Web Campaigning
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Web Campaigning
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Author : Kirsten A. Foot
language : en
Publisher:
Release Date : 2006
Web Campaigning written by Kirsten A. Foot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Foot and Schneider examine the evolution of political campaign web practices.
Internet Election Campaigns In The United States Japan South Korea And Taiwan
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Author : Shoko Kiyohara
language : en
Publisher: Springer
Release Date : 2017-10-17
Internet Election Campaigns In The United States Japan South Korea And Taiwan written by Shoko Kiyohara and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with Political Science categories.
This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.
Presidential Campaigning In The Internet Age
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Author : Jennifer Stromer-Galley
language : en
Publisher:
Release Date : 2019
Presidential Campaigning In The Internet Age written by Jennifer Stromer-Galley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Language Arts & Disciplines categories.
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Political Campaigning Elections And The Internet
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Author : Darren Lilleker
language : en
Publisher: Routledge
Release Date : 2013-03-01
Political Campaigning Elections And The Internet written by Darren Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Political Science categories.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
Political Campaigning Elections And The Internet
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Author : Darren Lilleker
language : en
Publisher: Routledge
Release Date : 2024-10-14
Political Campaigning Elections And The Internet written by Darren Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-14 with Political Science categories.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.
The Internet And The 2020 Campaign
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Author : Terri L. Towner
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-10-18
The Internet And The 2020 Campaign written by Terri L. Towner and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-18 with Political Science categories.
Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign examines how candidates, campaigns and others used the Internet throughout the 2020 election.
Campaigning In The Twenty First Century
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Author : Dennis W. Johnson
language : en
Publisher: Routledge
Release Date : 2011-01-31
Campaigning In The Twenty First Century written by Dennis W. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-31 with Political Science categories.
So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.
Politicking Online
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Author : Costas Panagopoulos
language : en
Publisher: Rutgers University Press
Release Date : 2009-05-01
Politicking Online written by Costas Panagopoulos and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Political Science categories.
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Ethical Programs
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Author : James J. Brown
language : en
Publisher: University of Michigan Press
Release Date : 2015-09-09
Ethical Programs written by James J. Brown and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-09 with Business & Economics categories.
Explores the rhetorical potential and problems of a new era of hosts and guests
Ipolitics
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Author : Richard L. Fox
language : en
Publisher: Cambridge University Press
Release Date : 2012
Ipolitics written by Richard L. Fox and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Politicians rely on Twitter, Facebook and YouTube to exercise political power. Citizens around the world also use these tools to vent political frustrations, join political groups and organize revolutions. Political activists blog to promote candidates, solicit and coordinate financial contributions and provide opportunities for volunteers. iPolitics describes the ways in which new media innovations change how politicians and citizens engage the political arena. Among other things, contributors to this volume analyze whether the public's political knowledge has increased or decreased in the new media era, the role television still plays in the information universe, the effect bloggers have had on the debate and outcome of healthcare reform, and the manner in which political leaders should navigate the new media environment. While the majority of contributors examine new media and politics in the United States, the volume also provides a unique comparative perspective on this relationship using cases from abroad.