Innovationsmarketing F R Technologieorientierte Kleine Und Mittlere Unternehmen
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Innovationsmarketing F R Technologieorientierte Kleine Und Mittlere Unternehmen
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Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Innovationsmarketing F R Technologieorientierte Kleine Und Mittlere Unternehmen written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Der Autor zeigt, welche Instrumente des Marketing sowohl den Besonderheiten von kleinen und mittleren Unternehmen als auch den unterschiedlichen Ergebnisformen des Innovationsprozesses gerecht werden können.
Where To Play
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Author : Marc Gruber
language : en
Publisher: Pearson UK
Release Date : 2017-09-27
Where To Play written by Marc Gruber and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-27 with Business & Economics categories.
Entrepreneurship Marketing
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Author : Sonny Nwankwo
language : en
Publisher: Routledge
Release Date : 2010-12-02
Entrepreneurship Marketing written by Sonny Nwankwo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-02 with Business & Economics categories.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Stakeholders
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Author : Andrew L. Friedman
language : en
Publisher: OUP Oxford
Release Date : 2006-04-13
Stakeholders written by Andrew L. Friedman and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-13 with Business & Economics categories.
The research on social discourse in societies, firms, and organizations written by researchers working in fields such as Management, Corporate Governance, Accounting and Finance, Strategy, Sociology, and Politics often make reference to the term 'stakeholder'. Yet the concept of the 'stakeholder' is unclear, and research around it often muddled. This book provides an analysis, classification, and critique of the various strands of theory about stakeholders. The authors place these theories both in the context of their philosophical underpinnings, and their practical and policy implications. Practical examples based on new data are used to examine a diverse range of stakeholders, and the relationships stakeholders have with their organizations. This is the first book on stakeholder theory to propose a critical analysis, both at the macro and micro level, that is framed and guided by theory. Written to provide both order and clarity to research into the concept of the stakeholder, the book is also written as an introduction for students. It includes chapter introductions, useful tables and figures, short vignettes on key concepts and issues, and discussion questions.
Discontinuous Innovation
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Author : Peter Augsdörfer
language : en
Publisher: World Scientific Publishing Company
Release Date : 2013-08-28
Discontinuous Innovation written by Peter Augsdörfer and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Business & Economics categories.
This book is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab (www.innovation-lab.org). The research project focuses on discontinuous innovation in more than thirteen countries, most of which are European, and provides useful insights into its different challenges. It also raises several questions related to the subject, some of which are: how do firms pick up weak signals on emerging — and possibly radically different — innovation? What should firms do when these weak signals hit their “mainstream” process? What are the criteria for allocating resources to a strategic innovation project? What actions should firms take to avoid being left out by the “corporate immune system”? How should firms organize projects that often break existing rules and require new rules to be created? This book attempts to provide answers to the above mentioned questions by gathering information from the research project and also from firms that have tried exploring various ideas, models and insights to tackle discontinuous innovation. Written in a simple and accessible manner, this book will be of interest to both practitioners and academics alike.
Why Business Models Matter
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Author : Joan Magretta
language : en
Publisher:
Release Date : 2002
Why Business Models Matter written by Joan Magretta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business planning categories.
The Strategy Planning Process
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Author : Rudolf Grünig
language : en
Publisher: Springer
Release Date : 2018-04-18
The Strategy Planning Process written by Rudolf Grünig and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-18 with Business & Economics categories.
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
The Improvement Of Technology Transfer
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Author : Franz Hofer
language : en
Publisher: Deutscher Universitätsverlag
Release Date : 2007-11-27
The Improvement Of Technology Transfer written by Franz Hofer and has been published by Deutscher Universitätsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
Based on the results of an empirical study on technology transfer between Graz University of Technology and companies in Styria, Franz Hofer sets up a typology which classifies university researchers and companies according to the current extent and barriers of their technology transfer. The author supplies recommendations for the different groups which enables them to initiate and further improve technology transfer. In addition, he provides new insights and data to compare technology transfer in Styria with other regions.
Strategic Management
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Author : John A. Pearce
language : en
Publisher:
Release Date : 2015
Strategic Management written by John A. Pearce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Strategic planning categories.
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
Frontiers Of Entrepreneurship Research
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Author :
language : en
Publisher:
Release Date : 1984
Frontiers Of Entrepreneurship Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.