Internationalisierungspotenziale Im Zeitschriftenmarkt
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Internationalisierungspotenziale Im Zeitschriftenmarkt
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Author : Marc Liewehr
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Internationalisierungspotenziale Im Zeitschriftenmarkt written by Marc Liewehr and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Durch die gezielte Analyse der Bedingungen im Zielland und der Eigenschaften des Zeitschriftenkonzepts zeigt Marc Liewehr das Internationalisierungspotenzial einer Zeitschrift und die Ableitung konkreter Maßnahmen für einen effizienten Transfer des Titels ins Ausland auf.
Internationalisierungspotenziale Im Zeitschriftenmarkt
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Author : Marc Liewehr
language : de
Publisher: Deutscher Universitätsverlag
Release Date : 2002-07-29
Internationalisierungspotenziale Im Zeitschriftenmarkt written by Marc Liewehr and has been published by Deutscher Universitätsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-29 with Business & Economics categories.
Durch die gezielte Analyse der Bedingungen im Zielland und der Eigenschaften des Zeitschriftenkonzepts zeigt Marc Liewehr das Internationalisierungspotenzial einer Zeitschrift und die Ableitung konkreter Maßnahmen für einen effizienten Transfer des Titels ins Ausland auf.
Management And Economics Of Communication
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Author : M. Bjørn Rimscha
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-06-08
Management And Economics Of Communication written by M. Bjørn Rimscha and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Language Arts & Disciplines categories.
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Scaling Up And Out Achieving Widespread Impact Through Agricultural Research
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Author : Douglas Pachico
language : en
Publisher: CIAT
Release Date : 2004
Scaling Up And Out Achieving Widespread Impact Through Agricultural Research written by Douglas Pachico and has been published by CIAT this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Agriculture categories.
Medienwissenschaft 3 Teilband
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Author : Joachim-Felix Leonhardt
language : de
Publisher: Walter de Gruyter
Release Date : 2002
Medienwissenschaft 3 Teilband written by Joachim-Felix Leonhardt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Aufgabe des Handbuchs Medienwissenschaft ist es, das aktuelle Wissen über die Medien in großer Breite, in Aktualität wie in historischer Sicht zusammenzustellen. Es hat aber auch das Ziel, die erhebliche Heterogenität des Gegenstands sichtbar zu machen. Der dritte Teilband des Handbuchs schließt die Gegenwartsdarstellung ab mit Film, Hörfunk und Fernsehen. Es folgt ein zusammengehöriger Block über die Mediengesellschaft mit der Untergliederung Medienmarkt, Medienpolitik, Medienrecht und -ethik, Medienpädagogik und Mediendidaktik. Die Kapitel 'Forschungseinrichtungen und Forschungsschwerpunkte' runden den Band ab. Jeder Artikel enthält eine Auswahlbibliographie zur jeweiligen Thematik.
Open Access And The Humanities
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Author : Martin Paul Eve
language : en
Publisher: Cambridge University Press
Release Date : 2014-11-27
Open Access And The Humanities written by Martin Paul Eve and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Reference categories.
If you work in a university, you are almost certain to have heard the term 'open access' in the past couple of years. You may also have heard either that it is the utopian answer to all the problems of research dissemination or perhaps that it marks the beginning of an apocalyptic new era of 'pay-to-say' publishing. In this book, Martin Paul Eve sets out the histories, contexts and controversies for open access, specifically in the humanities. Broaching practical elements alongside economic histories, open licensing, monographs and funder policies, this book is a must-read for both those new to ideas about open-access scholarly communications and those with an already keen interest in the latest developments for the humanities. This title is also available as Open Access via Cambridge Books Online.
The Handbook Of Journal Publishing
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Author : Sally Morris
language : en
Publisher: Cambridge University Press
Release Date : 2013-02-21
The Handbook Of Journal Publishing written by Sally Morris and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-21 with Business & Economics categories.
An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.
Kursbuch Strategieentwicklung
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Author : Walter Simon
language : de
Publisher: Redline Wirtschaft
Release Date : 2008-07-23
Kursbuch Strategieentwicklung written by Walter Simon and has been published by Redline Wirtschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-23 with Business & Economics categories.
Strategieentwicklung und -umsetzung ganz einfach: Eine Schritt-für-Schritt-Anleitung für Unternehmer. Lebendig und praxisnah bringt der Strategiecoach Walter Simon Firmen strategisch auf Erfolgskurs. Übersichtlich strukturiert und verständlich formuliert beschreibt er die einzelnen Felder und Schritte erfolgreicher Strategiearbeit. Den Praxistest liefert er gleich mit: Viele Fallbeispiele aus seiner fünfundzwanzigjährigen Beraterpraxis beweisen, dass strategisches Management wichtig und nützlich ist. Übersichten, Checklisten und Grafiken veranschaulichen den Einsatz der Strategiewerkzeuge, beispielsweise Szenario-, Portfolio- oder Konkurrenzanalyse. Dieser Ratgeber unterstützt Manager und Unternehmer, ihre Strategie zu definieren und erfolgreich umzusetzen.
Scholarly Journals At The Crossroads
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Author : Ann Okerson
language : en
Publisher: Association of Research Libr
Release Date : 1995
Scholarly Journals At The Crossroads written by Ann Okerson and has been published by Association of Research Libr this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Language Arts & Disciplines categories.
An Internet discussion about scientific and scholarly journals and their future.
The Potato Plan Collection
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Author : Mirjam Zuger
language : en
Publisher: Nai010 Publishers
Release Date : 2018-08-28
The Potato Plan Collection written by Mirjam Zuger and has been published by Nai010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-28 with Architecture categories.
This book celebrates Patrick Abercrombie?s famous 'Potato Plan' and reveals its potential as an analytical tool for contemporary urban territories. Originally drawn in 1943 as part of the 'County of London Plan', Abercrombie?s 'Social and Functional Analysis Map' poetically illustrates the city as an agglomeration of manifold neighbourhoods, character areas and centralities.