The Business Model How To Develop New Products Create Market Value And Make The Competition Irrelevant
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The Business Model How To Develop New Products Create Market Value And Make The Competition Irrelevant
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2017-03-19
The Business Model How To Develop New Products Create Market Value And Make The Competition Irrelevant written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-19 with Business & Economics categories.
New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value. This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success. The business model framework outlined in this book applies to a wide range of companies—startups and established enterprises, consumer-packaged-goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, product manufacturers and value-added service providers, nonprofit organizations and profit-driven companies. Practical, actionable, and succinct, The Business Model is the essential reference and how-to guide for everyone seeking to achieve market success: from entrepreneurs to experienced managers, from senior executives to product designers, from those creating new market offerings to those improving on existing ones. This book is for those passionate about building great products that create market value and disrupt industries.
Blue Ocean Strategy Expanded Edition
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2015-01-20
Blue Ocean Strategy Expanded Edition written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-20 with Business & Economics categories.
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Mastering The Case Interview 9th Edition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2018-03-22
Mastering The Case Interview 9th Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with Business & Economics categories.
Mastering the Case Interview offers detailed advice on how to ace the case interview. This book outlines the general principles of managing the case interview, delineates the most common types of cases, and outlines a framework for approaching each type of case. The discussion of the basic principles of case analysis is complemented by an extensive array of interview examples that includes 20 sample case discussions and 200 practice questions.
Strategic Marketing Management Theory And Practice
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2019-01-01
Strategic Marketing Management Theory And Practice written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Strategic Marketing Management The Framework 10th Edition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2019-01-01
Strategic Marketing Management The Framework 10th Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Promoting Sustainable Management Through Technological Innovation
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Author : Lamba Sahdev, Supriya
language : en
Publisher: IGI Global
Release Date : 2023-10-06
Promoting Sustainable Management Through Technological Innovation written by Lamba Sahdev, Supriya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Technology & Engineering categories.
The world is facing unprecedented environmental and social challenges that threaten our ability to achieve a sustainable future for all. Issues like climate change, resource depletion, and social inequality require urgent action, but technology, while a potential solution, also introduces new risks. Promoting Sustainable Management Through Technological Innovation offers a comprehensive solution by exploring the benefits and risks of technology, emphasizing ethical considerations, and providing insights and recommendations for policymakers, business leaders, and researchers to harness technological innovation for sustainability. This book contributes to the ongoing conversation around sustainable development by guiding policymakers in developing effective policies, assisting business leaders in implementing sustainable practices, and providing researchers with a comprehensive overview of current research. It serves as a valuable resource for academic scholars and professionals interested in the intersection of technology and sustainability. Policymakers can shape policies promoting sustainability, business leaders can integrate sustainable practices and innovation, researchers can gain insights for further investigation, and educators can utilize it in sustainability and technology courses. Overall, the book serves as a key reference, guiding readers toward responsible and effective solutions that leverage technology for a more sustainable future.
Full Spectrum Strategic Leadership
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Author : David L. Rainey
language : en
Publisher: IAP
Release Date : 2014-03-01
Full Spectrum Strategic Leadership written by David L. Rainey and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with Business & Economics categories.
Full-Spectrum Strategic Leadership: Being on the Cutting Edge through Innovative Solutions, Integrated Systems, and Enduring Relationships articulates how strategic leaders, senior managers, business professionals, aspiring young business leaders, and management students can make dramatic improvements in their endeavors, enrich their knowledge and capabilities, and learn the essential perspectives of strategic leadership and management. In today’s world, strategic leaders regardless of venue have to be confident in their aspirations, holistic in their perspectives, proactive in their strategies and actions, and lead change ahead of the prevailing driving forces. Full-spectrum strategic leadership (FSL) is about being on the cutting edge and leading from the front and ahead of changes in the business environment. It involves creating unique solutions, developing effective and efficient systems, and building enduring relationships with people. Astute strategic leader embrace opportunities, overcome challenges, and eliminate threats before others are even aware of the underpinnings of change. They are capable, confident, and courageous when developing and deploying strategic innovations. Strategic innovations are essential in creating sustainable success and extraordinary outcomes. The book examines cutting-edge leadership and management constructs and practices. It describes how to create value across space and time and how to sustain success in a more turbulent and global business world. It explores how to lead change through insights, imagination, and innovativeness. It describes what a solution is and how to design, develop, validate, and deploy solutions that are on the cutting edge. It details how to establish integrated value systems that are inclusive and how to build enduring relationships. The book describes theories, constructs, models, insights, and practices based on multifaceted perspectives and holistic management. Given the current level of obsolesces in theories and practices in today’s business world, FSL presents cutting-edge leadership and management constructs for becoming more sophisticated and successful in a turbulent business world. Given the prevailing business realities, strategic leaders are creating, innovating, developing, improving, growing, and sustaining success or they are falling hopelessly behind. FSL is the never-ending desire to accomplish more and provide more beneficial outcomes for people. It is based on the recognition that good is never good enough, that the needs, wants, and expectations of tomorrow are expected to be more challenging than those of today, and that strategic leaders have to provide solutions to the myriad of problems, concerns and issues. It is also based on the multifaceted perspective that such challenges are really opportunities for excelling and creating value for everyone. Truly great strategic leaders provide solutions and systems that maximize the positives and minimize the negatives. They embrace corporate social responsibility, sustainability, and sustainable success. Truly great leaders make the world a better place.
Modelling Value
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Author : Herbert Jodlbauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-05
Modelling Value written by Herbert Jodlbauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-05 with Business & Economics categories.
