Innovation Management And New Product Development
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Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Pearson Education
Release Date : 2005
Innovation Management And New Product Development written by Paul Trott and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher:
Release Date : 2021
Innovation Management And New Product Development written by Paul Trott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Industrial management categories.
Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Management Of Innovation And Product Development
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Author : Marco Cantamessa
language : en
Publisher: Springer Nature
Release Date : 2023-04-04
Management Of Innovation And Product Development written by Marco Cantamessa and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-04 with Technology & Engineering categories.
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.
Handbook Of New Product Development Management
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Author : Christoph Loch
language : en
Publisher: Routledge
Release Date : 2007-11-02
Handbook Of New Product Development Management written by Christoph Loch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-02 with Business & Economics categories.
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.
Product Innovation Management
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Author : Stefano Biazzo
language : en
Publisher: Springer Nature
Release Date : 2021-07-02
Product Innovation Management written by Stefano Biazzo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Business & Economics categories.
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Pearson Education India
Release Date : 2008-09
Innovation Management And New Product Development written by Paul Trott and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with categories.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2002
Innovation Management And New Product Development written by Paul Trott and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research
Innovation And New Product Planning
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Author : Kenneth B. Kahn
language : en
Publisher: Routledge
Release Date : 2020-12-28
Innovation And New Product Planning written by Kenneth B. Kahn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with Business & Economics categories.
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Innovation And Product Management
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Author : Kurt Gaubinger
language : en
Publisher: Springer
Release Date : 2014-09-12
Innovation And Product Management written by Kurt Gaubinger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-12 with Business & Economics categories.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Developing New Products And Services
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Author : Lawrence Sanders
language : en
Publisher: Business Expert Press
Release Date : 2011-10-14
Developing New Products And Services written by Lawrence Sanders and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.