Interdiscursive Readings In Cultural Consumer Research

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Interdiscursive Readings In Cultural Consumer Research

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Author : George Rossolatos
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-10-01

Interdiscursive Readings In Cultural Consumer Research written by George Rossolatos and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Social Science categories.

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.

Advances In Brand Semiotics Discourse Analysis

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Author : George Rossolatos
language : en
Publisher: Vernon Press
Release Date : 2023-03-07

Advances In Brand Semiotics Discourse Analysis written by George Rossolatos and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Literary Criticism categories.

This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.

Methods Of Critical Discourse Studies

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Author : Ruth Wodak
language : en
Publisher: SAGE
Release Date : 2015-10-15

Methods Of Critical Discourse Studies written by Ruth Wodak and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Social Science categories.

This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition: expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each chapter includes a new and extended glossary Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making.

Methods Of Critical Discourse Analysis

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Author : Ruth Wodak
language : en
Publisher: SAGE
Release Date : 2001

Methods Of Critical Discourse Analysis written by Ruth Wodak and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Social Science categories.

This book is designed as an introduction to Critical Discourse Analysis (CDA) and gives an overview of the various theories and methods associated with this sociolinguistic approach. It also introduces the reader to the leading figures in CDA and the methods to which they are most closely related. The text aims to provide a comprehensive description of the individual methods, an understanding of the theories to which methods refer and a comparative treatment of each of these methods so that students may be able to determine which is the most appropriate to select for their particular research question. Given the balance between theory and application, plus the intended audience - no previous knowledge of CDA is assumed - Methods of Critical Discourse Analysis should be useful reading for both students and researchers in the fields of linguistics, sociology, social psychology and the social sciences in general.

An Introduction To Critical Discourse Analysis In Education

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Author : Rebecca Rogers
language : en
Publisher: Routledge
Release Date : 2004-02-26

An Introduction To Critical Discourse Analysis In Education written by Rebecca Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-26 with Education categories.

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Encyclopedia Of Communication Theory

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Author : Stephen W. Littlejohn
language : en
Publisher: SAGE
Release Date : 2009-08-18

Encyclopedia Of Communication Theory written by Stephen W. Littlejohn and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.

The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

The Light Of Knowledge

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Author : Francis Cody
language : en
Publisher: Cornell University Press
Release Date : 2013-11-15

The Light Of Knowledge written by Francis Cody and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Language Arts & Disciplines categories.

Since the early 1990s hundreds of thousands of Tamil villagers in southern India have participated in literacy lessons, science demonstrations, and other events designed to transform them into active citizens with access to state power. These efforts to spread enlightenment among the oppressed are part of a movement known as the Arivoli Iyakkam (the Enlightenment Movement), considered to be among the most successful mass literacy movements in recent history. In The Light of Knowledge, Francis Cody’s ethnography of the Arivoli Iyakkam highlights the paradoxes inherent in such movements that seek to emancipate people through literacy when literacy is a power-laden social practice in its own right. The Light of Knowledge is set primarily in the rural district of Pudukkottai in Tamil Nadu, and it is about activism among laboring women from marginalized castes who have been particularly active as learners and volunteers in the movement. In their endeavors to remake the Tamil countryside through literacy activism, workers in the movement found that their own understanding of the politics of writing and Enlightenment was often transformed as they encountered vastly different notions of language and imaginations of social order. Indeed, while activists of the movement successfully mobilized large numbers of rural women, they did so through logics that often pushed against the very Enlightenment rationality they hoped to foster. Offering a rare behind-the-scenes look at an increasingly important area of social and political activism, The Light of Knowledge brings tools of linguistic anthropology to engage with critical social theories of the postcolonial state.

The Oxford Handbook Of Gender In Organizations

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Author : Savita Kumra
language : en
Publisher:
Release Date : 2014

The Oxford Handbook Of Gender In Organizations written by Savita Kumra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.

... This Handbook focuses on organizations and the way in which their processes and practices systematically work to produce gender inequities.

Poetics And Justice In America Japan And Taiwan

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Author : Dean Anthony Brink
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-06-28

Poetics And Justice In America Japan And Taiwan written by Dean Anthony Brink and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-28 with Literary Criticism categories.

Poetics and Justice in America, Japan, and Taiwan shows how entitlements are implicated in all areas of life—human and nonhuman—that poetry reaches. Through a creative adaptation of Badiou’s philosophical framing, this book argues that poetry matters as a form of media particularly suited to integrating diverse fields of knowledge and attention in newspapers, Tweets, and performance as well as volumes of poetry. Recasting intertextuality as more relational than referential, the author argues for the importance of poetry in realizing how social change and ecological justice are bound up in our orientations of affiliation. Each chapter focuses on particular sets of problems engaged by poets in different contexts to various ends in Japan, the US, and Taiwan. Some chapters explore the subtle implications of openly provocative styles, while others question the muted poetic intimations of injustices that are left standing unchanged in the name of aesthetics. Poets and performance artists featured include Amiri Baraka, John Ashbery, Tawara Machi, Rodrigo Toscano, Hung Hung, and John Cage. The author argues for examining poetic expressions in terms of what discursive fusions and affiliations they embody beyond the intimation of good intentions or ironic passing over.

Advances In Discourse Studies

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Author : Vijay Bhatia
language : en
Publisher: Routledge
Release Date : 2008-03-10

Advances In Discourse Studies written by Vijay Bhatia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-10 with Language Arts & Disciplines categories.

Methods of approaching the study of discourse have developed rapidly in the last ten years, influenced by a growing interdisciplinary spirit among linguistics and anthropology, sociology, cognitive and cultural psychology and cultural studies, as well as among established sub-fields within linguistics itself. Among the more recent developments are an increasing ‘critical’ turn in discourse analysis, a growing interest in historical, ethnographic and corpus-based approaches to discourse, more concern with the social contexts in which discourse occurs, the social actions that it is used to take and the identities that are constructed through it, as well as a revaluation of what counts as ‘discourse’ to include multi-modal texts and interaction. Advances in Discourse Studies brings together contributions from leading scholars in the field, investigating the historical and theoretical relationships between new advances in discourse studies and pointing towards new directions for the future of the discipline. Featuring discussion questions, classroom projects and recommended readings at the end of each section, as well as case studies illustrating each approach discussed, this is an invaluable resource for students of interdisciplinary discourse analysis.