Inside Apple

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Inside Apple

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Author : Adam Lashinsky
language : en
Publisher: Hachette UK
Release Date : 2012-01-25

Inside Apple written by Adam Lashinsky and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-25 with Business & Economics categories.

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Inside Apple

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Author : Adam Lashinsky
language : en
Publisher: Business Plus
Release Date : 2012-01-25

Inside Apple written by Adam Lashinsky and has been published by Business Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-25 with Business & Economics categories.

Inside Apple

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Author : Adam Lashinsky
language : en
Publisher: Hachette UK
Release Date : 2012-01-25

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Inside The Apple

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Author : Michelle Nevius
language : en
Publisher: Simon and Schuster
Release Date : 2009-03-24

Inside The Apple written by Michelle Nevius and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-24 with History categories.

How much do you actually know about New York City? Did you know they tried to anchor Zeppelins at the top of the Empire State Building? Or that the high-rent district of Park Avenue was once so dangerous it was called "Death Avenue"? Lively and comprehensive, Inside the Apple brings to life New York's fascinating past. This narrative history of New York City is the first to offer practical walking tour know-how. Fast-paced but thorough, its bite-size chapters each focus on an event, person, or place of historical significance. Rich in anecdotes and illustrations, it whisks readers from colonial New Amsterdam through Manhattan's past, right up to post-9/11 New York. The book also works as a historical walking-tour guide, with 14 self-guided tours, maps, and step-by-step directions. Easy to carry with you as you explore the city, Inside the Apple allows you to visit the site of every story it tells. This energetic, wide-ranging, and often humorous book covers New York's most important historical moments, but is always anchored in the city of today.

The Inside Of An Apple

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Author : Joshua Beckman
language : en
Publisher: Wave Books
Release Date : 2013-09-03

The Inside Of An Apple written by Joshua Beckman and has been published by Wave Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Poetry categories.

Joshua Beckman's poems of emotional curiosity invite the reader to a quiet, familiar space.

Creative Selection

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Author : Ken Kocienda
language : en
Publisher: St. Martin's Press
Release Date : 2018-09-04

Creative Selection written by Ken Kocienda and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-04 with Business & Economics categories.

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Apple

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Author : Jim Carlton
language : en
Publisher: Crown Business
Release Date : 1997

Apple written by Jim Carlton and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Apple Computer, founded as a garage start-up by Steve Jobs and Steve Wozniak in 1976, was once a shining example of the American success story. The company launched the personal-computer revolution in 1978 with the first all-purpose desktop PC, the Apple II. In 1980, long before technology stocks were popular, Apple's initial public offering was one of the most highly awaited events in Wall Street history. Jobs at twenty-five and "the Woz" at thirty became instant millionaires. Within five years, Apple, with sales of $300 million, catapulted itself into the ranks of the Fortune 500 and became the darling of the national business press. Then came the Macintosh computer, so easy to use, it had a ten-year jump on the industry. Sales peaked at $11 billion in 1995. But by that time, Apple had become a troubled company. This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history. Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets. Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors - including Bill Gates, Sculley, and Amelio - Carlton discovers confidential memos, late-night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.

Inside Apple

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Author : Adam Lashinsky
language : en
Publisher:
Release Date : 2012

Inside Apple written by Adam Lashinsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computer industry categories.

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.

The Bite In The Apple

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Author : Chrisann Brennan
language : en
Publisher: St. Martin's Press
Release Date : 2013-10-29

The Bite In The Apple written by Chrisann Brennan and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-29 with Biography & Autobiography categories.

An intimate look at the life of Steve Jobs by the mother of his first child providing rare insight into Jobs's formative, lesser-known years Steve Jobs was a remarkable man who wanted to unify the world through technology. For him, the point was to set people free with tools to explore their own unique creativity. Chrisann Brennan knows this better than anyone. She met him in high school, at a time when Jobs was passionately aware that there was something much bigger to be had out of life, and that new kinds of revelations were within reach. The Bite in the Apple is the very human tale of Jobs's ascent and the toll it took, told from the author's unique perspective as his first girlfriend, co-parent, friend, and—like many others—object of his cruelty. Brennan writes with depth and breadth, and she doesn't buy into all the hype. She talks with passion about an idealistic young man who was driven to change the world, about a young father who denied his own child, and about a man who mistook power for love. Chrisann Brennan's intimate memoir provides the reader with a human dimension to Jobs' myth. Finally, a book that reveals a more real Steve Jobs.

Designed By Apple In California

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Author :
language : en
Publisher:
Release Date : 2016-10-05

Designed By Apple In California written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-05 with categories.

Inside Apple

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