Interdependenzen Von Pr Und Journalismus Einige Ans Tze
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Interdependenzen Von Pr Und Journalismus Einige Ans Tze
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Author : Elisa Minossi
language : de
Publisher: GRIN Verlag
Release Date : 2009-08-18
Interdependenzen Von Pr Und Journalismus Einige Ans Tze written by Elisa Minossi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.
Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,0, Freie Universität Berlin (Publizistik- und Kommunikationswissenschaft), Veranstaltung: HS Öffentlichkeit, Öffentlichkeitsarbeit und Journalismus, Sprache: Deutsch, Abstract: In der folgenden Arbeit soll das Thema der Interdependenzen von PR und Journalismus beleuchtet werden. Interdependenzen bezeichnen die wechselseitige Abhängigkeit zwischen zwei Parteien oder Personen, in diesem Fall zwischen zwei Systemen. In wieweit PR und Journalismus wechselseitig voneinander abhängig sind, ist die Fragestellung dieser Arbeit. Für die genaue Unterscheidung von Journalismus und PR werden unter Punkt 2 Definitionen der beiden Systeme gegeben. Bereits hier tritt die erste Schwierigkeit auf, denn der Deutsche-Journalisten-Verband zählt PR-Schaffende bspw. unter das Berufsbild des Journalisten. Wie sich jedoch im Nachfolgenden herausstellen wird, verfolgen Journalisten und PR-Schaffende gänzlich ungleiche Ziele ihrer Arbeit. Allerdings sind ihre Arbeitsmethoden ähnlich. Unter Punkt 3 und 4 werden einige Ansätze der Journalismus-PR-Beziehung aufgezeigt, die sich innerhalb der letzten drei Jahrzehnte besonders in der Forschung zu den Interdependenzen zwischen PR und Journalismus etabliert haben und am meisten diskutiert wurden. Dazu gehören die Determinationshypothese, das Intereffikationsmodell und mehrere Ansätze auf der Mikro-Ebene, der Mikro-Makro-Ebene (Meso-Ebene) und der Makro-Ebene. Eine Problematik der verschiedenen Ansätze stellt immer wieder die Zuordnung der Systeme PR und Journalismus dar. Gehören beide dem Mediensystem an? Oder sind es Subsysteme von einem Muttersystem Publizistik? Im Anschluss daran werden die verschiedenen Ansätze unter Punkt 4.2 kritisiert und bewertet. Wie sieht nun die Realität aus? Wie viel PR ist tatsächlich im Journalismus wieder zu finden und wie ist der Journalismus auf den Informationslieferanten PR angewiesen? Was sind die Ziele der Journalisten und PR-Praktiker? Diesen Fragen soll unter Punkt 5 nachgegangen werden. Dabei erscheint es wichtig, nicht alle journalistischen Redaktionen pauschal zu beurteilen, sondern die jeweilige wirtschaftliche Situation mit zu betrachten. Das Selbstbild der Journalisten und PR-Schaffenden wird an dieser Stelle ebenfalls beleuchtet und die Gemeinsamkeiten der täglichen Arbeit dargestellt. Ein Ansatz in der Journalismus-PR-Forschung hat sich genau dieser Ähnlichkeiten angenommen: das Interpenetrationsmodell von PR und Journalismus. Als einziges Modell zu Erklärung der Journalismus-PR-Beziehung enthält es ein PR-Journalismus-Feld, welches die empirische Bewegung der beiden Systeme miteinbezieht. Die Schlussbetrachtung unter Punkt 6 schließt die Arbeit ab.
Interdependenzen Zwischen Public Relations Und Journalismus
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Author : Astrid Liepert
language : de
Publisher: diplom.de
Release Date : 2009-07-17
Interdependenzen Zwischen Public Relations Und Journalismus written by Astrid Liepert and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-17 with Language Arts & Disciplines categories.
Inhaltsangabe:Einleitung: Motivation: Im Herbst 1997 entschied ich mich ganz spontan für das Studium der Kommunikationswissenschaft und setzte, im Rahmen der gewählten Fächer, meinen Schwerpunkt auf Public Relations und Öffentlichkeitsarbeit. Dieser Entscheidung ging ein längeres Gespräch mit der damaligen PR-Chefin des Hilti-Konzerns voraus. Frau Mag. Wagner studierte Kommunikationswissenschaft in Salzburg und empfahl mir dieses Studium, da ich durch bestimmte Hintergrundinformationen und Kommunikationstheorien enorme Vorteile in meinem späteren Berufsleben hätte. In diesem Gespräch ging sie auch sehr auf die beiden Schwerpunkte Public Relations und Journalismus ein. Es wäre für PR-Treibende von größtem Vorteil, wenn man beide Seiten genauer kennt. Der Umgang mit Journalisten sollte fruchtbar und produktiv sein. Journalisten sind Freunde und keine Feinde. Während meines Studiums ergab es sich so, dass ich vor allem Vorlesungen und Lehrveranstaltungen aus dem Bereich Public Relations besuchte, in den Sommermonaten jedoch eher journalistisch tätig war. So arbeitete ich als freie Mitarbeiterin bei den Vorarlberger Nachrichten, bei der PR-Agentur WIR als Assistentin für die Mitarbeiterzeitung und auch bei der Vorarlberger Wirtschaftskammer für die eigene Wirtschaftszeitung. Im Rahmen dieses Praktikums saß ich, angehende PR-Frau, als Journalistin bei Pressekonferenzen und anderen Veranstaltungen auf der anderen Seite und agierte so, wie es wohl alle anderen Journalisten im hektischen Reaktionsalltag auch tun. Ohne Skrupel warf ich die mühsam von PR-Leuten gestalteten Presseaussendungen in den Papierkorb, strich Passagen, formulierte um und verbesserte. An anderen Tagen jedoch war ich wiederum sehr froh, auf solche Aussendungen zurückgreifen zu können und diese als Lückenfüller zu verwenden. Seit Oktober 2002 arbeite ich nun als Assistentin von Frau Mag. Pfeifer im PR-Büro der Paris Lodron Universität Salzburg und bin dort unter anderem für den Pressespiegel zuständig. Im Rahmen dieser Tätigkeit entwickelte ich die Idee für das Thema dieser Diplomarbeit. Ziel und Aufbau: Ziel dieser Arbeit ist es, das Verhältnis zwischen Public Relations und Journalismus zu durchleuchten. Dies erfolgt durch eine umfassende theoretische Aufarbeitung des Themas mittels Literaturanalyse. Im ersten Teil dieser Arbeit werden die gesellschaftlichen Subsysteme Public Relations und Journalismus vorgestellt. Im zweiten Teil wird dann, unter Berücksichtigung [...]
