Internationalisierung Deutscher Medienunternehmen In Europa
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Internationalisierung Deutscher Medienunternehmen In Europa
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Author : Anke Graewer
language : de
Publisher: GRIN Verlag
Release Date : 2007-01-05
Internationalisierung Deutscher Medienunternehmen In Europa written by Anke Graewer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-05 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,7, Rheinische Fachhochschule Köln, 217 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Angesichts des strukturellen Umbruches und Sättigung auf dem deutschen Medienmarkt können sich die Zeitschriftenverlage der systematischen Erschließung von Auslandsmärkten und dem Wandel vom Verlagshaus zum internationalen Medienunternehmen kaum noch entziehen. Die Chancen, die sich für Medienunternehmen mit ihrem Wissen und ihrer Kompetenz ergeben, und die kapitalintensive und outputdegressive Kostenstruktur sind Argumente für eine Internationalisierung der Unternehmensaktivitäten. Durch die Komplexität der Internationalisierung werden neue Anforderungen an die Unternehmen und die Produkte gestellt. Bei der Erschließung von Auslandsmärkten erfordern Medienprodukte aufgrund ihrer kulturellen, ökonomischen und politisch- rechtlichen Spezifika eine Adaption an die Gegebenheiten des jeweiligen Zielmarktes. Die Herausforderung besteht darin, die Divergenzen auf den Märkten zu identifizieren und bestmöglich mit und in den unterschiedlichen Kulturen der Länder zu agieren. Ziel dieser Arbeit ist es daher, die strategisch relevanten Faktoren und Strategien für eine erfolgreiche Internationalisierung zu erarbeiten. In diesem Zusammenhang wird die Komplexität der verschiedenen Einflussfaktoren auf den Internationalisierungsprozess und deren Auswirkungen auf die verschiedenen Strategien und Erfolgsfaktoren, der deutschen Medienunternehmen auf dem europäischen Marktplatz, dargestellt.
Medienkonzentration Und Die Internationalisierung Deutscher Medienkonzerne Am Beispiel Der Bertelsmann Ag
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Author : Christine Hierl
language : de
Publisher: GRIN Verlag
Release Date : 2007-02-06
Medienkonzentration Und Die Internationalisierung Deutscher Medienkonzerne Am Beispiel Der Bertelsmann Ag written by Christine Hierl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-06 with Business & Economics categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Ludwig-Maximilians-Universität München (Institut für Kommunikationswissenschaft (ZW)), Sprache: Deutsch, Abstract: Mitte der neunziger Jahre hat eine Konzentrationswelle eingesetzt, deren Ausmaß frühere Wellen weit in den Schatten stellte. Mittlerweile sind Meldungen über Unternehmenszusammenschlüsse auf der Tagesordnung. Neu ist diese Entwicklung allerdings nicht, denn bereits seit den 60er Jahren dominieren einige wenige Unternehmen den Medienmarkt. Dass diese Unternehmen das Ziel vor Augen hatten, mittels der Konzentration zu Macht, Einfluss, Prestige und natürlich zu Geld zu gelangen, liegt auf der Hand. Zwar besteht "[die] Funktion der Presse in der Gesellschaft (...) darin zu informieren, aber ihre Rolle besteht darin Geld zu machen." 1 Spätestens die demokratisch fragwürdigen Abläufe in Berlusconis Italien und das grandiose Scheitern des Medienimperiums von Leo Kirch haben die Medienkonzentration und deren gesellschaftliche Bedeutung in das Interesse der Öffentlichkeit gerückt. Vor dem Hintergrund international agierender Medienkonzerne und der Globalisierung des Mediensektors nimmt diese gesellschaftliche Relevanz weiter zu. Die vorliegende Arbeit beschäftigt sich in einem ersten Schritt mit den Auslösern, Ursachen und Folgen der Medienkonzentration. Da die Globalisierung einer der entscheidenden Auslöser für die Konzentrationsprozesse deutscher Medienunternehmen ist, wird in einem zweiten Schritt die Entwicklung eines deutschen Medienhauses zu einem internationalen Konzern analysiert: die Bertelsmann AG, „(...) das aus Deutschland stammende Beispiel für die Konzentration im Medienbereich schlechthin.“ 2 Ein besonderes Augenmerk gilt der Frage, wie die Bertelsmann AG mit den Herausforderungen, die eine Internationalisierungsstrategie mit sich bringt, umgegangen ist und sie letztendlich gemeistert hat. [...]
European And International Media Law
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Author : Jan Oster
language : en
Publisher: Cambridge University Press
Release Date : 2017
European And International Media Law written by Jan Oster and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Law categories.
This unique textbook offers a comprehensive overview of European and international media law, and how globalised communication has shaped it.
The Globalization Of International Law
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Author : PaulSchiff Berman
language : en
Publisher: Routledge
Release Date : 2017-07-05
The Globalization Of International Law written by PaulSchiff Berman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with History categories.
