Developing New Products And Services
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Developing New Products And Services
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Author : Lawrence Sanders
language : en
Publisher: Business Expert Press
Release Date : 2011-10-14
Developing New Products And Services written by Lawrence Sanders and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Developing New Products Services Essentials
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Author :
language : en
Publisher: Research & Education Assoc.
Release Date :
Developing New Products Services Essentials written by and has been published by Research & Education Assoc. this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
Developing New Products And Services
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Author : Lawrence G. Sanders
language : en
Publisher:
Release Date : 2012*
Developing New Products And Services written by Lawrence G. Sanders and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012* with categories.
Managing Innovation And Entrepreneurship
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Author : Robert D. Hisrich
language : en
Publisher: SAGE Publications
Release Date : 2013-06-25
Managing Innovation And Entrepreneurship written by Robert D. Hisrich and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Business & Economics categories.
The first book to look at innovation/entrepreneurship from an international perspective, Managing Innovation and Entrepreneurship: A Global Perspective provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.
New Product Development
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Author : Marc Annacchino
language : en
Publisher: Elsevier
Release Date : 2003-10-16
New Product Development written by Marc Annacchino and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-16 with Business & Economics categories.
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!*Contains CD-ROM with over 50 software tools needed to implement programs*Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations*Provides readers with blueprints for organizing and documenting their development programs
Methods For Developing New Food Products
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Author : Fadi Aramouni
language : en
Publisher: DEStech Publications, Inc
Release Date : 2014-08-22
Methods For Developing New Food Products written by Fadi Aramouni and has been published by DEStech Publications, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-22 with Technology & Engineering categories.
Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchCarefully outlined test protocols plus quantified sensory, financial and feasibility analysisRecaps key technical concepts across the entire food science curriculum Developed as a comprehensive guide to how food products are planned, budgeted, manufactured and launched, this original textbook forms a cohesive introduction to all phases of food product development. A unique feature of the book is that it reviews the main concepts of food chemistry, ingredient functionality, additives, processing, quality control, safety, package labeling and more-—virtually the entire food technology curriculum. With this specialized information as context, the book spells out the procedures needed to formulate, cost-justify and test market safe and profitable new products that meet regulatory guidelines and consumer expectations. The technical exposition is highlighted by case studies of novel food items introduced by U.S. companies. Syllabus-ready and furnished with back-of-chapter questions and projects, the volume is highly suited for university courses, including the capstone, as well as in-house and team training short courses in industry.
Developing New Products And Services
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Author : G. Lawrence Sanders
language : en
Publisher:
Release Date : 2011
Developing New Products And Services written by G. Lawrence Sanders and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
The Business Model How To Develop New Products Create Market Value And Make The Competition Irrelevant
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2017-03-19
The Business Model How To Develop New Products Create Market Value And Make The Competition Irrelevant written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-19 with Business & Economics categories.
New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value. This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success. The business model framework outlined in this book applies to a wide range of companies—startups and established enterprises, consumer-packaged-goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, product manufacturers and value-added service providers, nonprofit organizations and profit-driven companies. Practical, actionable, and succinct, The Business Model is the essential reference and how-to guide for everyone seeking to achieve market success: from entrepreneurs to experienced managers, from senior executives to product designers, from those creating new market offerings to those improving on existing ones. This book is for those passionate about building great products that create market value and disrupt industries.
Agile Product Development
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Author : Tathagat Varma
language : en
Publisher: Apress
Release Date : 2015-11-05
Agile Product Development written by Tathagat Varma and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with Computers categories.
Shows you what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively. Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable. In the last fifteen years, advances in agilesoftware development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle. Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a fiel d manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. In today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they arenot sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.
Developing New Food Products For A Changing Marketplace
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Author : Aaron L. Brody
language : en
Publisher: CRC Press
Release Date : 2007-11-05
Developing New Food Products For A Changing Marketplace written by Aaron L. Brody and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-05 with Technology & Engineering categories.
Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.