Agenda Setting
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Author : David Protess
language : en
Publisher: Routledge
Release Date : 2016-07-22
Agenda Setting written by David Protess and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Language Arts & Disciplines categories.
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Media Matters
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Author : John Fiske
language : en
Publisher: Routledge
Release Date : 2016-02-05
Media Matters written by John Fiske and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Social Science categories.
Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.
Audiencemaking
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Author : D. Charles Whitney
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30
Audiencemaking written by D. Charles Whitney and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Homo Sociologicus
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Author : Ralf Dahrendorf
language : en
Publisher: Routledge
Release Date : 2022-02-09
Homo Sociologicus written by Ralf Dahrendorf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-09 with Social Science categories.
First published in English as part of the Essays in the Theory of Society, this volume reissues the stand-alone Homo Sociologicus for which the author wrote a new introduction when it was originally published in 1973. The controversial book deals with the history, significance and limits of the category of social role and discusses the dilemma posed by homo sociologicus. The author shows that for society and sociology, socialization invariably means depersonalization, the yielding up of man’s absolute individuality and liberty to the constraint and generality of social roles. This volume includes the essay, Sociology and Human Nature, written as a postscript to Homo Sociologicus.
Making Meaning
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Author : David BORDWELL
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
Making Meaning written by David BORDWELL and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Philosophy categories.
David Bordwell's new book is at once a history of film criticism, an analysis of how critics interpret film, and a proposal for an alternative program for film studies. It is an anatomy of film criticism meant to reset the agenda for film scholarship. As such Making Meaning should be a landmark book, a focus for debate from which future film study will evolve. Bordwell systematically maps different strategies for interpreting films and making meaning, illustrating his points with a vast array of examples from Western film criticism. Following an introductory chapter that sets out the terms and scope of the argument, Bordwell goes on to show how critical institutions constrain and contain the very practices they promote, and how the interpretation of texts has become a central preoccupation of the humanities. He gives lucid accounts of the development of film criticism in France, Britain, and the United States since World War II; analyzes this development through two important types of criticism, thematic-explicatory and symptomatic; and shows that both types, usually seen as antithetical, in fact have much in common. These diverse and even warring schools of criticism share conventional, rhetorical, and problem-solving techniques--a point that has broad-ranging implications for the way critics practice their art. The book concludes with a survey of the alternatives to criticism based on interpretation and, finally, with the proposal that a historical poetics of cinema offers the most fruitful framework for film analysis.
The Press And America
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Author : Edwin Emery
language : en
Publisher:
Release Date : 1954
The Press And America written by Edwin Emery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with American newspapers categories.
The Changing Academic Profession
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Author : Ulrich Teichler
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-15
The Changing Academic Profession written by Ulrich Teichler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-15 with Education categories.
This book provides an overview on the major findings of a questionnaire survey of academic profession in international perspective. More than 25,000 professors and junior staff at universities and other institutions of higher education at almost 20 countries from all over the world provide information on their working situation, their views and activities. The study “The Changing Academic Profession” is the second major study of its kind, and changes of views and activities are presented through a comparison of the findings with those of the earlier study undertaken in the early 1990s. Major themes are the academics’ perception of their societal and institutional environments, the views on the major tasks of teaching, research and services, their professional preferences and actual activities, their career, their perceived influence and their overall job satisfaction. Emphasis is placed on the influence of recent changes in higher education: the internationalisation and globalisation, the increasing expectation to provide evidence of the relevance of academic work, and finally the growing power of management at higher education institutions. Overall, the academics surveyed show that worldwide discourses and trends in higher education put their mark on the academic profession, but differences by country continue to be noteworthy. Academics consider themselves to be more strongly exposed to mechanism of regulations, incentives and sanctions as well as various assessments than in the past; yet their own freedom, and responsibilities and influence shape their identity more strongly and are reflected in widespread professional satisfaction.
Love It Or Loathe It
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Author : Mascha K. Brichta
language : en
Publisher: transcript Verlag
Release Date : 2014-03-31
Love It Or Loathe It written by Mascha K. Brichta and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Social Science categories.
Popular newspapers like the British »The Sun« and the German »Bild« regularly invite controversy over their morals and methods, power and responsibility, political and social impact. At best, their reporting is rejected as trivial, vulgar and tasteless; at worst, it is deemed hazardous to the workings of democratic society. Yet, the papers are able to attract large audiences, and contribute significantly to the daily lives of millions of readers. This book looks at popular newspapers from an audience point of view. Examining the crucial relationship between news and entertainment, it provides timely empirical evidence for the values tabloids really have for readers and modern day Britain and Germany. Contradicting common myths and stereotypes, the book calls for fresh perspectives on the popular media and their audiences. With a foreword by Peter Dahlgren, Lund University, Sweden.