Insight L Anima Della Marca
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Insight L Anima Della Marca
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Author : Elena Barbieri
language : it
Publisher: Youcanprint
Release Date : 2014-08-06
Insight L Anima Della Marca written by Elena Barbieri and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-06 with Business & Economics categories.
Lo scopo di questo poco convenzionale “saggio di Marketing” è quello di ispirare gli operatori attuali o potenziali verso una nuova prospettiva, quella del Consumer Insight. Con il calore del linguaggio e delle esperienze dirette, e la semplicità dei processi guidati, l’autrice punta alla massimizzazione del “valore” della relazione con il cliente-consumatore, attraverso un’autentica eticità della marca, nonché un profondo cambiamento culturale e organizzativo.
Giordano Bruno Tra Bio Politica E Marketing De Vinculis In Genere L Arte Di Manipolare Il Desiderio
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Author : Marco Eggenter
language : it
Publisher: Lulu.com
Release Date : 2016-02-07
Giordano Bruno Tra Bio Politica E Marketing De Vinculis In Genere L Arte Di Manipolare Il Desiderio written by Marco Eggenter and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-07 with Philosophy categories.
Che il De vinculis in genere sia una sorta di manuale di bio-politica è chiaro ma ciò che nessuno ha considerato è di poterlo leggere come un vero e proprio manuale di marketing. Se Bruno intendeva con il suo scritto sui vincoli, alla fine del XVI secolo, costruire un sistema di comunicazione politica che fondasse la convivenza civile sul consenso dei cittadini e non sulla violenza coercitiva delle istituzioni attraverso "vincoli" atti a dirigere il desiderio degli individui, allora il suo progetto non può che rientrare negli stessi paradigmi che definiscono la pubblicità nella nostra società post-moderna. Da qui l'idea di un progetto quasi impossibile: provare a leggere il De Vinculis in genere incrociandolo con un moderno testo di marketing, nella convinzione che sia Bruno sia gli specialisti della pubblicità condividano un assunto essenziale: solo intercettando il desiderio dei singoli individui è possibile creare consenso all'interno del consorzio umano.
Attraverso Gli Archetipi
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Author : Elena Barbieri
language : it
Publisher: Youcanprint
Release Date : 2018-03-05
Attraverso Gli Archetipi written by Elena Barbieri and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Business & Economics categories.
Il Marketing e le marche con i loro simbolismi sono la manifestazione contemporanea di quegli stessi processi di significazione della realtà che avvenivano con i dolmen e menhir delle società primitive, con le rappresentazioni degli dei delle società arcaiche, e via via con i miti, le leggende, fino ad arrivare al teatro e al cinema. L'analisi degli Archetipi ci permette di comprendere la natura di tali proiezioni simboliche, le motivazioni profonde che spingono il nostro agire, il senso ultimo delle nostre intenzioni. Alla stessa stregua dei numeri per la matematica o delle note per la musica, questi codici universali ci permettono di prendere consapevolezza di un mondo tanto invisibile quanto reale nei suoi effetti. In questo libro ripercorriamo insieme l'essenza dei dodici Archetipi che compongono la nostra natura, attraverso un processo di immedesimazione: è lo stesso viaggio che ogni uomo fa nel corso della sua esistenza e che porta come fine ultimo alla consapevolezza e quindi all'attuazione più piena della propria identità unica e speciale.
La Creativit In Pubblicit Manuale Di Linguaggio Multimediale Dai Mezzi Classici Al Digitale
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Author : Lombardi
language : it
Publisher: FrancoAngeli
Release Date : 2014
La Creativit In Pubblicit Manuale Di Linguaggio Multimediale Dai Mezzi Classici Al Digitale written by Lombardi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Discourse On The State Of The Jews
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Author : Simone Luzzatto
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-07-08
Discourse On The State Of The Jews written by Simone Luzzatto and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with History categories.
In 1638, a small book of no more than 92 pages in octavo was published “appresso Gioanne Calleoni” under the title “Discourse on the State of the Jews and in particular those dwelling in the illustrious city of Venice.” It was dedicated to the Doge of Venice and his counsellors, who are labelled “lovers of Truth.” The author of the book was a certain Simone (Simḥa) Luzzatto, a native of Venice, where he lived and died, serving as rabbi for over fifty years during the course of the seventeenth century. Luzzatto’s political thesis is simple and, at the same time, temerarious, if not revolutionary: Venice can put an end to its political decline, he argues, by offering the Jews a monopoly on overseas commercial activity. This plan is highly recommendable because the Jews are “wellsuited for trade,” much more so than others (such as “foreigners,” for example). The rabbi opens his argument by recalling that trade and usury are the only occupations permitted to Jews. Within the confines of their historical situation, the Venetian Jews became particularly skilled at trade with partners from the Eastern Mediterranean countries. Luzzatto’s argument is that this talent could be put at the service of the Venetian government in order to maintain – or, more accurately, recover – its political importance as an intermediary between East and West. He was the first to define the role of the Jews on the basis of their economic and social functions, disregarding the classic categorisation of Judaism’s alleged privileged religious status in world history. Nonetheless, going beyond the socio-economic arguments of the book, it is essential to point out Luzzatto’s resort to sceptical strategies in order to plead in defence of the Venetian Jews. It is precisely his philosophical and political scepticism that makes Luzzatto’s texts so unique. This edition aims to grant access to his works and thought to English-speaking readers and scholars. By approaching his texts from this point of view, the editors hope to open a new path in research into Jewish culture and philosophy that will enable other scholars to develop new directions and new perspectives, stressing the interpenetration between Jews and the surrounding Christian and secular cultures.
The Falls
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Author : Joyce Carol Oates
language : en
Publisher: Harper Collins
Release Date : 2009-10-13
The Falls written by Joyce Carol Oates and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Fiction categories.
It is 1950 and, after a disastrous honeymoon night, Ariah Erskine's young husband throws himself into the roaring waters of Niagara Falls. Ariah, "the Widow Bride of the Falls," begins a relentless seven-day vigil in the mist, waiting for his body to be found. At her side is confirmed bachelor and pillar of the community Dirk Burnaby, who is unexpectedly drawn to her. What follows is a passionate love affair, marriage, and family -- a seemingly perfect existence. But tragedy soon takes over their lives, poisoning their halcyon years with distrust, greed, and murder. Set against the mythic-historic backdrop of Niagara Falls in the mid-twentieth century, this haunting exploration of the American family in crisis is a stunning achievement from "one of the great artistic forces of our time" (The Nation). This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.
All That Man Is
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Author : David Szalay
language : en
Publisher: McClelland & Stewart
Release Date : 2016-05-10
All That Man Is written by David Szalay and has been published by McClelland & Stewart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-10 with Fiction categories.
Shortlisted for the 2016 Man Booker Prize A brilliantly observed, large-hearted work of fiction that introduces to a North American audience a major and mature literary talent. For readers of David Bezmozgis, Nathan Englander, Neil Smith, John Cheever, and Milan Kundera. Nine men. Each of them at a different stage of life, each of them away from home, and each of them striving – in the suburbs of Prague, beside a Belgian motorway, in a cheap Cypriot hotel – to understand just what it means to be alive, here and now. Tracing an arc from the spring of youth to the winter of old age, All That Man Is brings these separate lives together to show us men as they are – ludicrous and inarticulate, shocking and despicable; vital, pitiable, hilarious, and full of heartfelt longing. And as the years chase them down, the stakes become bewilderingly high in this piercing portrayal of twenty-first-century manhood.
6th International Conference On The Conservation Of Earthen Architecture
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Author : The Getty Conservation Institute
language : en
Publisher: Getty Publications
Release Date : 1991-02-28
6th International Conference On The Conservation Of Earthen Architecture written by The Getty Conservation Institute and has been published by Getty Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-28 with Art categories.
On October 14-19, 1990, the 6th International Conference on the Conservation of Earthen Architecture was held in Las Cruces, New Mexico. Sponsored by the GCI, the Museum of New Mexico State Monuments, ICCROM, CRATerre-EAG, and the National Park Service, under the aegis of US/ICOMOS, the event was organized to promote the exchange of ideas, techniques, and research findings on the conservation of earthen architecture. Presentations at the conference covered a diversity of subjects, including the historic traditions of earthen architecture, conservation and restoration, site preservation, studies in consolidation and seismic mitigation, and examinations of moisture problems, clay chemistry, and microstructures. In discussions that focused on the future, the application of modern technologies and materials to site conservation was urged, as was using scientific knowledge of existing structures in the creation of new, low-cost, earthen architecture housing.
Artbibliographies Modern
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Author :
language : en
Publisher:
Release Date : 1999
Artbibliographies Modern written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Art categories.
The Grass Harp
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Author : Truman Capote
language : en
Publisher: Vintage
Release Date : 1993-09-28
The Grass Harp written by Truman Capote and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-09-28 with Fiction categories.
From the national bestselling author of In Cold Blood and Breakfast at Tiffany's comes the story of three endearing misfits—an orphaned boy and two whimsical old ladies—who take up residence in a tree house. Set on the outskirts of a small Southern town, The Grass Harp tells the tale of three misfits who move into a tree house. As they pass sweet yet hazardous hours in a china tree, The Grass Harp manages to convey all the pleasures and responsibilities of freedom. But most of all it teaches us about the sacredness of love, “that love is a chain of love, as nature is a chain of life.” This volume also includes Capote’s A Tree of Night and Other Stories, which the Washington Post called “unobtrusively beautiful . . . a superlative book.”
