The Internet And The 2020 Campaign
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The Internet And The 2020 Campaign
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Author : Terri L. Towner
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-10-18
The Internet And The 2020 Campaign written by Terri L. Towner and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-18 with Political Science categories.
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.
Political Campaigning Elections And The Internet
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Author : Darren Lilleker
language : en
Publisher: Routledge
Release Date : 2013-03
Political Campaigning Elections And The Internet written by Darren Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03 with Political Science categories.
This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.
Political Marketing And The Election Of 2020
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Author :
language : en
Publisher:
Release Date : 2023
Political Marketing And The Election Of 2020 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with POLITICAL SCIENCE categories.
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Words That Matter
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Author : Leticia Bode
language : en
Publisher: Brookings Institution Press
Release Date : 2020-05-26
Words That Matter written by Leticia Bode and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Political Science categories.
How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
The Internet Election
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Author : Andrew Paul Williams
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2006
The Internet Election written by Andrew Paul Williams and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Political Science categories.
Analyzes the role of the Web in the 2004 presidential campaign with an eye toward following elections. This work covers grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of candidates on Web sites. It is aimed at political strategists, and Internet enthusiasts.
Political Advertising In The United States
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Author : Erika Franklin Fowler
language : en
Publisher: Routledge
Release Date : 2021-11-24
Political Advertising In The United States written by Erika Franklin Fowler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Political Science categories.
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Run For Something
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Author : Amanda Litman
language : en
Publisher: Simon and Schuster
Release Date : 2017-10-03
Run For Something written by Amanda Litman and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Political Science categories.
From the e-mail marketing director of Hillary Clinton's presidential campaign and the co-founder of Run for Something; comes an essential and inspiring guide that encourages and educates young progressives to run for local office, complete with contributions from elected officials and political operatives.
The Elections Of 2020
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Author : Michael Nelson
language : en
Publisher: University of Virginia Press
Release Date : 2021-06-15
The Elections Of 2020 written by Michael Nelson and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with History categories.
The Elections of 2020 is a timely, comprehensive, scholarly, and engagingly written account of the 2020 elections. It features essays by an all-star team of political scientists in the immediate aftermath of the 2020 general election, chronicling every stage of the presidential race as well as the coterminous congressional elections, paying additional attention to the role of the media and campaign finance in the process. Broad in coverage and bolstered by tables and figures presenting exit polls and voting results in the primaries, caucuses, and the general election, these essays discuss the consequences of these elections for the presidency, Congress, and the larger political system ContributorsMarjorie Randon Hershey, Indiana University * Marc J. Hetherington, University of North Carolina at Chapel Hill * Charles Hunt, Boise State University * Gary C. Jacobson, University of California, San Diego * William G. Mayer, Northeastern University * Nicole Mellow, Williams College * Gerald M. Pomper, Rutgers University * Paul J. Quirk, University of British Columbia * Andrew Rudalevige, Bowdoin College * Candis Watts Smith, Pennsylvania State University
Social Media And Democracy
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Author : Nathaniel Persily
language : en
Publisher: Cambridge University Press
Release Date : 2020-09-03
Social Media And Democracy written by Nathaniel Persily and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
The Canadian Federal Election Of 2021
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Author : Jon H. Pammett
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2022-09-15
The Canadian Federal Election Of 2021 written by Jon H. Pammett and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with Political Science categories.
Media pundits and students of Canadian politics alike have strived to interpret the relevance of the 2021 federal election, held in the midst of a global pandemic and reinforcing the existing parliamentary balance of power. This timely volume explains the election's import, offering an insightful account of Canadian democracy in an age of increasing rancour and polarization and explaining why the Liberals did not win a majority government. In a unique collaboration, some of the country’s most distinguished political scientists, pollsters, and journalists examine the parties, issues, machinery, and media of Canadian electoral politics, teasing out the complexities and nuances of what was seen to be a premature federal election. The Canadian Federal Election of 2021 analyzes the campaigns of the major parties and the patterns of voting behaviour. A special feature of this book is its focus on issues of diversity and difference in the partisan theatre – the voting patterns of gendered, Indigenous, and newly immigrant Canadians, as well as the millennial generation. These chapters offer important lessons for the present and for the election to come. A must-read for students, journalists, those working at affiliated think tanks and institutes, and engaged citizens, this thoughtful exposé will interest international observers and anyone following the Canadian political landscape.