Interne Unternehmenskommunikation Im Tagesgesch Ft Firmeninterne Kommunikation Und Die Kontinuierliche Verbesserung
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Interne Unternehmenskommunikation Im Tagesgesch Ft Firmeninterne Kommunikation Und Die Kontinuierliche Verbesserung
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Author : Christoph Brüggemann
language : de
Publisher: GRIN Verlag
Release Date : 2016-04-22
Interne Unternehmenskommunikation Im Tagesgesch Ft Firmeninterne Kommunikation Und Die Kontinuierliche Verbesserung written by Christoph Brüggemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Mit Hilfe von verschiedenen Kommunikationskreisen soll das Unternehmen eine strategische Grundlage für die interne und externe Kommunikation des Gesamtunternehmens oder auch eines einzelnen Unternehmensbereichs sein. Diskutiert wird in dieser Arbeit vor allem die interne Kommunikation in kleinen- und mittelständischen Unternehmen (KMU), um das Tagesgeschäft wirkungsvoll zu ermöglichen und um eine kontinuierliche Verbesserung in einem Unternehmen aufzubauen. Generell hat Kommunikation den Auftrag einen Beitrag zu leisten wenn es um Vision, Mission, Zielen und Strategien im Unternehmen geht. In jedem Unternehmen sind wiederkehrende Muster und Strukturen der Interaktion gegeben. Diese entstehen durch andauernde Kommunikation, die entweder durch Face-To-Face oder durch ein im Unternehmen eingesetztes Medium zum Beispiel Email, Intranet und Mitarbeitergespräch ermöglicht wird. Zielsetzung dieser Arbeit ist es, Möglichkeiten der Kommunikation in Unternehmen darzustellen, verschiedene Kommunikationstypen zu beleuchten und Verbesserungsansätze in der Informationsübermittlung in Unternehmen zu leisten.
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Leading Open Innovation
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Author : Anne Sigismund Huff
language : en
Publisher: MIT Press
Release Date : 2013-01-25
Leading Open Innovation written by Anne Sigismund Huff and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-25 with Business & Economics categories.
Learning from broad experience with open innovation: how it works, who contributes to it, and arenas for innovation from manufacturing to education. In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors Nizar Abdelkafi, John Bessant, Yves Doz, Johann Füller, Lynda Gratton, Rudolf Gröger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Möslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wünderlich
Business Process Excellence
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Author : August-Wilhelm Scheer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-09-15
Business Process Excellence written by August-Wilhelm Scheer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-15 with Business & Economics categories.
Business process management is the basis for all initiatives like SCM, CRM, ERP, or business intelligence. New component and internet-based software architectures and web services require a solid process management to deliver the expected business success. However, many organizations still struggle to find the right approach to business process management. IDS Scheer delivers with ARIS the framework to meet this challenge successfully. IDS Scheer has successfully applied its ARIS business process management approach at thousands of organizations worldwide such as Intel, Siemens, or the US Navy. This book presents international case studies in various manufacturing and service industries as well as the public sector. It shows how to achieve business process excellence in practice.
Oecd Science Technology And Industry Outlook 2008
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2008-10-24
Oecd Science Technology And Industry Outlook 2008 written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-24 with categories.
Reviews key trends in science, technology and innovation in OECD countries and a number of major non-member economies including Brazil, Chile, China, Israel, Russia and South Africa.
Web Campaigning
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Author : Kirsten A. Foot
language : en
Publisher:
Release Date : 2006
Web Campaigning written by Kirsten A. Foot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Foot and Schneider examine the evolution of political campaign web practices.
New Media Campaigns And The Managed Citizen
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Author : Philip N. Howard
language : en
Publisher: Cambridge University Press
Release Date : 2006
New Media Campaigns And The Managed Citizen written by Philip N. Howard and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
A critical assessment of the role that information technologies have come to play in contemporary campaigns.
Exploring Strategy Text Only 10e
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Author : Gerry Johnson
language : en
Publisher:
Release Date : 2014-01-10
Exploring Strategy Text Only 10e written by Gerry Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Business & Economics categories.
This package includes a physical copy of Exploring Strategy text only 10th edition as well as access to the eText and MyStrategyLab. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC.
Adoption Of Innovation
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Author : Alexander Brem
language : en
Publisher: Springer
Release Date : 2015-04-10
Adoption Of Innovation written by Alexander Brem and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Business & Economics categories.
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
Managing In A Vuca World
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Author : Oliver Mack
language : en
Publisher: Springer
Release Date : 2015-07-15
Managing In A Vuca World written by Oliver Mack and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-15 with Business & Economics categories.
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.
