Intellectual Property Strategy
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Intellectual Property Strategies For The 21st Century Corporation
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Author : Lanning G. Bryer
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-17
Intellectual Property Strategies For The 21st Century Corporation written by Lanning G. Bryer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Law categories.
A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed Details the latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.
Intellectual Property Strategy
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Author : John Palfrey
language : en
Publisher: MIT Press
Release Date : 2011-10-07
Intellectual Property Strategy written by John Palfrey and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-07 with Law categories.
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Intellectual Property Strategy
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Author : Alexander Korenberg
language : en
Publisher:
Release Date : 2017
Intellectual Property Strategy written by Alexander Korenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property.
Intellectual Property Strategies For Start Ups
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Author : Golkowsky, Stefan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-03-17
Intellectual Property Strategies For Start Ups written by Golkowsky, Stefan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Law categories.
This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and auditing and consulting companies will find this an invaluable resource for avoiding the pitfalls during due diligence. Investors and founders of companies will appreciate the practical information on protecting their IP assets and reducing the risk of legal losses.
Brand Rewired
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Author : Anne H. Chasser
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-17
Brand Rewired written by Anne H. Chasser and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-17 with Law categories.
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
Ip Strategy
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Author :
language : en
Publisher:
Release Date : 2015
Ip Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Copyright categories.
Ip Strategy
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Author : Howard C. Anawalt
language : en
Publisher:
Release Date : 2006
Ip Strategy written by Howard C. Anawalt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Copyright categories.
The Intellectual Property Guide
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Author : Myra Tawfik
language : en
Publisher: Brush Education
Release Date : 2019-11-04
The Intellectual Property Guide written by Myra Tawfik and has been published by Brush Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Law categories.
Intellectual property strategies to power your bottom line In the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn’t just incidental to success, it’s a key driver—research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth. Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achieve greater success through the strategic deployment of your business’s IP. More than just patents, IP encompasses confidential information and trade secrets, industrial design, copyright, and trademarks. Understanding the unique IP portfolio of your business and how to leverage it for maximum benefit can pay huge dividends. A strong IP strategy can allow you to command higher prices for your goods and services, increase your market share, generate new revenue streams, improve brand recognition, attract new investment, and lower your costs. You can also avert threats from your competitors by using your IP both offensively and defensively to protect your market and drive up your competitors’ costs. Perfect for entrepreneurs, innovators, inventors, expert advisors and investors, this primer will sharpen your knowledge and help you make informed decisions about IP strategy to drive your business forward.
Virtual Monopoly
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Author : Christopher G. Pike
language : en
Publisher: Nicholas Brealey
Release Date : 2007-03-01
Virtual Monopoly written by Christopher G. Pike and has been published by Nicholas Brealey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-01 with Business & Economics categories.
Ip Strategy
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Author : H. Clarke Anawalt
language : en
Publisher: Carswell Legal Publications
Release Date : 1996-01
Ip Strategy written by H. Clarke Anawalt and has been published by Carswell Legal Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01 with Intellectual property categories.