International Marketing For Travel And Tourism
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The International Marketing Of Travel And Tourism
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Author : François Vellas
language : en
Publisher: Palgrave
Release Date : 1999
The International Marketing Of Travel And Tourism written by François Vellas and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Elektronisk handel categories.
Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel.
The International Marketing Of Travel And Tourism
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Author : François Vellas
language : en
Publisher:
Release Date :
The International Marketing Of Travel And Tourism written by François Vellas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
"Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector."--...
International Marketing For Travel And Tourism
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Author :
language : en
Publisher:
Release Date : 2002
International Marketing For Travel And Tourism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Tourism categories.
Marketing In Travel And Tourism
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Author : Victor T.C. Middleton
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing In Travel And Tourism written by Victor T.C. Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Marketing In Travel And Tourism
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Author : Victor Middleton
language : en
Publisher: Routledge
Release Date : 2010-09-08
Marketing In Travel And Tourism written by Victor Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Marketing Tourist Destinations In Emerging Economies
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Author : Ishmael Mensah
language : en
Publisher: Springer Nature
Release Date : 2021-11-27
Marketing Tourist Destinations In Emerging Economies written by Ishmael Mensah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-27 with Business & Economics categories.
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Destination Marketing
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2015-10-23
Destination Marketing written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Promoting International Tourism
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Author : Godfrey Harris
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 1999
Promoting International Tourism written by Godfrey Harris and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Second Edition Of The Book Has Been Termed The Single Most Useful Text In The Field Of International Tourism Marketing. It Includes A Host Of Fresh Examples And Practical Ideas To Demonstrate How Every Element Of The Book S Comprehensive 10-Step Program Works And How Each Can Be Implemented. Long Considered An Essential Reference Source For The Teachers/Students Involved In Travel, Tourism, And Recreation Programmes As Well As For The Book Shelves Of Every Local Government Tourism Office, Visitor Authority, Convention Center, Chamber Of Commerce, University Library And The Front Offices Of Hotel Chains, Transportation Companies And Travel Specialists.Reviews Public And Private Groups In The Visitor Business Take Note: This Fresh Edition Of A Widely Regarded, Savvy Book Shows What To Do, How To Do It, And When...Updated...To Reflect The Swift Changes That Will Affect Tourism Past Century S End. The Book Reader, Fall 1996 This Book A Most Useful Exposition On How A Community Or Agency Can Go About Conceptualizing, Designing, Delivering And Promoting A Successful Tourism Package Is A Must Read. Business Punch (Kingston, Jamaica), September 3-16, 1996Comments If You Are In The Travel Business, Get This Book. It S Going To Make You Work Smarter...And It S Going To Make Any Place In The Country A Better Place To Visit. Brad Smith, Foremost West, May 6, 1996 Promoting International Tourism Is Commended To All Who Wish To Learn And Become Engaged In The Tourism Business. Larry Langley Senior Marketing Consultant, Universal Federation Of Travel Agents Association ...Of Immense Value Not Only To The Student Of International Marketing, But Also As A Wonderfully Practical Strategic Plan For A Community Or Commercial Venture... Georgia Maclean Former Director Of Tourism, Canada High Commission, London ...A Wealth Of Actional Information In A Highly Professional, How-To Format That Should Be Required Reading For Anyone Interested In Promoting International Tourism. Terry Cahill Vice President, San Diego Convention And Visitors Bureau
International Tourism Management
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Author : Arjun Kumar Bhatia
language : en
Publisher: Sterling Publishers Pvt. Ltd
Release Date : 2006-05
International Tourism Management written by Arjun Kumar Bhatia and has been published by Sterling Publishers Pvt. Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
This book tries to examine the complex global phenomenon of international tourism, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation.
Travel Marketing Tourism Economics And The Airline Product
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Author : Mark Anthony Camilleri
language : en
Publisher: Springer
Release Date : 2017-10-03
Travel Marketing Tourism Economics And The Airline Product written by Mark Anthony Camilleri and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Business & Economics categories.
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA