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Tourism Marketing For Cities And Towns

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Tourism Marketing For Cities And Towns

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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2006

Tourism Marketing For Cities And Towns written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

Tourism Marketing For Cities And Towns

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Author : Bonita M. Kolb
language : en
Publisher: Elsevier
Release Date : 2006

Tourism Marketing For Cities And Towns written by Bonita M. Kolb and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Tourism Marketing For Cities And Towns

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Author : Bonita Kolb
language : en
Publisher: Routledge
Release Date : 2006-08-14

Tourism Marketing For Cities And Towns written by Bonita Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-14 with Business & Economics categories.

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

Tourism Marketing For Cities And Towns

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Author : Bonita Kolb
language : en
Publisher: Routledge
Release Date : 2006-08-14

Tourism Marketing For Cities And Towns

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Author : Bonita Kolb
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-10

Tourism Marketing For Cities And Towns written by Bonita Kolb and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-10 with Business & Economics categories.

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Marketing Your City U S A

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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2012-10-12

Marketing Your City U S A written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Managing Tourism In Cities

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Author : Duncan Tyler
language : en
Publisher:
Release Date : 1998

Managing Tourism In Cities written by Duncan Tyler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

This up-to-date text presents a series of examples of good urban tourism management practice drawn from the UK, Europe, Australia, Asia, USA and Canada, examining areas as diverse as the historic case of Venice and the gay nightlife of San Francisco.

Urban Destination Marketing In Contemporary Europe

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Author : John Heeley
language : en
Publisher: Channel View Publications
Release Date : 2015

Urban Destination Marketing In Contemporary Europe written by John Heeley and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.

Aiming to unite theory and practice, this volume addresses the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). It includes 21 in-depth interviews with senior DMO executives, to allow practitioners to describe in their own words how they conduct their marketing activities.

Urban Tourism

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Author : Stephen Page
language : en
Publisher:
Release Date : 1995

Urban Tourism written by Stephen Page and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Cities and towns categories.

"This is the first introductory level text to look at the nature of urban tourism. A study of the issues and problems involved in urban tourism reveals the multifunctional nature of cities as tourist destinations. All the main aspects of urban tourism are examined including: the range of tourists and their motives for visiting urban destinations, the types of facilities, the impact of tourism on urban environments, and managerial and planning techniques used to market and manage cities as tourism destinations." "Recent innovations in the management of urban tourism are highlighted. A range of international case studies provide practical examples of the issues raised. This integrated, holistic view of urban tourism encompasses the needs of practitioners, and will be very useful for students of tourism, leisure and planning at diploma and undergraduate level."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Marketing Places

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Author : Philip Kotler
language : en
Publisher: Simon and Schuster
Release Date : 2002-01-15

Marketing Places written by Philip Kotler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-15 with Business & Economics categories.

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Tourism Marketing For Cities And Towns

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