Interne Und Externe Kommunikation Sozialmedia Marketing Zur Personalbeschaffung Im Krankenhaus
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Interne Und Externe Unternehmenskommunikation Im Social Media Marketing
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Author : Eugenie Becker
language : de
Publisher: GRIN Verlag
Release Date : 2021-03-17
Interne Und Externe Unternehmenskommunikation Im Social Media Marketing written by Eugenie Becker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with Medical categories.
Studienarbeit aus dem Jahr 2021 im Fachbereich Medizin - Krankenhauswesen, Klinische Medizin, , Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der internen und externen Unternehmenskommunikation im Bereich des Social Media-Marketings zur Personalbeschaffung im Krankenhaus. Dabei wird vor allem auf die folgenden Punkte eingegangen. Welche Rolle spielt die Unternehmenskommunikation und der Einsatz von Social Media-Marketing eines Unternehmens im Gesundheitsbereich, dem Krankenhaus? Was wird unter dem Begriff Social-Media verstanden? Wie wird Sozialmedia-Marketing zur Personalbeschaffung im Krankenhaus genutzt? Welche Vor- und Nachteile der Personalbeschaffung über das Social Media-Marketing ergeben sich hierbei?
Nutzung Von Social Media Marketing Zur Personalbeschaffung Im Krankenhaus
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2022-08-10
Nutzung Von Social Media Marketing Zur Personalbeschaffung Im Krankenhaus written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-10 with Business & Economics categories.
Projektarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule Fresenius Idstein, Sprache: Deutsch, Abstract: Die vorliegende Projektarbeit beschäftigt sich mit der Fragestellung nach den Möglichkeiten des Online-Marketings und speziell des Social-Media-Marketings im Krankenhaus zur gezielten Erreichung von potenziellen Fachkräften. Zunächst soll einleitend auf die aktuelle Situation in den Krankenhäusern, sowie den Fachkräftemangel und die Personalbeschaffung eingegangen werden, um die Relevanz des vorgestellten Themas verdeutlichen zu können. Folgend soll die Entwicklung des Marketings hin zum Online-Marketing im Gesundheitswesen dargestellt werden. Im nächsten Kapitel werden die Rahmenbedingungen und Anwendungsmöglichkeiten dieser Art von Marketing beschrieben, bevor speziell auf das Social-Media-Marketing im Krankenhaus eingegangen werden soll. Unter Einbezug der neuen Erkenntnisse soll im letzten Kapitel die Fragestellung beantwortet werden, welche Möglichkeiten das Social-Media-Marketing zur Personalbeschaffung bietet. Abschließend wird ein Fazit über die wissenschaftliche Arbeit erfolgen und auf möglichen Forschungsbedarf hingewiesen.
Interne Und Externe Kommunikation Sozialmedia Marketing Zur Personalbeschaffung Im Krankenhaus
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Author : Eugenie Becker
language : de
Publisher:
Release Date : 2021
Interne Und Externe Kommunikation Sozialmedia Marketing Zur Personalbeschaffung Im Krankenhaus written by Eugenie Becker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Externe Kommunikation Im Unternehmen Durch Social Media Marketing Networking Recruiting Und Marktforschung
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Author : Hanna-Mirjam Thiem
language : de
Publisher: Diplomarbeiten Agentur
Release Date : 2012-05-25
Externe Kommunikation Im Unternehmen Durch Social Media Marketing Networking Recruiting Und Marktforschung written by Hanna-Mirjam Thiem and has been published by Diplomarbeiten Agentur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-25 with Business & Economics categories.
Facebook, Twitter, YouTube... Fast t„glich erfahren wir in den Medien Neuigkeiten ber soziale Netzwerke. Meistens wird ber ihren enormen Zuwachs und ihre Auswirkungen auf die Menschheit philosophiert, oft werden aber auch Themen wie fehlender Datenschutz oder die Entstehung eines ?gl„sernen Menschen? diskutiert. H„ufig ignorieren jedoch gerade Kritiker die Chancen, die solche sozialen Netzwerke bieten. So k”nnen soziale Netzwerke zum Beispiel dabei helfen, neue Kunden zu gewinnen, die Kundenzufriedenheit zu erh”hen, neue Vertriebskan„le auszubauen, das Image zu verbessern, die Markenbekanntheit zu erh”hen, neue Mitarbeiter zu rekrutieren, das eigene Netzwerk auszubauen, Marktforschung zu betreiben und vieles mehr. Diese Arbeit hilft Ihnen dabei, einen šberblick darber zu bekommen, was der Begriff ?Social Media? berhaupt alles beinhaltet. Angefangen bei Blogs, Foren und sozialen Netzwerken bis hin zu Microblogging, Verbraucherportalen und Mediasharing-Sites werden die Besonderheiten und die geschichtliche Entstehung dieser einzelnen Social Media-Werkzeuge erl„utert. Inbegriffen sind Seiten wie Facebook, Twitter, YouTube, Wikipedia, Qype und viele mehr. Der Schwerpunkt dieser Arbeit liegt darauf, welche Faktoren beim Einsatz von Social Media-Werkzeugen in den Bereichen Marketing, Recruiting, Networking und Marktforschung eine Rolle spielen. Dazu werden einige Praxisbeispiele dargestellt. Anschlieáend werden die Erfolgsfaktoren eines effizienten Social Media-Einsatzes aufgefhrt, genauso wie die Vor- und Nachteile von sozialen Netzwerken. Im Anschluss daran wird die Nutzung von Social Media in der internen Unternehmenskommunikation er”rtert und abschlieáend erfolgt ein Ausblick in die Zukunft.
