International Marketing Rle International Business
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International Marketing Rle International Business
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Author : Colin Gilligan
language : en
Publisher: Routledge
Release Date : 2013-01-04
International Marketing Rle International Business written by Colin Gilligan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Research In International Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-04-02
Research In International Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Business & Economics categories.
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Perspectives On International Marketing Re Issued Rle International Business
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Author : Stanley Paliwoda
language : en
Publisher: Routledge
Release Date : 2013-01-04
Perspectives On International Marketing Re Issued Rle International Business written by Stanley Paliwoda and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
International Marketing Rle International Business
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Author : Simon Majaro
language : en
Publisher: Routledge
Release Date : 2013-01-04
International Marketing Rle International Business written by Simon Majaro and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
Strategies For International Industrial Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-05-07
Strategies For International Industrial Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
International Marketing
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Author : Colin Gilligan
language : en
Publisher: Routledge
Release Date : 2012-11-26
International Marketing written by Colin Gilligan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Business & Economics categories.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
New Perspectives On International Marketing
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Author : Stanley J. Paliwoda
language : en
Publisher:
Release Date : 1991
New Perspectives On International Marketing written by Stanley J. Paliwoda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
The Growth Of International Business Rle International Business
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Author : MARK CASSON
language : en
Publisher: Routledge
Release Date : 2013-01-17
The Growth Of International Business Rle International Business written by MARK CASSON and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Business & Economics categories.
This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
The Large International Firm Rle International Business
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Author : Edith Penrose
language : en
Publisher:
Release Date : 2014-03-19
The Large International Firm Rle International Business written by Edith Penrose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-19 with International business enterprises categories.
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.
The Large International Firm Rle International Business
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Author : Edith Penrose
language : en
Publisher: Routledge
Release Date : 2013-05-20
The Large International Firm Rle International Business written by Edith Penrose and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-20 with Business & Economics categories.
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.