Innovation Growth A Case Study Of Pfizer
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Innovation Growth A Case Study Of Pfizer
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Author : Miriam Mennen
language : en
Publisher: GRIN Verlag
Release Date : 2010-03
Innovation Growth A Case Study Of Pfizer written by Miriam Mennen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03 with categories.
Essay from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 69% - B, University of Sunderland (Faculty of Business and Law), course: Innovation & Growth, language: English, abstract: Pfizer Inc. is taken as case study for an innovative company in the pharmaceutical sector. Firstly, the author will look at its mission statement in relation to its key stakeholders. Secondly, the company's overall strategy will be outlined regarding its positioning on the market as well the linkage to key theories which will be discussed and applied. The third part focuses on Pfizer's operational issues. Finally a comparison of the strategic performance and application of theories between Microsoft and Pfizer, both, two highly innovative companies, will be made. Pfizer, as the main case study, was chosen, because it can be defined as a highly innovative company, ranking globally the second by R&D expenditure on the DTI R&D scoreboard (see Appendix 1). However, according to the 'Business Week' the company ranks only on place 55 in the world's most innovative companies, with a margin growth of 1.8% and stock returns of 9.9% between 1995 till 2005. (Business Week, 2006) This provides the evidence that Pfizer is an innovative company.
Leading Pharmaceutical Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-05
Leading Pharmaceutical Innovation written by Oliver Gassmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Business & Economics categories.
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.
Pfizer And The Challenges Of The Global Pharmaceutical Industry
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Author : Axel Jörn
language : en
Publisher: Anchor Academic Publishing
Release Date : 2016-02-05
Pfizer And The Challenges Of The Global Pharmaceutical Industry written by Axel Jörn and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Business & Economics categories.
This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
Leading Pharmaceutical Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer
Release Date : 2018-05-10
Leading Pharmaceutical Innovation written by Oliver Gassmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Business & Economics categories.
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Innovation
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Author : John Kao
language : en
Publisher: HarperBusiness
Release Date : 1997-06-11
Innovation written by John Kao and has been published by HarperBusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-11 with Business & Economics categories.
Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1. Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation. In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.
Valuepack
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Author : Rik Riezebos
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2006-08-01
Valuepack written by Rik Riezebos and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-01 with categories.
Innovation Management and New Product Development, 3/e The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. Brand Management: A Theoretical and Practical Approach, 1/e Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. The book takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
Innovation
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Author : Rosabeth Moss Kanter
language : en
Publisher:
Release Date : 2000-03
Innovation written by Rosabeth Moss Kanter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03 with categories.
Brings together the best practices of today's industry leaders & business's most visionary thinkers. Full of conceptual insight, how-to tools & techniques, real examples, & proven strategies for creating, managing, & sustaining processes that result in long-lasting new product successes. Learn: why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; how fostering a competitive internal environment results in a healthy, creative tension & hungry, entrepreneurial employees; & much more.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Pearson Education
Release Date : 2008
Innovation Management And New Product Development written by Paul Trott and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Innovations In Office Design
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Author : Diane Stegmeier
language : en
Publisher: John Wiley & Sons
Release Date : 2008-02-25
Innovations In Office Design written by Diane Stegmeier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-25 with Architecture categories.
"Diane Stegmeier's landmark findings on workplace behavior in the corporate setting will prove vital in determining workplace strategy over the next ten years." —Prentice Knight, CEO of CoreNet Global "The author takes a truly comprehensive approach to understanding the business barriers to the successful implementation of physical space design. The Critical Influence methodology identifies areas of resistance to change and addresses them, enabling the architectural and design firm to do what they do best—create the appropriate workplace solution." —from the Foreword by Greg Bendis "One of the most difficult aspects of facility management is the inability to link environmental improvements with measurable productivity results. Stegmeier’s observations in this area are based on hard facts and real research, not just abstract theories. Her work is an essential tool for any professional looking to justify facility improvements that can actually support and advance the mission of the organization." —Heidi Schwartz, Editor-in-Chief of Today's Facility Manager Magazine This definitive book on innovations in interior office design offers vital lessons on preventing workplace strategy failure for architects, interior designers, facility managers, and business leaders. It fully explains the author's research on the fifteen Critical Influences on behavior in the workplace, and introduces a practical approach to integrate an organization’s cultural, operational, and environmental elements fostering the desired behaviors to support the company’s business goals when designing an office. The book includes case studies of good design in contemporary interior offices illustrating collaborative workplaces that work.
Case Studies In Innovative Clinical Trials
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Author : Kristine Broglio
language : en
Publisher: CRC Press
Release Date : 2023-11-27
Case Studies In Innovative Clinical Trials written by Kristine Broglio and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-27 with Medical categories.
Drug development is a strictly regulated area. As such, marketing approval of a new drug depends heavily, if not exclusively, on evidence generated from clinical trials. Drug development has seen tremendous innovation in science and technology that has revolutionized the treatment of some diseases. And yet, the statistical design and practical conduct of the clinical trials used to test new therapeutics for safety and efficacy have changed very little over the decades. Our approach to clinical trials is steeped in convention and tradition. The large, fixed, randomized controlled trial methods that have been the gold standard are well understood and expected by many trial stakeholders. However, this approach is not well suited to all aspects of modern drug development and the current competitive landscape. We now see new therapies that target a small fraction of the patient population, rare diseases with high unmet medical needs, and pediatric populations that must wait for years for new drug approvals from the time that therapies are approved in adults. Large randomized clinical trials are at best inefficient and at worst completely infeasible in many modern clinical settings. Advances in technology and data infrastructure call for innovations in clinical trial design. Despite advances in statistical methods, the availability of information, and computing power, the actual experience with innovative design in clinical trials across industry and academia is limited. This book will be an important showcase of the potential for these innovative designs in modern drug development and will be an important resource to guide those who wish to undertake them for themselves. This book is ideal for professionals in the pharmaceutical industry and regulatory agencies, but it will also be useful to academic researchers, faculty members, and graduate students in statistics, biostatistics, public health, and epidemiology due to its focus on innovation. Key Features: Is written by pharmaceutical industry experts, academic researchers, and regulatory reviewers; this is the first book providing a comprehensive set of case studies related to statistical methodology, implementation, regulatory considerations, and communication of complex innovative trial design. Has a broad appeal to a multitude of readers across academia, industry, and regulatory agencies. Each contribution is a practical case study that can speak to the benefits of an innovative approach but also balance that with the real-life challenges encountered. A complete understanding of what is actually being done in modern clinical trials will broaden the reader’s capabilities and provide examples to first mimic and then customize and expand upon when exploring these ideas on their own.