useful guidelines for avoiding future problems. Generally speaking, there is a trend to find the root of the problems in the technol ogy itself and in its adequacy with the preexistent technological context. Technocratic technology transfer models describe the problems in terms of these aspects. Although it is true that those factors limit the probability of success, there is another source of explanations linked to the individuals and working teams and how they perceive the technology.