Intellectual Property A Very Short Introduction
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Intellectual Property
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Author : Siva Vaidhyanathan
language : en
Publisher: Oxford University Press
Release Date : 2017
Intellectual Property written by Siva Vaidhyanathan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with LAW categories.
Provides a comprehensive and engaging introduction to copyright, patents, trademarks, and other forms of knowledge that are subject to global law and regulation.
Design A Very Short Introduction
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Author : John Heskett
language : en
Publisher: Oxford University Press
Release Date : 2005
Design A Very Short Introduction written by John Heskett and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.
This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.
Intellectual Property A Very Short Introduction
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Author : Siva Vaidhyanathan
language : en
Publisher: Oxford University Press
Release Date : 2017-02-09
Intellectual Property A Very Short Introduction written by Siva Vaidhyanathan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-09 with Law categories.
We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regulate expression. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and arcane subject. This engaging book clarifies both the basic terms and the major conflicts surrounding these fascinating areas of law, offering a layman's introduction to copyright, patents, trademarks, and other forms of knowledge falling under the purview of intellectual property rights. Using vivid examples, noted media expert Siva Vaidhyanathan illustrates the powers and limits of intellectual property, distilling with grace and wit the complex tangle of laws, policies, and values governing the dissemination of ideas, expressions, inventions, creativity, and data collection in the modern world. Vaidhyanathan explains that intellectual property exists as it does because powerful interests want it to exist. The strongest economies in the world have a keen interest in embedding rigid methods of control and enforcement over emerging economies to preserve the huge economic interests linked to their copyright industries-film, music, software, and publishing. For this reason, the fight over the global standardization of intellectual property has become one of the most important sites of tension in North-South global relations. Through compelling case studies, including those of Starbucks, Coca-Cola, Sony, Amazon, and Google Books, Vaidhyanathan shows that the modern intellectual property systems reflect three centuries of changes in politics, economics, technologies, and social values. Although it emerged from a desire to foster creativity while simultaneously protecting it, intellectual property today has fundamentally shifted to a political dimension.
Work A Very Short Introduction
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Author : Stephen Fineman
language : en
Publisher: OUP Oxford
Release Date : 2012-11-29
Work A Very Short Introduction written by Stephen Fineman and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-29 with Business & Economics categories.
The image of a job captures our imagination from an early age, usually prompted by the question 'What do you want to be when you grow up?'. Work — paid, unpaid, voluntary, or obligatory — is woven into the fabric of all human societies. For many of us, it becomes part of our identity. For others it is a tedious necessity. Living is problematic without paid work, and for many it is catastrophic. Steve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning. Looking at how we classify 'work'; the cultural and social factors that influence the way we work; the ethics of certain types of work; and the factors that will affect the future of work, from globalization to technology, this Very Short Introduction considers work as a concept and as a practical experience, drawing upon ideas from psychology, sociology, management, and social history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Terrorism
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Author : Charles Townshend
language : en
Publisher: Oxford University Press
Release Date : 2018
Terrorism written by Charles Townshend and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Electronic books categories.
"Is terrorism crime or war? Can there be a 'war against terrorism'? In this fully updated edition, Charles Townshend unravels the questions at the heart of the problem of terrorism - its causes, methods, effects, and limitations - suggesting that it must be understood as a political strategy whose threat can be rationally grasped and answered"--Publisher's description.
Innovation A Very Short Introduction
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Author : Mark Dodgson
language : en
Publisher: Oxford University Press
Release Date : 2010-03-25
Innovation A Very Short Introduction written by Mark Dodgson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-25 with Business & Economics categories.
This book demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life
International Law A Very Short Introduction
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Author : Vaughan Lowe
language : en
Publisher: OUP Oxford
Release Date : 2015-11-26
International Law A Very Short Introduction written by Vaughan Lowe and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-26 with Law categories.
Interest in international law has increased greatly over the past decade, largely because of its central place in discussions such as the Iraq War and Guantanamo, the World Trade Organisation, the anti-capitalist movement, the Kyoto Convention on climate change, and the apparent failure of the international system to deal with the situations in Palestine and Darfur, and the plights of refugees and illegal immigrants around the world. This Very Short Introduction explains what international law is, what its role in international society is, and how it operates. Vaughan Lowe examines what international law can and cannot do and what it is and what it isn't doing to make the world a better place. Focussing on the problems the world faces, Lowe uses terrorism, environmental change, poverty, and international violence to demonstrate the theories and practice of international law, and how the principles can be used for international co-operation.
The Essential Guide To Intellectual Property
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Author : Aram Sinnreich
language : en
Publisher: Yale University Press
Release Date : 2019-05-28
The Essential Guide To Intellectual Property written by Aram Sinnreich and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with Intellectual property categories.
A broad introduction to the changing roles of intellectual property within society Intellectual property is one of the most confusing--and widely used--dimensions of the law. By granting exclusive rights to publish, manufacture, copy, or distribute information and technology, IP laws shape our cultures, our industries, and our politics in countless ways, with consequences for everyone, including artists, inventors, entrepreneurs, and citizens at large. In this engaging, accessible study, Aram Sinnreich uncovers what's behind current debates and what the future holds for copyrights, patents, and trademarks.
Military Strategy A Very Short Introduction
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Author : Antulio J. Echevarria II
language : en
Publisher: Oxford University Press
Release Date : 2024
Military Strategy A Very Short Introduction written by Antulio J. Echevarria II and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with History categories.
Military Strategy: A Very Short Introduction adapts Clausewitz's framework to highlight the dynamic relationship between the main elements of strategy: purpose, method, and means. Drawing on historical examples, Antulio J. Echevarria discusses the major types of military strategy and how emerging technologies are affecting them. This second edition has been updated to include an expanded chapter on manipulation through cyberwarfare and new further reading.
Marketing A Very Short Introduction
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Author : Kenneth Le Meunier-FitzHugh
language : en
Publisher: Oxford University Press
Release Date : 2021-02-25
Marketing A Very Short Introduction written by Kenneth Le Meunier-FitzHugh and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.