Internal And External Sourcing Strategies
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Author : James Tallant
language : en
Publisher: GRIN Verlag
Release Date : 2011-02-21
Internal And External Sourcing Strategies written by James Tallant and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-21 with Business & Economics categories.
Essay from the year 2010 in the subject Business economics - Supply, Production, Logistics, grade: 91.00, University of Phoenix, course: ISCOM 370 Strategic Supply Chain Management, language: English, abstract: Internal/External Sourcing Strategies Paper Organizations face challenges to improve their financial standing. Challenges such as product design and quality, cost of goods sold, and cycle time contribute to an organizations financial health. To assist organizations better control these factors, supply chain management techniques, when implemented improve costs, delivery cycle times, and quality. Supply chain management achieves these goals through the use of strategic sourcing. Strategic sourcing leads organizations’ to decide whether they want to keep certain activities in-house or internally or if they want to outsource or have certain activities done externally for them by another organization or supplier. This paper will evaluate the differences between internal and external sourcing strategies in service and manufacturing organizations. In addition, advantages and disadvantages of outsourcing to foreign countries are reviewed. Finally, a favorable position of outsourcing to a foreign country is undertaken with supporting evidence.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Communication And Organizational Culture
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Author : Joann Keyton
language : en
Publisher: SAGE
Release Date : 2011
Communication And Organizational Culture written by Joann Keyton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book provides a clear and concise introduction to the different approaches to studying organizational culture. Joann Keyton introduces the basic elements—assumptions, values, and artifacts—of organizational culture, draws on communication and management research findings, and integrates practical applications throughout the text. The book helps students to identify and read organizational culture through different lenses, create cultural interpretations, and ultimately make informed work and employment decisions.
Ebook Cultures For Performance In Health Care
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Author : Russell Mannion
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2004-10-16
Ebook Cultures For Performance In Health Care written by Russell Mannion and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-16 with Medical categories.
·What is organizational culture? ·Do organizational cultures influence the performance of health care organizations? ·Are organizational cultures capable of being managed to beneficial effect? Recent legislation in the United Kingdom has led to significant reforms within the health care system. Clinical quality, safety and performance have been the focus for improvement alongside systematic changes involving decision-making power being devolved to patients and frontline staff. However, as this book shows, improvements in performance are intrinsically linked to cultural changes within health care settings. Using theories from a wide range of disciplines including economics, management and organization studies, policy studies and the health sciences, this book sets out definitions of cultures and performance, in particular the specific characteristics that help or hinder performance. Case studies of high and low performing hospital trusts and primary care trusts are used to explore the links between culture and performance. These studies provide examples of strategies to create beneficial, high-performance cultures that may be used by other managers. Moreover, implications for future policies and research are outlined. Cultures for Performance in Health Care is essential reading for those with an interest in health care management and health policy including students, researchers, policy makers and health care professionals.
Boundless Cyber World
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Author : Nadia Kutscher
language : de
Publisher: Springer-Verlag
Release Date : 2007-07-12
Boundless Cyber World written by Nadia Kutscher and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-12 with Education categories.
Welche Bedeutung haben technische Ausstattung und soziale Zugangsorte für die Teilhabe im virtuellen Raum? Welchen Einfluss haben soziale Rahmenbedingungen auf Nutzungsdifferenzen und welche Ausprägungen finden sich in dieser Hinsicht bei Jugendlichen? In der Beantwortung dieser neuen Fragestellungen führt der Band international herausragende ExpertInnen aus verschiedenen Disziplinen zusammen. Zentrale Fragen der Bildungsteilhabe in der Informations- und Wissensgesellschaft gerade für die nachwachsende Generation, die häufig als DIE Mediengeneration schlechthin gilt, werden im Zusammenhang mit der Problematik der digitalen Spaltung thematisiert und systematisiert. Die erstmalige Zusammenführung dieser unterschiedlichen Blickwinkel führt zu neuen Erkenntnissen über die Bildungsherausforderungen des Internet.
Business Transformation Essentials
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Author : Dr Axel Uhl
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2013-09-28
Business Transformation Essentials written by Dr Axel Uhl and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-28 with Business & Economics categories.
Transformation programs are an increasing feature of global companies carrying out major change projects with high strategic relevance. These programs combine business and technical content bringing together management and information systems. Regardless of their form, they can deliver real benefits to an organization’s bottom line. On the other hand, however, one needs to remember that such complex endeavours are always affiliated with extensive interventions within the organization’s business model, organizational structure, business processes, and enterprise architecture. Not every organization is aware that this kind of interferences has also a significant influence on the corporate vision, strategy, culture, values, and even the entire value chain - elements on which an organization's long-term success strongly depends. Despite the frequency and major significance of such transformations, managers rate the competencies of their companies rather poorly in this respect. Consequently, the success rate of business transformation projects is correspondingly low. Since 2011, the Business Transformation Academy (BTA), an interdisciplinary think tank for the topic of business transformation management, has been publishing related articles and case studies in its quarterly journal ‘360° - the Business Transformation Journal’. The core focus of BTA’s publications lies in the creation of knowledge on how to manage challenging business transformation projects. Every publication describes and explains the fundamental issues that plague business transformation programs, as well as the strategies which organizations should embrace to overcome them. Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, this book provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach. In this book, the BTA has selected only its most essential readings. Each article and case study includes timeless advice that will be relevant regardless of the ever-changing business environment.