International Business Strategy Ikea S Foreign Expansion Into The Chinese Market
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International Business Strategy Ikea S Foreign Expansion Into The Chinese Market
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Author : Alex Bremann
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-05
International Business Strategy Ikea S Foreign Expansion Into The Chinese Market written by Alex Bremann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Munich, language: English, abstract: Having only operated in the western culture, the Chinese market was one that IKEA had little to no experience of. Changing dynamics of consumer behavior and strong heterogeneity in terms of customers made it difficult for IKEA’s managers to predict future market trends in China. Before entering the Chinese market, IKEA had to consider, high import taxation, complex government regulations, complex consumer buying behaviors, and strong competition. The paper will evaluate IKEA’s market entry strategies, routines & firm specific-advantages. Using Verbekes model to identify IKEA’s early expansion into foreign markets will give the reader a clearer overview of IKEAs international operations. Looking into the Chinese market with the use of Porters Diamond model, while considering IKEA's various approaches to become successful in such an economically strong market, will give the reader some practical insights of the difficulties that can arise while expanding into foreign markets.
Market Entry In China
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Author : Christiane Prange
language : en
Publisher: Springer
Release Date : 2016-05-14
Market Entry In China written by Christiane Prange and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-14 with Business & Economics categories.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
International Business Strategy
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Author : Alain Verbeke
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-07
International Business Strategy written by Alain Verbeke and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
Human Resource Strategic Benefits To
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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2020-05-21
Human Resource Strategic Benefits To written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with categories.
⦁IKEA organizational culture influences whether it's China furniture market in success?Why does IKEA management cultural diversity needs to regard its staffs in China challenge? Multinational company, such as IKEA furniture company aims to increase profitability and it also needs to seek to for solutions to problems related with the saturation of existing markets, it needs to make an effort to expans operations to overseas market, such as China. However, it will face cultural difference challenge to be needed to deal if it wanted to enter China furniture sale marke successfully. Kumar, S. (2005) indicated IKEA is the world's largest furniture retailer since the early 1990s. It offers a wide range of well- designed, functional home furniture products at low prices as many people as possible will be able to afford them. However, IKEA planned to enter China market, but it will face the cultural difference challenge between China and itself Swedish regional cultural of their staff communication and cooperational relationship.In deed, the "IKEA" facilities its successfully international expansions, it needs to combinate vision, characteristic leadership and business principle between China and Swedish culture effectively. IKEA opened its first store in China in 1998. Although, the company has succeeded with their global strategy in the past in most of the markets, it has entered, it quickly learnt the success in the Chinese market required a different strategy in the areas of marketing and HR ( Kumar, 2005, p.2).What are the cultural difference to influence IKEA's success to develop furniture sale in China market? The standardized strategy which is adopted by IKEA could lead to some disadvantages because Swedish managers are needed to send to other branches in other countries in other to ensure the IKEA way is implemented in the local areas. Thus, it brings the conflict between the Swedish management and local employees could occur due to the cultural differences. Especially, in the country like China where the traditional cultures and value are different to such as Swedish culture. So, Chinese employees will have their mind for long a working culture differs from the Swedish way that IKEA wants to influence to their employees, problems were unavailable.When IKEA were keen to increase revenue in Asian markets like China, they faced the challenge to mange their staffs from the conflicts and the diversity of Chinese cultures, such as how to train people within IKEA perform in a standardized format to keep its essential value, and how to avoid the misunderstanding when improve employee performance and understanding the importance of cross cultural management between Sweden and China. So, IKEA managers definitely have responsibilities to spend time, energy and effort to understand the differences of national corporate and functional cultures before starting an arranging the strategic plans in China furniture sale market.The another cultural difference challenge concerns China and Sweden both countries have problems on law, price competition, information, language, delivery, foreign currency, time differences and cultural differences etc. different aspects. Thus, such as this IKEA Sweden furniture international company plans to enter China furniture sale market. It will have great barriers are caused by cultural differences, such as difficulty of communication, higher potential transaction costs, different objectives and means of cooperation and operating methods.
International Business
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Author : K. Praveen Parboteeah
language : en
Publisher: Routledge
Release Date : 2017-07-06
International Business written by K. Praveen Parboteeah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Business & Economics categories.
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy. With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.
International Business Strategy
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Author : Alain Verbeke
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-07
International Business Strategy written by Alain Verbeke and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Ebook Principles And Practice Of Marketing 9e
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Author : David Jobber
language : en
Publisher: McGraw Hill
Release Date : 2019-08-01
Ebook Principles And Practice Of Marketing 9e written by David Jobber and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing, 9e
Managing International Business In China
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Author : Xiaowen Tian
language : en
Publisher: Cambridge University Press
Release Date : 2016-10-06
Managing International Business In China written by Xiaowen Tian and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-06 with Business & Economics categories.
Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.
Principles And Practice Of Marketing 10 E
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Author : JOBBER AND ELLI
language : en
Publisher: McGraw Hill
Release Date : 2023-02-21
Principles And Practice Of Marketing 10 E written by JOBBER AND ELLI and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Business & Economics categories.
EBOOK: Principles and Practices of Marketing 10/e