Inside Kevin07
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Inside Kevin07
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Author : Christine Jackman
language : en
Publisher: Melbourne Univ. Publishing
Release Date : 2008
Inside Kevin07 written by Christine Jackman and has been published by Melbourne Univ. Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
"The book is an inside look at the successful Labor campaign that made Kevin Rudd prime minister in 2007."--Provided by publisher.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-05-09
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Political Science categories.
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Political Branding Strategies
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Author : Lorann Downer
language : en
Publisher: Springer
Release Date : 2015-12-03
Political Branding Strategies written by Lorann Downer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
International Law In Public Debate
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Author : Madelaine Chiam
language : en
Publisher: Cambridge University Press
Release Date : 2021-12-09
International Law In Public Debate written by Madelaine Chiam and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-09 with Law categories.
A history of international law in public debates and its resulting popular language of international law.
The Avoidable War
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Author : Kevin Rudd
language : en
Publisher: Hachette UK
Release Date : 2022-03-22
The Avoidable War written by Kevin Rudd and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Political Science categories.
A war between China and the US would be catastrophic, deadly, and destructive. Unfortunately, it is no longer unthinkable. The relationship between the US and China, the world’s two superpowers, is peculiarly volatile. It rests on a seismic fault—of cultural misunderstanding, historical grievance, and ideological incompatibility. No other nations are so quick to offend and be offended. Their militaries play a dangerous game of chicken, corporations steal intellectual property, intelligence satellites peer, and AI technicians plot. The capacity for either country to cross a fatal line grows daily. Kevin Rudd, a former Australian prime minister who has studied, lived in, and worked with China for more than forty years, is one of the very few people who can offer real insight into the mindsets of the leadership whose judgment will determine if a war will be fought. The Avoidable War demystifies the actions of both sides, explaining and translating them for the benefit of the other. Geopolitical disaster is still avoidable, but only if these two giants can find a way to coexist without betraying their core interests through what Rudd calls “managed strategic competition.” Should they fail, down that path lies the possibility of a war that could rewrite the future of both countries, and the world.
Politics Media And Campaign Language
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Author : Stephanie Brookes
language : en
Publisher: Anthem Press
Release Date : 2017-04-03
Politics Media And Campaign Language written by Stephanie Brookes and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Language Arts & Disciplines categories.
‘Politics, Media and Campaign Language’ is an original, groundbreaking analysis of the story of Australian identity, told through Australian election campaign language. It argues that the story of Australian identity is characterised by recurring cycles of anxiety and reassurance, which betray a deep underlying feeling of insecurity. Introducing the concept of identity security, it takes electoral language as its focus, and demonstrates that election campaigns provide a valuable window into an overlooked part of Australia’s political and cultural history. This book reclaims Australian campaign speech and electoral history to tell the story of changing national values and priorities, and traces the contours of our collective conversations about national identity. Rare in Australian politics, this approach is more common in the United States where campaign language is seen as providing a valuable insight into the continuing cultural negotiation of the collective values, priorities and concerns of the national community. In this conception, political leaders have significant influence but must function within and respond to the complex and shifting dynamics of public and media dialogue, and to changing social, political and economic conditions. In this way, the book uses elections to provide a fresh perspective on both Australian political history and the development of Australian identity, bringing together, for the first time, a wide range of primary sources from across Australian electoral history: campaign speeches, interviews, press conferences and leaders’ debates. The book grounds analysis of campaign communication in a range of textual examples and detailed case studies. These vivid case studies bring the narrative journey to life, drawing on those leaders who have successfully aligned themselves with the nation’s values, priorities and plans for the future. The book also reintroduces readers to the alternative visions of those who were not successful at the ballot box, tracing campaign battles between competing narratives of what it means to be Australian.
Routledge Handbook Of Political Advertising
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Author : Christina Holtz-Bacha
language : en
Publisher: Routledge
Release Date : 2017-02-24
Routledge Handbook Of Political Advertising written by Christina Holtz-Bacha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with Political Science categories.
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
The Pm Years
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Author : Kevin Rudd
language : en
Publisher: Macmillan
Release Date : 2018-10-23
The Pm Years written by Kevin Rudd and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with Australia categories.
