Interactive Text Contemporarymarketing
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Interactive Text Contemporary Marketing
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Author : Louis E. Boone
language : en
Publisher: South Western Educational Publishing
Release Date : 2004
Interactive Text Contemporary Marketing written by Louis E. Boone and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
Contemporary Marketing
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Author : Louis E. Boone
language : en
Publisher:
Release Date : 2005
Contemporary Marketing written by Louis E. Boone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Interactive Text Contemporarymarketing
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Author : Louis E. Boone
language : en
Publisher: Thomson
Release Date : 2004-01
Interactive Text Contemporarymarketing written by Louis E. Boone and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01 with Marketing categories.
Contemporary Marketing
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Author : Louis E. Boone
language : en
Publisher: South Western Educational Publishing
Release Date : 2004
Contemporary Marketing written by Louis E. Boone and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision.
Contemporary Marketing
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Author : Louis E. Boone
language : en
Publisher: Harcourt Brace College Publishers
Release Date : 1999
Contemporary Marketing written by Louis E. Boone and has been published by Harcourt Brace College Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.
Contemporary Marketing
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Author : Louis (University of South Alabama Boone
language : en
Publisher:
Release Date : 2000-12
Contemporary Marketing written by Louis (University of South Alabama Boone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12 with categories.
This text is an introduction to marketing text and package. This 10th edition builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This edition devotes two chapters to technology issues. Part two Managing Technology to Achieve Marketing Success explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing. This title also includes a WebCT Guide and PIN code. WebCT online courses provide lecture notes and additional content tied directly to the text, along with self-tests, interactive activities, and net links. All this is directly customized by the lecturer to suit their individual course.
Contemporary Direct Interactive Marketing
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Author : Lisa Spiller
language : en
Publisher:
Release Date : 2010
Contemporary Direct Interactive Marketing written by Lisa Spiller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Direct marketing categories.
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC): The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.
Contemporary Direct And Interactive Marketing
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Author : Lisa D. Spiller
language : en
Publisher:
Release Date : 2012
Contemporary Direct And Interactive Marketing written by Lisa D. Spiller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Direct marketing categories.
Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This third edition builds on the traditional foundations of direct marketing that are still applicable today, and it extends into the future where continuous digital innovations are transforming the marketing landscape. The new media of yesterday have become mainstream media today. We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.
Interactive Marketing
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Author : Christopher Miles
language : en
Publisher: Routledge
Release Date : 2010-05-18
Interactive Marketing written by Christopher Miles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-18 with Business & Economics categories.
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exemplar texts from the Marketing Management, Customer Relationship Management, Viral Marketing and Buzz Marketing paradigms, Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a radical new model of marketing based upon a recursive, constructivist understanding of communication that uses metaphors of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative paradox at the heart of this contemporary marketing panacea.
A Text Book Of Virtual Marketing
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Author : Sameer A Kulkarni
language : en
Publisher: Excel Books India
Release Date : 2008-05
A Text Book Of Virtual Marketing written by Sameer A Kulkarni and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05 with Business & Economics categories.
This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing.It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable.The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossaryv 'Alt' Codesv Supplemented with figures, tables and Screenshots.Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet * and Advertising / Website Designing / Modern Developmen