'International law' is no longer a sufficient rubric to describe the complexities of law in an era of globalization. Accordingly, this collection situates cross-border norm development at the intersection of interdisciplinary scholarship on comparative law, conflict of laws, civil procedure, cyberlaw, legal pluralism and the cultural analysis of law, as well as traditional international law. It provides a broad range of seminal articles on transnational law-making, governmental and non-governmental networks, judicial influence and cooperation across borders, the dialectical relationships among national, international and non-state legal norms, and the possibilities of 'bottom-up' and plural law-making processes. The introduction situates these articles within the framework of law and globalization and suggests four important ways in which such a framework enlarges the traditional focus of international law. This book, therefore, provides a crucial reference for scholars and practitioners seeking to understand the varied processes of norm development in the emerging global legal order.
International Teaching And Learning Settings In The Academic Professionalisation Of Adult Education
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Author : Monika Staab
language : en
Publisher: Firenze University Press
Release Date :
International Teaching And Learning Settings In The Academic Professionalisation Of Adult Education written by Monika Staab and has been published by Firenze University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Academic education plays an important role in the development of professionalism of adult educators. Given the interconnectedness of adult education with global and international developments, this international and comparative study illustrates the need for a systematic and comprehensive internationalisation of adult education programmes and the relevance of international teaching and learning settings for the development of professionalism in adult education. Based on focus group and graduate interviews of three master’s programmes with a focus on adult education at the Universities of Würzburg, Belgrade and Florence, similarities and differences in the internationalisation of the programmes are revealed and supporting factors for the development of professionalism are highlighted.
The Authoritarian International
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Author : Stephen G. F. Hall
language : en
Publisher: Cambridge University Press
Release Date : 2023-05-25
The Authoritarian International written by Stephen G. F. Hall and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-25 with Political Science categories.
Stephen Hall argues that democracies can preserve their norms and values from increasing attacks and backsliding by better understanding how authoritarian regimes learn. He focuses on the post-Soviet region, investigating two established authoritarian regimes, Belarus and Russia, and two hybrid-regimes, Moldova and Ukraine, with the aim of explaining the concept of authoritarian learning and revealing the practices that are developed and the sources of that learning. Hall finds clear signs of collaboration between countries in developing best survival practices between authoritarian-minded elites, and demonstrates that learning does not just occur between states, rather it can happen at the intra-state level, with elites learning lessons from previous regimes in their own countries. He highlights the horizontal nature of this learning, with authoritarian-minded elites developing methods from a range of sources to ascertain the best practices for survival. Post-Soviet regional organisations are crucial for the development and sharing of these survival practices as they provide 'learning rooms' and training exercises.
Research Handbook On Eu Media Law And Policy
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Author : Parcu, Pier L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-09-21
Research Handbook On Eu Media Law And Policy written by Parcu, Pier L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-21 with Law categories.
This cutting-edge Research Handbook presents a comprehensive overview of the European Union’s influence on the regulation of the media sector in the digital age. It explores and compares several areas of European legislation that have an impact on the media sector, defined in a broad sense for its capacity to influence the public opinion at large.
The European Union In International Climate Change Politics
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Author : Rudiger K.W. Wurzel
language : en
Publisher: Routledge
Release Date : 2016-11-25
The European Union In International Climate Change Politics written by Rudiger K.W. Wurzel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Political Science categories.
In recent years climate change has emerged as an issue of central political importance while the EU has become a major player in international climate change politics. How can a ‘leaderless Europe’ offer leadership in international climate change politics - even in the wake of the UK’s Brexit decision? This book, which has been written by leading experts, offers a critical analysis of the EU leadership role in international climate change politics. It focuses on the main EU institutions, core EU member states and central societal actors (businesses and environmental NGOs). It also contains an external perspective of the EU’s climate change leadership role with chapters on China, India and the USA as well as Norway. Four core themes addressed in the book are: leadership, multilevel and polycentric governance, policy instruments, and the green and low carbon economy. Fundamentally, it asks why we have EU institutional actors, why certain member states and particular societal actors tried to take on a leadership role in climate change politics and how, if at all, have they managed to achieve this? This text will be of key interest to scholars, students and practitioners in EU studies and politics, international relations, comparative politics and environmental politics.
The Sage International Encyclopedia Of Mass Media And Society
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Author : Debra L. Merskin
language : en
Publisher: SAGE Publications
Release Date : 2019-11-12
The Sage International Encyclopedia Of Mass Media And Society written by Debra L. Merskin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Social Science categories.
The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.
International Investment Law And Eu Law
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Author : Marc Bungenberg
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-18
International Investment Law And Eu Law written by Marc Bungenberg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-18 with Law categories.
The entry into force of the Lisbon Treaty entails sweeping changes with respect to foreign investment regulation. Most prominently, the Treaty on the Functioning of the European Union (TFEU) now contains in its Article 207 an explicit competence for the regulation of foreign direct investment as part of the Common Commercial Policy (CCP) chapter. With this new competence, the EU will become an important actor in the field of international investment politics and law. The new empowerment in the field of international investment law prompts a multitude of questions. This volume analyzes in depth the new “post-Lisbon situation” in the area of investment policy, provokes further discussion and offers new approaches.