The publication contains a selection of the best double-blind reviewed papers presented, discussed and revised by participants of the 1st International Conference on Value Chain Management in Austria, Steyr, May 2011. The Value Chain Management (VCM) Conference presents scientific insights relevant to management as well as their translation into the practice of management. The conference focus is on the demand chain i.e. sales, production, purchasing, logistics, performance measurement and customer value management. The authors present analytical and conceptual articles as well as empirical studies showing multidisciplinary and intercultural approaches towards solving relevant open problems.
Strategic Management Theory And Application
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Author : Dr. Aasim Mir
language : en
Publisher: Crown Publishing
Release Date : 2025-02-21
Strategic Management Theory And Application written by Dr. Aasim Mir and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21 with Business & Economics categories.
Strategic management represents the confluence of art and science, serving as a vital tool for translating theoretical concepts into actionable practices that shape organizational success. This book offers a comprehensive guide to understanding and mastering the nuances of strategy in today’s ever-evolving global business environment. As the pace of technological innovation, globalization, and socio-economic changes accelerates, the need for robust, adaptable, and forward-thinking strategies has never been more critical. By exploring foundational concepts, cutting-edge trends, and practical frameworks, this book seeks to empower readers to navigate complexities and leverage opportunities effectively. Strategic management is not merely about creating plans or setting objectives—it is a disciplined approach that combines analysis, foresight, execution, and continuous adaptation. This book is meticulously organized into eight parts, each addressing distinct facets of strategic management. It provides a seamless progression from foundational principles to advanced applications, enriched with theoretical insights, practical frameworks, and real-world case studies. This structure ensures that readers, whether they are students, professionals, or entrepreneurs, can derive meaningful insights and apply them effectively in diverse contexts. The journey begins with an exploration of the core principles of strategic management, laying a solid foundation for understanding its purpose, evolution, and significance. By differentiating between strategic thinking and strategic planning, the book underscores the importance of cultivating a mindset that is both analytical and visionary. Special attention is given to integrating corporate social responsibility (CSR) and ethical considerations into strategic practices, reflecting the growing demand for businesses to align their objectives with societal and environmental values. The subsequent focus on external and internal environment analyses introduces indispensable tools like PESTEL analysis, Porter’s Five Forces, and the VRIO framework, equipping readers to identify opportunities, mitigate risks, and harness organizational strengths effectively. The holistic approach emphasized throughout the book is exemplified in the chapters on strategy formulation and implementation. Business-level and corporate-level strategies are examined in depth, with frameworks like Porter’s Generic Strategies, the BCG Matrix, and Blue Ocean Strategy providing practical tools for achieving competitive advantage. The inclusion of global strategies highlights the need for businesses to navigate the challenges and opportunities of a digitally interconnected world. Chapters on innovation and technology strategy delve into managing technological disruptions, fostering open innovation, and leveraging cutting-edge technologies such as AI, Big Data, and IoT. These insights prepare readers to position their organizations for long-term success in an era of rapid digital transformation. Leadership and execution, critical elements of strategic success, are addressed through discussions on organizational structure, change management, and strategic control. The book examines the pivotal role of leaders in driving strategic outcomes, emphasizing the need for adaptability and resilience in complex and dynamic environments. Models for managing organizational change and resistance provide actionable insights for practitioners tasked with guiding businesses through transitions. Strategic control mechanisms and performance evaluation frameworks, such as the Balanced Scorecard, offer readers the tools to measure success, refine strategies, and ensure alignment with organizational goals. One of the book’s standout features is its focus on emerging trends and contemporary challenges in strategic management. Chapters on agile strategies, digital transformation, and corporate social responsibility underscore the necessity of balancing profitability with ethical considerations and sustainable practices. These themes resonate strongly in today’s business world, where organizations must navigate shifting societal expectations and environmental imperatives. The book’s emphasis on industry-specific strategies and entrepreneurial frameworks offers tailored guidance for professionals navigating unique challenges in sectors ranging from technology to healthcare. The concluding sections of the book look to the horizon, addressing the future of strategic management in the context of globalization, technological disruption, and purpose-driven strategies. By encouraging readers to think beyond traditional paradigms, these chapters inspire creativity, strategic foresight, and innovation. Topics such as sustainability, ethical leadership, and digital transformation reflect the emerging priorities of organizations seeking to thrive in an increasingly complex and interconnected world. The book positions strategic management as a tool not just for navigating uncertainty but for shaping the future of industries and societies. Designed for a diverse audience, this book gratifies to students, business leaders, entrepreneurs, and academics, providing modular content that adapts to varying levels of expertise and interests. By balancing foundational concepts with advanced strategies, it serves as both an academic reference and a practical handbook. Its creation is the culmination of collaboration among leading scholars, industry practitioners, and thought leaders, whose collective expertise ensures its relevance and applicability across different sectors and contexts. This book aspires to inspire the next generation of strategic thinkers and leaders. It encourages readers to embrace strategic management not just as a discipline but as a way of thinking that integrates creativity, adaptability, and analytical rigor. By equipping readers with the knowledge and tools to navigate uncertainties, drive innovation, and foster sustainable growth, it offers a roadmap for achieving success in a rapidly changing and increasingly complex world. As businesses and societies face unprecedented challenges, this book stands as a beacon, guiding readers to transform obstacles into opportunities and to craft strategies that resonate with purpose, vision, and impact.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-09-23
Leading Digital written by George Westerman and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Business & Economics categories.
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.