Marketing Island Destinations
DOWNLOAD
Download Marketing Island Destinations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Island Destinations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Island Destinations
DOWNLOAD
Author : Acolla Lewis-Cameron
language : en
Publisher: Routledge
Release Date : 2010
Marketing Island Destinations written by Acolla Lewis-Cameron and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Island Tourism
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2010
Island Tourism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Culture and tourism categories.
Geography And Tourism Marketing
DOWNLOAD
Author : Martin Oppermann
language : en
Publisher: Routledge
Release Date : 1997
Geography And Tourism Marketing written by Martin Oppermann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Presents case studies and articles which illustrate how insights from geography can be used to conquer market segmentation and improve tourism marketing approaches. Topics include the World Wide Web in travel and tourism marketing; the advantages of understanding the impact that a tourist's country of origin has on small island destinations; pinpoi
Geography And Tourism Marketing
DOWNLOAD
Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2013-07-04
Geography And Tourism Marketing written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Business & Economics categories.
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
Destination Marketing
DOWNLOAD
Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2012-08-06
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Business & Economics categories.
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Local Food In Caribbean Small Island Developing States Sids Destination Marketing The Case Of Trinidad Tobago
DOWNLOAD
Author : Winston Mohammed
language : en
Publisher:
Release Date : 2022
Local Food In Caribbean Small Island Developing States Sids Destination Marketing The Case Of Trinidad Tobago written by Winston Mohammed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Cooking, Caribbean categories.
Trinidad & Tobago is a Caribbean and Small Island Destination State (SIDS) tourism anomaly because it is neither a mass leisure nor a traditional (3S) sun, sea, and sand tourist destination. There is growing scholarly attention on food-related destination marketing in the most successful and attractive tourist destinations globally. Despite the influence of food on a destination's competitiveness and attractiveness, policymakers and tourism organizations of the Caribbean and Trinidad & Tobago have at best underutilized and even ignored the potential of local food because they poorly understand its capacity and capability. Traditional destination marketing treats food merely as a complementary attraction and one of several brand image elements and objectifies it as functional and an element of culture. A 3C destination experience featuring Trinidad & Tobago Carnival, chocolate, and cuisine is more authentically and uniquely competitive than merely homaging ubiquitous 3S brand loyalty. Achieving a deeper understanding of the contemporary leveraging of Trinidad & Tobago's local food and its albeit unofficial status as the culinary capital of the Caribbean as a destination marketing pull is pivotal. A food tourism strategic marketing plan incorporating the facets of Trinitario fine chocolate food souvenirs targeted to the Caribbean cruise tourism industry and destination food safety and hygiene is a crucial cornerstone of contriving future Trinidad & Tobago destination loyalty strategies. However, leveraging an expansive diaspora as destination ambassadors and the growing popularity of Trinidad & Tobago-styled carnival festivals held predominantly in major North American and U.K. cities are the key destination loyalty success pivots.
Destination Branding
DOWNLOAD
Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Tourism Branding
DOWNLOAD
Author : Liping Cai
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-12-21
Tourism Branding written by Liping Cai and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Business & Economics categories.
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
Archipelago Tourism
DOWNLOAD
Author : Godfrey Baldacchino
language : en
Publisher: Routledge
Release Date : 2016-03-09
Archipelago Tourism written by Godfrey Baldacchino and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Social Science categories.
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
Marketing Places And Spaces
DOWNLOAD
Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-07-08
Marketing Places And Spaces written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-08 with Business & Economics categories.
Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.