Internet Marketing Foundations
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Internet Marketing
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Author : Carolyn F. Siegel
language : en
Publisher: South-Western College
Release Date : 2006
Internet Marketing written by Carolyn F. Siegel and has been published by South-Western College this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
Internet Marketing
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Author : Carolyn Siegel
language : en
Publisher:
Release Date : 2005-06-01
Internet Marketing written by Carolyn Siegel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-01 with Business & Economics categories.
Internet Marketing Foundations
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Author : Daniel Oase
language : en
Publisher:
Release Date : 2013-10-04
Internet Marketing Foundations written by Daniel Oase and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-04 with categories.
This beginner's guide will teach you the most effective ways to convert the people who visit your website into your paying customers through the use of search engine advertising, social media, email, websites, blogs, and many more of the most powerful internet marketing tools available. An emphasis is placed on using search engines and social media to drive traffic to your website, a lead scoring system to prioritize your prospects, and a customer relationship management system to increase the lifetime value of your customers. If you are thinking of starting a web-based business, or increasing sales at your existing company, this is the book for you. You can also visit the companion site, DanielOase.com to attend an online workshop to start applying these money-making practices to your business today. If you are interested in using the Internet to generate revenue for your business, read this first!
Online Marketing Foundations
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Author : Brad Batesole
language : en
Publisher:
Release Date : 2018
Online Marketing Foundations written by Brad Batesole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Digital Marketing Fundamentals
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Author : Ivan Bosnjak
language : en
Publisher: Ivan Bosnjak
Release Date :
Digital Marketing Fundamentals written by Ivan Bosnjak and has been published by Ivan Bosnjak this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In this fast-paced digital age, a strong online presence is essential for any business to thrive. But with so many platforms and strategies available, it can be overwhelming to know where to start. That's where Digital Marketing Foundations comes in. This comprehensive guide takes you through the fundamental principles of digital marketing, from building a website to creating a social media strategy. With step-by-step instructions and real-world examples, you'll learn how to: • Develop a brand identity that resonates with your target audience • Optimize your website for search engines to drive traffic • Craft compelling content that engages your customers • Utilize social media to build a loyal following • Measure your success and refine your strategy for maximum impact Whether you're a small business owner or a marketing professional, Digital Marketing Foundations will provide you with the knowledge and tools you need to build a successful online presence. Start building your digital marketing strategy today and watch your business grow!
Digital Marketing Foundations And Strategy
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Author : Debra Zahay
language : en
Publisher: Cengage Learning
Release Date : 2023-04-07
Digital Marketing Foundations And Strategy written by Debra Zahay and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-07 with Business & Economics categories.
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
Foundations Of Digital Marketing
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Author : Animesh Sharma
language : en
Publisher: Animesh Sharma
Release Date : 2022-09-06
Foundations Of Digital Marketing written by Animesh Sharma and has been published by Animesh Sharma this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
This book explains the basic principles of digital marketing and helps with the understanding of search engines, and how search engines work and also it helps to understand about website development and web design concepts in easy language and to make your website search engine-based optimization and search engine marketing. This book also helps to make a better understanding of different top social media platforms, social media marketing, mobile apps, affiliate marketing, e-mail, video marketing, search engine ads, and social media campaigns.
Digital Marketing Foundations
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Author : Brad Batesole
language : en
Publisher:
Release Date : 2021
Digital Marketing Foundations written by Brad Batesole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress. Note: The previous version of this course was titled Online Marketing Foundations.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Online Marketing Foundations Digital Marketing Research
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Author :
language : en
Publisher:
Release Date : 2016
Online Marketing Foundations Digital Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.