Innovations In Communication Theories
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Innovations In Communication Theories
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Author : Yanru Chen
language : en
Publisher: Springer Nature
Release Date : 2021-03-01
Innovations In Communication Theories written by Yanru Chen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Language Arts & Disciplines categories.
This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.
The Diffusion Of Innovations
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Author : Arun Vishwanath
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2011
The Diffusion Of Innovations written by Arun Vishwanath and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication categories.
"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Insight Into Innovation
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Author : Rebecca M. L. Curnalia
language : en
Publisher:
Release Date : 2016-05-26
Insight Into Innovation written by Rebecca M. L. Curnalia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-26 with categories.
Mass Communication Theories
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Author : Melvin L. DeFleur
language : en
Publisher: Routledge
Release Date : 2022-05-02
Mass Communication Theories written by Melvin L. DeFleur and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02 with Social Science categories.
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
An Integrated Approach To Communication Theory And Research
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Author : Don W. Stacks
language : en
Publisher: Routledge
Release Date : 2019-03-14
An Integrated Approach To Communication Theory And Research written by Don W. Stacks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with Language Arts & Disciplines categories.
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Exploring Communication Theory
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Author : Kory Floyd
language : en
Publisher: Taylor & Francis
Release Date : 2022-06-13
Exploring Communication Theory written by Kory Floyd and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-13 with Language Arts & Disciplines categories.
Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical. Each member of the author team writes from his or her area of expertise, giving readers further insight into how the theory is applied to research within communication studies. With extensive pedagogical features, the text underscores key concepts and links them to students’ own communication studies scholarship and everyday lives. Key updates for this edition include updated examples and discussions around theories to give students a deeper understanding; explorations of Black Lives Matter and intersectionality; and new pedagogical features in line with Bloom’s taxonomy. This book is ideal as a core text for undergraduate courses in communication theory. Online resources also accompany the text: an instructor manual, test bank, lecture slides, and author introduction videos. Please visit www.routledge.com/9781032015194 to access the materials.
Developing Communication Theories
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Author : Gerry Philipsen
language : en
Publisher: SUNY Press
Release Date : 1997-08-14
Developing Communication Theories written by Gerry Philipsen and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-14 with Philosophy categories.
Leading scholars present the principal findings and conclusions of a long-term program of research into the nature and dynamics of human communication. Well-known authors present not only their own theories of human communication, but also describe, from personal vantage points, the process by which they constructed their theories. The authors' narratives of their experiences in posing, formulating, and empirically investigating their questions provide invaluable instructional models for current students. The vitality of this book derives from the communal focus on the theory and practice of language and other means of communicative conduct. Each chapter is concerned with the pragmatics of human communication and describes an original and systematic study of the phenomena with recourse to data. Together, these chapters represent a range of important contemporary directions in communication studies.
Advances In Foundational Mass Communication Theories
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Author : Ran Wei
language : en
Publisher: Routledge
Release Date : 2018-02-02
Advances In Foundational Mass Communication Theories written by Ran Wei and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-02 with Language Arts & Disciplines categories.
Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Using Communication Theory
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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 1992-01-09
Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-09 with Language Arts & Disciplines categories.
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Dynamics Of Mass Communicationtheory And Practice
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Author : Uma Narula
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2006
Dynamics Of Mass Communicationtheory And Practice written by Uma Narula and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Communication categories.
The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.