It was the coup that killed Australian politics. Less than three years after taking government in a landslide election victory, Kevin Rudd was betrayed by his deputy and the factional powerbrokers of the Australian Labor Party, the 'Faceless Men', despite enjoying historically high personal and party approval ratings. The betrayal of June 2010 is the most significant Australian political event of the century. No prime minister including Rudd has since seen out a full term before being dethroned by their own caucus. But how did party games in Canberra spiral so catastrophically out of control?Kevin Rudd defeated John Howard on a platform of fresh ideas, progressive innovation and new leadership. He inherited two wars and the legacy of eleven years of conservative economic mismanagement. And within months of taking office, his new government would face the greatest economic cataclysm since the Great Depression - the Global Financial Crisis of 2008. But none of these deterred Rudd from his vision of bringing Australia into the modern age.In witty, forthright and audaciously honest prose, Rudd recounts his early triumphs and challenges in the hard business of government. But beyond the policy goals he kicked - from raising the pension to axing WorkChoices to laying the foundation for a decades-long Labor dream of paid parental leave - he takes us into cabinet, the prime minister's office and the back-corridor conversations that reshaped the country. We learn of the wheeling and dealing of governance as Rudd works with President Obama in the face of the financial crisis, apologises to the Stolen Generations and ratifies the Kyoto Protocol. Yet regardless of Rudd's efforts to combat climate change and his success in keeping Australia out of recession - the great moral and economic challenges of our generation - dark forces within his own party conspired against him. The unceremonious removal of a first-term prime minister from office shocked Rudd as much as it did the nation.Despite great pain, Rudd continued to serve his party, and his country, as backbencher and foreign minister. He documents his time in the wilderness before his brief resurrection as Labor leader and the 2013 election, retaking the party after it had truly 'lost its way'.After years of silence, the 26th Prime Minister of Australia is finally on the record about his time in government, in this second volume of his autobiography. This is the memoir of a prime minister full of energy and ideals, while battling the greatest trials of the modern age. This is Kevin Rudd's response to the ultimate political - and personal - betrayal.'Kevin is somebody who I probably share as much of a world view as any world leader out there. I find him smart but humble. He works wonderfully in multilateral settings; he's always constructive, incisive. And you know I think he is, like me, a pragmatic person. I think he comes to the job wanting to provide better opportunities not just for this generation but for the next. But I think you know he's somebody who isn't an academic, or just thinking about abstract ideas; I think he's constantly thinking in very practical terms about how to get something done.' BARACK OBAMA
A Brief History Of Australia
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Author : Barbara A. West
language : en
Publisher: Infobase Publishing
Release Date : 2010
A Brief History Of Australia written by Barbara A. West and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Australia categories.
Basic facts, a chronology, a bibliography, and a list of suggested reading make up the appendixes. --Book Jacket.
The Mighty And The Almighty
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Author : Nick Spencer
language : en
Publisher: Biteback Publishing
Release Date : 2017-04-13
The Mighty And The Almighty written by Nick Spencer and has been published by Biteback Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-13 with Political Science categories.
For a secular age, we have a lot of religious politicians. Theresa May, Vladimir Putin, Angela Merkel, even Donald Trump all profess Christianity, as did Obama, Brown, Sarkozy, Bush and Blair before them. Indeed, it is striking how many Christian Presidents and Prime Ministers have assumed the global stage over recent years. In spite of Alastair Campbell's oft- (and mis-) quoted line, 'We don't do God', it seems like we definitely do. But how sincere is this faith? Is not much of it simply window-dressing for the electorate, paste-on haloes to calm the moral majority? Conversely, how dangerous is it? If we elect our politicians to do our democratic will, do we really want them praying to God for advice? The Mighty and the Almighty looks at some of the biggest political figures of the past forty years - from Thatcher and Reagan, through Mandela and Clinton, to May and Trump - and looks at how they 'did God'. Did their faith actually shape their politics, and if so, how? Or did their politics shape their faith? And does it matter if it did? In an age when religion is more important on the global stage than anyone would have predicted fifty years ago, this book will tell you everything you want to know, and some things you won't, about how the Mighty get on with the Almighty.