Marketing Tourist Destinations In Emerging Economies
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Marketing Tourist Destinations In Emerging Economies
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Author : Ishmael Mensah
language : en
Publisher: Springer Nature
Release Date : 2021-11-27
Marketing Tourist Destinations In Emerging Economies written by Ishmael Mensah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-27 with Business & Economics categories.
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author : Ray, Nilanjan
language : en
Publisher: IGI Global
Release Date : 2015-08-03
Emerging Innovative Marketing Strategies In The Tourism Industry written by Ray, Nilanjan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Tourism S New Markets
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Author : Philip Pearce
language : en
Publisher:
Release Date : 2020-09-30
Tourism S New Markets written by Philip Pearce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with categories.
Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.
Tourism S New Markets
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Author : Philip Pearce
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2020-09-30
Tourism S New Markets written by Philip Pearce and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
Managing And Marketing Tourist Destinations
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2010-11-01
Managing And Marketing Tourist Destinations written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Tourism Marketing For Developing Countries
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Author : Eli Avraham
language : en
Publisher: Springer
Release Date : 2016-02-25
Tourism Marketing For Developing Countries written by Eli Avraham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-25 with Business & Economics categories.
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Marketing Island Destinations
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Author : Acolla Lewis-Cameron
language : en
Publisher: Routledge
Release Date : 2010
Marketing Island Destinations written by Acolla Lewis-Cameron and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Tourism Marketing For Cities And Towns
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Author : Bonita Kolb
language : en
Publisher: Routledge
Release Date : 2006-08-14
Tourism Marketing For Cities And Towns written by Bonita Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-14 with Business & Economics categories.
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Community Destination Management In Developing Economies
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Author : Kaye Chon Sung
language : en
Publisher: Routledge
Release Date : 2013-05-13
Community Destination Management In Developing Economies written by Kaye Chon Sung and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. Community Destination Management in Developing Economies is divided into three sections. The first section provides a basic introduction to community tourism destination management with a special emphasis on community participation and practical case studies. The second section reviews the basic tools essential for managing destinations, such as Environmental Impact Assessments (EIA), Geographic Information Systems (GIS), remote sensing technologies, good governance, and carrying capacity. The final section provides a wide range of illuminating case studies designed to illustrate both the conceptual issues discussed in the first part along with the tools developed in the second part. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics. Community Destination Management in Developing Economies topics include: the principles of sustainable tourism product marketing and development financing destination planning organizational structure and management destination site management and operations the nature of tourism participation of the community in development projects Environmental Impact Assessments (EIA) Geographic Information Systems (GIS) remote sensing technology historic resource management the concept and application of good governance carrying capacity as a destination management tool preservation of heritage in tourism computer visualization technology festival and event tourism and more! Community Destination Management in Developing Economies is essential reading for urban planners and managers, tourism planners, economic development officials, politicians and policymakers working at the local level, consultants working in developing economies, officials from aid agencies and development banks responsible for developing and approving development projects for tourism purposes, educators and students, and those without tourism planning and development training who need this specialized information.
Advances In Tourism Destination Marketing
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2009-09-10
Advances In Tourism Destination Marketing written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.