Integrated Advertising Promotion Marketing Communication And Imc Plan Pro Package
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Integrated Advertising Promotion Marketing Communication And Imc Plan Pro Package
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2003-05
Integrated Advertising Promotion Marketing Communication And Imc Plan Pro Package written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05 with Advertising categories.
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.
The Imc Plan Pro Handbook
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2008-10-01
The Imc Plan Pro Handbook written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Advertising categories.
Integrated Advertising Promotion And Marketing Communications
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2007
Integrated Advertising Promotion And Marketing Communications written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.
Integrated Advertising Promotion And Marketing Communications
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2013-04-19
Integrated Advertising Promotion And Marketing Communications written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-19 with Business & Economics categories.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising Promotion And Marketing Communications Student Value Edition
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2013-02-04
Integrated Advertising Promotion And Marketing Communications Student Value Edition written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-04 with categories.
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising Promotion And Marketing Communications 4 E
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Author : Kenneth E. Clow
language : en
Publisher: Pearson Education India
Release Date : 2012
Integrated Advertising Promotion And Marketing Communications 4 E written by Kenneth E. Clow and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Integrated Marketing Communication
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Author : Jerome M. Juska
language : en
Publisher: Routledge
Release Date : 2017-10-02
Integrated Marketing Communication written by Jerome M. Juska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Business & Economics categories.
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Strategic Integrated Marketing Communications
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Author : Larry Percy
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-03
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Business & Economics categories.
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Integrated Advertising Promotion And Marketing Communication
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Author : Clow Kenneth E.
language : en
Publisher: Pearson Education India
Release Date : 2007-09
Integrated Advertising Promotion And Marketing Communication written by Clow Kenneth E. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Advertising categories.
Strategic Integrated Marketing Communication
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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2008
Strategic Integrated Marketing Communication written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.